This path is for anyone who wants to start in social media marketing from scratch. It begins with managing accounts, moves on to marketing on a professional network and through influencers, and ends with paid ads and analyzing their results.
Why here: Managing accounts from one place is the foundation the other skills rest on, so it comes first.
After it you can: You can manage social accounts with tools like Buffer and Metricool, and prepare reports that analyze page performance.
Why here: Once you can manage accounts, you apply that on a single business-focused platform and learn how content attracts followers.
After it you can: You can use LinkedIn as a marketing tool, create content that raises engagement, and analyze campaign data.
Why here: This course widens your view from your own channel to reaching audiences through influencers they trust.
After it you can: You can run an influencer marketing campaign, choose the right influencers for your goals, and read the campaign results.
Why here: Before advanced ads, you need the basics of how advertising works across several platforms.
After it you can: You can create ad campaigns on Snapchat, TikTok, and Twitter, and analyze them to improve performance.
Why here: After the basics, you move to deeper campaign management on Facebook and Instagram, an intermediate-level course.
After it you can: You can manage campaigns on Facebook and Instagram, target audiences using data, and prepare reports that analyze results.
Why here: It comes last because it builds on your ad experience and adds a new platform and AI techniques.
After it you can: You can create engaging TikTok ads, apply AI techniques to them, and analyze campaign performance.
