Master Facebook and Instagram Ads

Comprehensive Professional Course for Facebook and Instagram Ads

Social Media Marketing5.0(81)11h 56m56 lectures7 sections

What you'll learn

  • Create a business page and link it to Instagram
  • Set up the ad account and payment method
  • Choose the right campaign objective
  • Target the audience by interests and behaviors
  • Create custom and lookalike audiences
  • Install the pixel and track conversions
  • Read ad statistics and create reports
  • Scale successful ad campaigns

About this course

This course teaches Facebook and Instagram ads from scratch to managing campaigns and analyzing their results. You will learn sponsored ads on Facebook and Instagram through Ads Manager, starting with creating the business page, linking your Facebook and Instagram accounts, and setting up the ad account and payment method. Then you cover campaign objectives, budget, and targeting with artificial intelligence, interests and behaviors, followed by the pixel, custom and lookalike audiences and catalogs, reach and engagement ads, collecting customer data and sales, and finally reading statistics and reports and scaling successful ads. The course suits beginners, business owners, marketers who want to learn online marketing through Facebook and Instagram, and anyone who manages campaigns for clients. You do not need previous experience with ads, because the lessons start with creating the personal account and the page, and you only need a Facebook account, a business page and a payment method to activate the ad account. The course is practical and relies on step-by-step demonstrations inside the platform. After the course, you will be able to create your ad campaigns, manage them, measure their results and improve them yourself.

Expected outcomes

  • Master creating and managing ad campaigns on Facebook and Instagram.
  • Design creative and engaging ads using available tools.
  • Achieve precise audience targeting using data and analytics.
  • Understand how to improve ad quality and increase ROI.
  • Prepare detailed reports to analyze ad campaign results.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
5.0
★★★★★
81 reviews
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  • ★★★★★Mounir·منذ 3 أسبوعشاهد 100٪

    شكرا على هذا الكورس ... وارجو ان يكون به تحديثات ذائمة

  • ★★★★★Fadhelalabass a.·منذ 1 شهرشاهد 100٪

    ممتازة جدا ومفيدة الان 2026 الى الان مستفيد منها

  • ★★★★★Gamal A.·منذ 1 شهرشاهد 75٪
  • ★★★★★اسماء ش.·منذ 1 شهرشاهد 64٪
  • ★★★★★Ahmed E.·منذ 2 شهرشاهد 95٪

    كورس احترافي ممتاز

5 / 27 تقييم

Course content

1

Pre Ads

12 lectures
  1. Creating a Personal Account and Understanding Facebook ComponentsWalks through creating a new personal Facebook account, then introduces the Facebook apps in the side menu such as Ads Manager, Marketplace and Messenger, and the company's renaming to Meta.6:53
  2. Creating a Business Page and Setting Its SettingsExplains creating a business page on Facebook from the apps menu, entering its details and working hours, changing the username, privacy settings, using the Copilot assistant, and setting which page may advertise.14:14
  3. ManageCovers managing a business page: switching from the personal profile to the page profile, the Overview and Insights, the Comment manager for searching and replying to comments, moderation assist, and adding a manager with limited permissions.11:06
  4. Linking Facebook and Instagram AccountsShows how to create an Instagram account through Facebook, switch it from personal to a professional business account, then link it to the Facebook page via page settings and Linked accounts, ahead of using Business Suite.4:28
  5. Using Meta Business SuiteExplains Meta Business Suite and how to reach it from the page, using it to publish posts, reels and stories on Facebook and Instagram together, inviting a collaborator, and reviewing content, messages and comments in one place.18:22
  6. Setting Up the Main Advertising Account and Adding Payment MethodExplains setting up the default ad account created with the personal account, accepting Facebook ad terms, adding a payment method such as PayPal, choosing country and currency, and skipping the tax number field.5:47
  7. Creating a Meta Business Manager AccountExplains creating a Meta Business Manager account to manage ads and ad accounts, handling clients' ads through it, the steps to create it from the personal account, and ways to reach its settings via Business Suite and Ads Manager.8:16
  8. Adding Advertising Accounts within Facebook BusinessExplains moving ad accounts from the personal account into Business Manager using the account ID, creating a new ad account with a name and currency, and switching between the personal and business ad accounts.18:48
  9. Adding Pages and Users and Defining Their PermissionsExplains adding Pages to Business Manager or requesting client Pages, inviting users by email, resending invitations, and assigning each person permissions over Pages and ad accounts.12:25
  10. Ads HierarchyExplains the ads hierarchy in Ads Manager: the Campaign sets the objective, the Ad Set sets audience and placements, and the Ad holds the creative, and the benefits of this structure for budget optimization and organization.5:55
  11. Different Types of Ads and Advertising Campaign GoalsExplains ad types and campaign objectives in Ads Manager, such as Awareness, Traffic, Engagement, Leads and Sales, how each objective determines who sees the ad, and the differences between sub-goals.20:18
  12. Ad Buying Types and Bidding StrategiesExplains the Buying Types, auction versus reservation, how bidding and the maximum bid work, bid strategies such as Cost per Result Cap, and how ad quality and engagement affect delivery.10:47
2

