Fundamentals of Advertising on Social Platforms
Fundamentals of Advertising on Platforms: Twitter - Snapchat - TikTok
What you'll learn
- Learn to set up business accounts
- Design professional ad campaigns
- Understand audience targeting and performance
- Learn to create diverse ad formats
- Analyze campaign data for improvement
- Manage ads on social media platforms
About this course
Twitter, Snapchat, and TikTok are among the fastest-growing social media platforms. These platforms provide a golden opportunity to reach new and diverse audience segments that traditional ads on Facebook, Google, or YouTube may not reach. In this professional course, you will learn how to leverage these platforms to create effective ads that achieve your marketing goals with maximum efficiency and minimal cost. You will discover audience targeting strategies, design attractive ads, and analyze results to maximize your advertising budget. Whether you are a small business owner or a marketing manager, this course will equip you with the tools to successfully expand your marketing campaigns.
Expected outcomes
- Ability to create effective ad campaigns on Snapchat, TikTok, and Twitter.
- Master the advertising tools for each platform.
- Achieve precise audience targeting and increase ROI.
- Design innovative and attractive ads tailored to each platform.
- Analyze ad campaigns to improve future performance.
Course content
1Snap Chat Ads
17 lectures
- Introduction to Snapchat Ads10:18
- Creating a Personal Account and Using Snapchat5:22
- Creating Business and Ads Accounts6:40
- Creating a Public Profile and Linking it to Business Account11:06
- Adding Pixel Code and Adjusting Events9:16
- Designing Single Image or Video Ads7:09
- Designing Story Ads7:36
- Designing Collection Ads3:51
- Designing Filters Ads12:09
- Designing AR Lenses Ads13:40
- Campaigns9:47
- Placement and Locations10:15
- Audiences demographics and interests10:42
- Publishing and review4:18
- Manage Ads5:54
- Catalog Sales Ads17:23
- Saved/Custom and Lookalike audiences12:23
2TikTok Ads
7 lectures
- Introduction to TikTok Ads4:29
- Creating a Personal Account and Using TikTok14:49
- Creating a TikTok Ads Account5:20
- Creating Pixel and Events and Linking Account to Ads Account11:06
- Campaign and Ad Groups18:10
- Creative Ads8:16
- Custom and Lookalike Audiences7:36
3Twitter Ads
12 lectures
- Create Account and Add Payment Method10:18
- Events Manager5:22
- Create Tweets and Know Design Specifications6:40
- Campaign Objectives3:42
- Delivery3:12
- Demographics2:08
- Devices2:06
- Targeting Features7:45
- Placements0:56
- Creative3:55
- Tweets Composer and Creating Conversion Ads9:16
- Custom and Lookalike Audiences7:09
4Add-ons
1 attachments
- Snapchat Extensions
Instructor
Ahmed Hassan Khamis
This course is part of the diploma
