This path is for anyone who wants to enter digital marketing and sales from zero. It starts with marketing fundamentals, then builds the tools for attracting people through content, landing pages and email, then moves to advertising and understanding the customer, and ends with a complete marketing plan.
Why here: It is the foundation the other courses build on, introducing the stages of marketing and how to understand a market before using any tool.
After it you can: You will be able to analyze the market, identify marketing opportunities, and prepare a marketing plan with performance follow-up.
Why here: Once you know the basics, you need content, because it is how you attract an audience and build a relationship with it.
After it you can: You will be able to write effective marketing content and prepare a content-based marketing plan.
Why here: Content needs a place to receive the visitor, and a landing page is that place in its simplest form.
After it you can: You will be able to create an attractive landing page, connect it to a domain and launch it.
Why here: After attracting a visitor to the page, you need a way to stay in touch, and email does that job.
After it you can: You will be able to collect and segment emails and create an email campaign with custom forms and landing pages.
Why here: Once you have a page, content and an email list, you move to paid ads to widen your reach.
After it you can: You will be able to create and manage Facebook and Instagram ad campaigns, target the audience and prepare result reports.
Why here: After running campaigns, you need to understand why buyers act the way they do in order to improve your decisions.
After it you can: You will be able to analyze consumer behavior, target customers more precisely and study the market.
Why here: It comes last because it brings everything before it into one plan that covers every stage of the customer journey.
After it you can: You will be able to manage the full marketing funnel (ToFu, MoFu, BoFu) and prepare targeted campaigns to improve conversion.