Ad Set Level

9 lectures
  1. Performance GoalCovers creating an Awareness campaign and the Performance Goal option, the difference between maximizing reach of people and ad impressions, setting frequency per person, and video views.10:12
  2. Budget and ScheduleCovers ad budget and schedule: Dynamic creative, the minimum budget by ad type, daily versus lifetime budget, scheduling run hours, and choosing the time zone.11:58
  3. Advantage+ Campaign BudgetExplains campaign-level budget with Advantage+ Campaign Budget, duplicating ads and ad sets, merging ad set budgets into one, and bid strategies such as Cost per result goal and Bid cap.6:52
  4. Advantage+ AudiencesExplains Audience control and Advantage+ Audiences, where the advertiser sets only location, age and language and AI decides the rest of the targeting using account history and the pixel, lowering ad costs.10:58
  5. Original Audience Options (Demographic Targeting)Explains the traditional Original Audience Options: setting location, age and gender, and Detailed Targeting by demographics such as education, financial level, life events, job and industry, plus interests.17:56
  6. Interests and Targeting LayersExplains targeting by Interests within Detailed Targeting, using search to reach a precise interest, and building targeting layers that combine some categories and exclude others, and how this affects audience size.14:35
  7. BehaviorsExplains targeting by Behaviors in Detailed Targeting, such as anniversaries, payment users, early technology adopters, small business owners and returning travelers, and combining them with demographics and interests.18:37
  8. PlacementsExplains ad Placements, usually keeping the Advantage+ option, manual editing to choose only Instagram or Reels, and previewing each placement such as Feeds, Explorer, Audience Network and Rewarded Video.11:53
  9. Brand safetyExplains Brand Safety: setting the Inventory Filter among its options, using a Block List to keep ads off specific sites or pages, and excluding unsuitable videos and publishers.6:17
3

Ad Creative Level

6 lectures
  1. Partnership AdExplains Partnership Ads, promoting an influencer's post that tags your page, how the influencer grants permission through Branded content settings, and selecting the post and switching the two identities.13:21
  2. Create AdCovers creating an ad: dark posts versus existing posts, changing the call to action button, placements, the right image sizes for each placement, and editing the image per placement.16:08
  3. Carousel Ads and Instant Experience AdsCovers Carousel ads built from cards of images or videos, each with a heading, description and URL, and Instant Experience ads, which are pages built inside Facebook from components like header, text and carousel.7:51
  4. Creating Creative Ad TemplatesExplains Creative Hub Mockup, a place to build ready-made ad templates: naming the mockup, choosing the page and image, editing text and headline per placement, then reusing it in any ad while the template stays unchanged.8:16
  5. DestinationExplains setting up the ad level in an Awareness campaign: entering several Primary Text options, headings and a Display Link, reusing earlier texts, a WhatsApp call to action, and keeping a low-budget awareness campaign always running.8:50
  6. Reservation Buying Type and Ad Display Sequence to AudienceExplains buying ads with Reservation instead of auctions, its limited objectives, setting locations and age, estimating reach and impressions against the budget, and scheduling ads to appear in sequence to the audience.20:00
4

Advanced Procedures

10 lectures
  1. Datasets and EventsExplains the Pixel, now called a Dataset: code that tracks site visitors and their actions, assigning people and accounts to it, placing the code in the site's head, and testing events like add to cart and purchase.17:39
  2. Conversion API (CAPI) (Part 1)Explains the iOS 14 tracking problem that stops the Pixel from collecting user data, and handles the first step: verifying domain ownership in Business Manager by adding a code to the site, ahead of setting up the Conversion API.14:50
  3. Conversion API (CAPI) (Part 2)Walks through setting up the Conversion API with stape.io: signing up, choosing a pixel plan, creating a sub-account, linking the pixel to Facebook, then checking that events arrive from both the browser and the server.8:50
  4. Offline Conversion for Tracking Message Customers and Store VisitorsExplains Offline Conversion for tracking sales made outside the website, such as messages or store visits: creating the dataset and linking it to ad accounts, preparing a CSV with set columns and uploading it so Facebook recognizes buyers.12:57
  5. Tracking and Building UTM LinksCovers tracking sales through Offline Conversions and the Pixel, and building UTM links with parameters that identify the visitor's source, campaign and ad, to see which ad or platform produced each purchase.10:32
  6. CatalogsExplains creating and editing a product catalog, adding products manually or by uploading a specifically formatted Excel file through Commerce Manager, grouping products into sets, and using the catalog for dynamic ads and custom audiences.17:39
  7. Saved AudiencesExplains Saved Audiences and the other audience types, saving a location list and building an audience with its details to reuse in any ad, creating a new Saved Audience, and deleting audiences from Audience Manager.9:26
  8. Custom Audiences (Part 1)Explains creating Custom Audiences from Audience Manager, building one from an Excel file and from website visitors with URL conditions and time windows, and choosing the most engaged visitors or an event such as purchase.25:37
  9. Custom Audiences (Part 2)Continues Custom Audiences: building audiences from video viewers and a Facebook Page, Instant Experience engagement, and people who engaged with an event or a catalog, with retention period, name and description.18:58
  10. Lookalike AudiencesExplains creating Lookalike Audiences from a custom audience, a Page or Pixel data, choosing the country and similarity percentage, creating several segments, and the minimum size requirements.10:00
5

