Fundamentals of Advertising on Social Platforms

Fundamentals of Advertising on Platforms: Twitter - Snapchat - TikTok

Social Media Marketing4.9(55)4h 50m37 lectures4 sections

What you'll learn

  • Create business accounts and ads accounts
  • Add the pixel and set up events
  • Design image, video, story and collection ads
  • Design filter and lens ads on Snapchat
  • Create campaigns and ad groups on TikTok
  • Create custom and lookalike audiences
  • Create Twitter campaigns and set up targeting and placements
  • Manage campaigns and read the statistics

About this course

This course teaches the basics of running ads on social media platforms: Snapchat, TikTok and Twitter. It starts with Snapchat, where you learn to create a personal account, a business account and an ads account, create a Public Profile, and add the pixel and events, then design image, video, story, collection, filter and lens ads, create campaigns, choose placements and audiences, publish the ad, manage campaigns, read the statistics and use catalog ads. Next you move on to TikTok, where you create the ads account, the pixel, campaigns, ad groups, ads, and custom and lookalike audiences. Then come Twitter ads, from creating the account, the payment method and the Events Manager to campaign types, delivery, targeting, devices, placements and the tweet composer. This course suits business owners, marketing managers and anyone who wants to advertise beyond Facebook and Google, with no previous experience needed. Afterwards, you will be able to create an ad campaign on each platform and analyze its results.

Expected outcomes

  • Ability to create effective ad campaigns on Snapchat, TikTok, and Twitter.
  • Master the advertising tools for each platform.
  • Achieve precise audience targeting and increase ROI.
  • Design innovative and attractive ads tailored to each platform.
  • Analyze ad campaigns to improve future performance.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
4.9
★★★★★
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  • ★★★★★Moumen S.·منذ 1 شهرشاهد 100٪

    100% nice.

  • ★★★★★yousef_hosney·منذ 2 شهرشاهد 100٪
  • ★★★★★Mohammed·منذ 5 شهرشاهد 100٪

    طرح ممتاز ومبسط لأساسيات الإعلانات، يخليك تبدا بأسس صحيحة وتفهم كيف تخدم حملات تويتر, سناب شات و تيك توك

  • ★★★★★عبد ا.·منذ 5 شهرشاهد 100٪

    دورة أساسيات الإعلانات على منصات التواصل تعطيك فهم عملي لكيفية إنشاء الحملات الإعلانية واستهداف الجمهور المناسب بطريقة فعالة.

  • ★★★★☆Ahmed M.·منذ 5 شهرشاهد 50٪

    المحتوي قيم ويمكن ان نثق فيه بالاخذ بالاعتبار انه كورس اساسيات فهو يعلمك الاساسياتكلها بشكل ممتاز و الكثير من النصائح الأحترافية ولكن ينقصه فقط التحديث المستمر والاضافات ولكن بشكل عام هي دبلومه غنية جدا وأفادتني جدا ولكن بشكل عام في هذا المجال يجب ان تكون باحث عن المعلومه ولك تجاربك الخاصه التي تميزك

تم عرض كل التقييمات (5)

Course content

1

Snap Chat Ads

17 lectures
  1. Introduction to Snapchat AdsAn introduction to Snapchat: how it began, its features such as Snaps, filters, lenses, stories and the map, its user statistics, and why it matters for advertising in the Gulf.10:18
  2. Creating a Personal Account and Using SnapchatExplains creating a personal Snapchat account and using the app: sending Snaps, adding them to the story and map, lenses, recording video, and where ads can appear.5:22
  3. Creating Business and Ads AccountsExplains creating a Snapchat Business account and an Ad Account, setting up its details and members, and adding a payment method in preparation for creating ads.6:40
  4. Creating a Public Profile and Linking it to Business AccountExplains creating a Snapchat Public Profile linked to a Business account so it shows a Subscribe button, adding stories and Spotlight videos to it, and previewing it as the public sees it.11:06
  5. Adding Pixel Code and Adjusting EventsExplains adding the Snapchat pixel code to the website through Events Manager, verifying it with the Pixel Helper extension, and tracking page views and purchase events on the thank-you page.9:16
  6. Designing Single Image or Video AdsShows how to build the ad creative before the campaign from the Creative Library, covering single image or video ads, the headline, sharing option, long-form video upload, and ready-made templates.7:09
  7. Designing Story AdsExplains creating a Story Ad shown in Stories and Discover, from uploading several stories and linking each to a website, to designing the cover in the required ratio, adding the logo and publishing.7:36
  8. Designing Collection AdsExplains designing a Collection Ad: a main image or video with several product images below, each with its own link, attached to a website with a call-to-action button, then published.3:51
  9. Designing Filters AdsExplains designing a Filter Ad that appears among camera filters to build brand awareness, adding images, text and a countdown, tying it to an occasion, then saving and uploading it.12:09
  10. Designing AR Lenses AdsExplains AR lens ads that recognize the face and overlay moving elements, their marketing uses, and creating a lens yourself or hiring a designer through the Creator Marketplace.13:40
  11. CampaignsExplains creating a campaign in Ads Manager: Instant Create versus Advanced Create, choosing the objective, split testing, and daily and lifetime spend caps for the campaign.9:47
  12. Placement and LocationsExplains setting up a Snapchat ad set: ad type, which content it appears between, allowed placements, and choosing locations by country or areas while checking audience size.10:15
  13. Audiences demographics and interestsExplains setting the Snapchat audience: age restriction, age, gender and language, interests, operating system version and device, budget and schedule, and measurement partners.10:42
  14. Publishing and reviewExplains creating and publishing a Snapchat ad: the Call Now button with phone verification, the final review, the automatic and human review stages, and the resulting ad statuses.4:18
  15. Manage AdsExplains managing campaigns and reading statistics in Manage Ads: the overall performance report and charts, saving a view, and editing, deleting or cloning a campaign.5:54
  16. Catalog Sales AdsExplains Snapchat catalog ads for re-showing products to visitors, building a manual catalog from a spreadsheet, retargeting people who viewed or added to cart, and adding a price text overlay.17:23
  17. Saved/Custom and Lookalike audiencesExplains creating saved, custom and lookalike audiences on Snapchat: email or phone lists, website activity via the pixel, ad and public profile engagement, and waiting until the audience is ready.12:23
2

