easyT
  • Subscribe
Sign In
easyT
  • Diplomas
  • Courses
  • E-booksComing soon
  • Instructors
  • Subscribe
Sign In

Browse

  • All courses
  • Diplomas
  • Subscribe
  • Instructors

Account

  • My courses
  • Purchases
  • Wishlist
  • Settings

Join us

  • Become an instructor
  • Affiliate program
  • About us

Get the app

Apps in development
All rights reserved © 2003-2026 · easyT.onlineTerms & conditionsPrivacy policyRefund policyContact usVerify a certificate

Fundamentals of Advertising on Social Platforms

Fundamentals of Advertising on Platforms: Twitter - Snapchat - TikTok

4.9(50)4h 50m37 lectures4 sections

What you'll learn

  • Learn to set up business accounts
  • Design professional ad campaigns
  • Understand audience targeting and performance
  • Learn to create diverse ad formats
  • Analyze campaign data for improvement
  • Manage ads on social media platforms
Fundamentals of Advertising on Social Platforms

About this course

Twitter, Snapchat, and TikTok are among the fastest-growing social media platforms. These platforms provide a golden opportunity to reach new and diverse audience segments that traditional ads on Facebook, Google, or YouTube may not reach. In this professional course, you will learn how to leverage these platforms to create effective ads that achieve your marketing goals with maximum efficiency and minimal cost. You will discover audience targeting strategies, design attractive ads, and analyze results to maximize your advertising budget. Whether you are a small business owner or a marketing manager, this course will equip you with the tools to successfully expand your marketing campaigns.

Expected outcomes

  • Ability to create effective ad campaigns on Snapchat, TikTok, and Twitter.
  • Master the advertising tools for each platform.
  • Achieve precise audience targeting and increase ROI.
  • Design innovative and attractive ads tailored to each platform.
  • Analyze ad campaigns to improve future performance.

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
90.7K students39 courses
$19.99
Buy now
This course$19.99
→
Subscription$19/moEvery course
Subscribe & save→

تقييمات المتدربين

التقييمات هنا من المتدربين الذين اشتروا الدورة وأكملوا50٪من المحتوى على الأقل — لا توجد تقييمات من شخص لم يطلع على المحتوى.
4.9
★★★★★
50 تقييم
5★
46
4★
2
3★
2
2★
0
1★
0
    ★
    كن جزءا من تقييمات هذه الدورة

    كل تقييم هنا يساعد متدربا جديدا على الاختيار — شاركنا تجربتك بعد إكمال الدورة.

    Related courses

    • Personal Expert Branding
      NEW
      —|—|4h 58m

      Personal Expert Branding

      تحويل خبرتك إلى قيمة سوقية حقيقية

      Ahmed Ibrahim
      Ahmed Ibrahim
      $24.99
      Buy now
    • Sales Skills
      4.8(83)|913|2h 18m

      Sales Skills

      How to Become a Successful Salesperson/Manager/Consultant

      Ibada Ahmed
      Ibada Ahmed
      $19.99
      Buy now
    • Instructor Tools and Marketing Skills
      4.9(51)|1,875|2h 40m

      Instructor Tools and Marketing Skills

      Instructor Tools and Course Marketing Skills

      Ahmed Hassan Khamis
      Ahmed Hassan Khamis
      $19.99
      Buy now
    • Email Marketing
      5.0(48)|6,983|6h 6m

      Email Marketing

      Free Product and Service Marketing via Email

      Ahmed Hassan Khamis
      Ahmed Hassan Khamis
      $25.99
      Buy now

    Course content

    1

    Snap Chat Ads

    17 lectures
    1. Introduction to Snapchat Ads10:18
    2. Creating a Personal Account and Using Snapchat5:22
    3. Creating Business and Ads Accounts6:40
    4. Creating a Public Profile and Linking it to Business Account11:06
    5. Adding Pixel Code and Adjusting Events9:16
    6. Designing Single Image or Video Ads7:09
    7. Designing Story Ads7:36
    8. Designing Collection Ads3:51
    9. Designing Filters Ads12:09
    10. Designing AR Lenses Ads13:40
    11. Campaigns9:47
    12. Placement and Locations10:15
    13. Audiences demographics and interests10:42
    14. Publishing and review4:18
    15. Manage Ads5:54
    16. Catalog Sales Ads17:23
    17. Saved/Custom and Lookalike audiences12:23
    2

    TikTok Ads

    7 lectures
    1. Introduction to TikTok Ads4:29
    2. Creating a Personal Account and Using TikTok14:49
    3. Creating a TikTok Ads Account5:20
    4. Creating Pixel and Events and Linking Account to Ads Account11:06
    5. Campaign and Ad Groups18:10
    6. Creative Ads8:16
    7. Custom and Lookalike Audiences7:36
    3

    Twitter Ads

    12 lectures
    1. Create Account and Add Payment Method10:18
    2. Events Manager5:22
    3. Create Tweets and Know Design Specifications6:40
    4. Campaign Objectives3:42
    5. Delivery3:12
    6. Demographics2:08
    7. Devices2:06
    8. Targeting Features7:45
    9. Placements0:56
    10. Creative3:55
    11. Tweets Composer and Creating Conversion Ads9:16
    12. Custom and Lookalike Audiences7:09
    4

    Add-ons

    1 attachments
    1. Snapchat Extensions

    This course is part of the diploma

    • Comprehensive Digital Marketing DiplomaDiploma
      4.6(63)|7

      Comprehensive Digital Marketing Diploma

      7 courses
      $59.99
      Buy now