Creating Different Types of Ads

6 lectures
  1. Traffic CampaignsCovers Traffic campaigns for driving visits, the Conversion options at ad set level, the difference between landing page views and link clicks, the learning phase and Learning limited, and not setting a cost cap at first.14:04
  2. Engagement CampaignsCovers Engagement campaigns and their key option, engagement through messages on Messenger, WhatsApp and Instagram Direct, Click to Message ads, writing the welcome message and adding buttons and ready-made questions.12:44
  3. Leads CampaignsCovers Leads campaigns that collect customer data through a form inside Facebook: setting form fields, conditional questions, the privacy policy and thank-you message, then downloading the data as an Excel file for the sales team.21:31
  4. Website and Messaging Apps Sales CampaignCovers Sales campaigns for selling through a website or messaging apps, where Facebook targets people able to buy, choosing the pixel and conversion event, and the difference between maximizing number of conversions and their value.5:51
  5. Catalog Sales CampaignExplains building a catalog sales ad: choosing the catalog, designing it as a Carousel or single image, removing the frame, and inserting product variables into the text and link so the ad changes for each person.14:56
  6. Advantage+ Shopping CampaignsExplains the AI-driven Advantage+ Shopping campaign that targets new customers and retargets past engagers, the ad account settings to adjust first, capping the existing-customer budget, and duplicating ads.12:22
6

Post Ads

9 lectures
  1. Ads Manager ToolsTours the Ads Manager interface and tools: switching ad accounts, setting the reporting date range, the campaign performance chart and age breakdown, editing tools, the change history, and pinning and sorting columns.8:22
  2. Duplicate And A/B TestExplains Duplicate for copying a campaign and changing one part, the A/B Test tool for comparing two versions such as different audiences, choosing a success metric like cost per result, and that deleting ads does not erase their data.11:31
  3. Automated RulesExplains Automated Rules that act without manual input, such as pausing a campaign when cost per result hits a limit, setting the condition and time range, applying a rule to one or all campaigns, and managing rules.7:18
  4. Attribution SettingsExplains reading reports and Attribution Settings, meaning the window in which sales are counted after an ad is seen or clicked, and why more buyers appear when comparing two different attribution windows.13:25
  5. Presets ColumnsExplains reading the preset columns in Ads Manager, such as Reach, Frequency, Link Clicks, CTR, CPC, video, engagement and sales columns, what each figure means and how it is calculated.15:26
  6. Quality Ranking/Engagement Rate/Conversion RateExplains the ad-level quality columns: Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking, how Facebook compares your ad with competitors, and how good and bad signals affect cost.16:32
  7. Custom Columns and Custom MetricsExplains designing Custom Columns in the reporting screen, picking columns from presets, and creating a new Custom Metric such as purchases as a percentage of landing page views, plus how to read indicators like CPM.19:04
  8. Breakdown and ReportsExplains breaking results down by age, gender, country, platform and placement, and creating a Report with campaign filters, saving it and exporting it as Excel or an image to send to the client.7:53
  9. Vertical and Horizontal ScalingExplains horizontal scaling by widening the audience through a new Ad Set without changing the budget, and vertical scaling by raising the budget manually, with a temporary automatic increase, or with a permanent Rules automation.10:29
7

New Updates in 2025

4 lectures
  1. Free Content Marketing on FacebookDistinguishes promotion from marketing and explains ad types across platforms, why the link goes in the first comment rather than the post, the value of hashtags, and engagement and awareness ads with their uses.25:23
  2. 1% Strategy to Reduce Message CostExplains the 1% strategy to lower message cost: setting the ad up manually, reducing the budget until estimated reach is about 1% of the audience, and splitting budget across ads or regions.6:53
  3. AI Audience Targeting in 2025Explains Advantage+ Audience in 2025, where AI picks the audience from the ad image, text and past experience and retargets people who engaged, with Breakdown reports by new and existing customers and budget allocation.13:35
  4. New in ADs Creative Design in 2025Covers what's new in ad creative in 2025: the Flexible option for adding groups of media, Site links, adjusting image sizes, adding an overlay, AI text improvement, and a catalog item shown under the ad.12:06

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
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This course is part of the diploma

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