TikTok Ads

7 lectures
  1. Introduction to TikTok AdsAn introduction to TikTok: the origins of its parent company and the app, features such as ease of use, short videos, filters and sounds, its statistics, and why advertisers use it.4:29
  2. Creating a Personal Account and Using TikTokExplains using the TikTok app: creating the account, switching it to a Business Account to link it to ads, recording videos with sounds and filters, posting and privacy settings.14:49
  3. Creating a TikTok Ads AccountExplains creating a TikTok Ads account: signing up and verifying by email, business details, payment type, the difference between Simplified and Custom mode, and adding a payment method.5:20
  4. Creating Pixel and Events and Linking Account to Ads AccountExplains creating the TikTok Pixel and installing its code on the site, creating events such as purchase and signup through a URL or page element, and linking the app account to the ad account.11:06
  5. Campaign and Ad GroupsExplains creating a Snapchat campaign and ad group: choosing an objective such as Reach or website traffic, selecting events, targeting language, age and gender, and setting the bid strategy.18:10
  6. Creative AdsExplains creating a TikTok ad: naming it, using a post from the linked account or uploading a video, adding text, stickers and a call-to-action button, then submitting it for review.8:16
  7. Custom and Lookalike AudiencesExplains creating custom and lookalike audiences on TikTok from video engagement or email lists, setting the time window, then building a lookalike and using both in a new campaign.7:36
3

Twitter Ads

12 lectures
  1. Create Account and Add Payment MethodExplains creating a Twitter account and switching it to a professional business account, understanding trends and hashtags, and adding a payment method before the account is reviewed for ads.10:18
  2. Events ManagerExplains adding the Twitter pixel through Events Manager and pasting its code in the site header, verifying it with the Pixel Helper extension, and creating events such as site visits and purchases.5:22
  3. Create Tweets and Know Design SpecificationsExplains creating the tweet to be promoted as a Twitter ad, the specifications for images and video including format and dimensions, the text limit, and requesting longer video uploads through a support ticket.6:40
  4. Campaign ObjectivesExplains Twitter campaign objectives such as Reach, Engagement and website traffic, and creating a first engagement campaign with its budget, schedule and delivery pace.3:42
  5. DeliveryExplains ad group delivery settings: naming the group and splitting budget, setting start and end dates, choosing automatic or maximum bidding, and controlling how often the ad shows to one person.3:12
  6. DemographicsExplains setting audience demographics: age, gender and location down to country or governorate, plus choosing the audience language and how it affects audience size.2:08
  7. DevicesExplains device targeting: operating system such as iOS, device model, mobile carrier, and the new device or network option, and how the audience shrinks with each restriction.2:06
  8. Targeting FeaturesExplains Twitter targeting features: search keywords, followers of similar accounts, events and topics, tweet engagement, your own followers, and how each affects audience size.7:45
  9. PlacementsExplains choosing ad placements on Twitter: the mandatory home timeline, plus showing ads on profiles and in search results, and why search results matter when using keywords.0:56
  10. CreativeExplains choosing which tweets to use as ads, the need for a link or video in the tweet depending on the campaign goal, and copying an ad group for another country before launching.3:55
  11. Tweets Composer and Creating Conversion AdsExplains the Tweet Composer for making promoted-only tweets such as carousels, how to edit one by duplicating and deleting the original, and using it in a conversion campaign.9:16
  12. Custom and Lookalike AudiencesExplains creating custom audiences on Twitter from an email file or website activity via the pixel, excluding an audience, and adding lookalikes from inside the campaign.7:09
4

Add-ons

1 attachments
  1. Snapchat Extensions

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
454.2K views42 courses

This course is part of the diploma

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