Master Facebook and Instagram Ads
Comprehensive Professional Course for Facebook and Instagram Ads
What you'll learn
- Learn to set up business accounts
- Design various types of ads
- Master audience targeting techniques
- Understand ad analysis and reporting
- Create effective advertising campaigns
- Utilize artificial intelligence features
About this course
In this course, you will learn everything you need to create and manage effective ads on Facebook and Instagram using the latest AI-driven techniques introduced by Meta. We will start with the basics, such as setting up your ad account correctly and understanding how to target your ideal audience based on data and preferences. Then, we will delve into advanced topics like optimizing ad performance, analyzing results, and using data to make informed advertising decisions to improve return on investment. Regardless of your experience level, whether you're a beginner or have prior experience, this course is designed to equip you with the practical skills and knowledge needed to maximize your advertising campaigns on Facebook and Instagram.
Expected outcomes
- Master creating and managing ad campaigns on Facebook and Instagram.
- Design creative and engaging ads using available tools.
- Achieve precise audience targeting using data and analytics.
- Understand how to improve ad quality and increase ROI.
- Prepare detailed reports to analyze ad campaign results.
Course content
1Pre Ads
12 lectures
- Creating a Personal Account and Understanding Facebook Components6:53
- Creating a Business Page and Setting Its Settings14:14
- Manage11:06
- Linking Facebook and Instagram Accounts4:28
- Using Meta Business Suite18:22
- Setting Up the Main Advertising Account and Adding Payment Method5:47
- Creating a Meta Business Manager Account8:16
- Adding Advertising Accounts within Facebook Business18:48
- Adding Pages and Users and Defining Their Permissions12:25
- Ads Hierarchy5:55
- Different Types of Ads and Advertising Campaign Goals20:18
- Ad Buying Types and Bidding Strategies10:47
2Ad Set Level
9 lectures
- Performance Goal10:12
- Budget and Schedule11:58
- Advantage+ Campaign Budget6:52
- Advantage+ Audiences10:58
- Original Audience Options (Demographic Targeting)17:56
- Interests and Targeting Layers14:35
- Behaviors18:37
- Placements11:53
- Brand safety6:17
3Ad Creative Level
6 lectures
- Partnership Ad13:21
- Create Ad16:08
- Carousel Ads and Instant Experience Ads7:51
- Creating Creative Ad Templates8:16
- Destination8:50
- Reservation Buying Type and Ad Display Sequence to Audience20:00
4Advanced Procedures
10 lectures
- Datasets and Events17:39
- Conversion API (CAPI) (Part 1)14:50
- Conversion API (CAPI) (Part 2)8:50
- Offline Conversion for Tracking Message Customers and Store Visitors12:57
- Tracking and Building UTM Links10:32
- Catalogs17:39
- Saved Audiences9:26
- Custom Audiences (Part 1)25:37
- Custom Audiences (Part 2)18:58
- Lookalike Audiences10:00
5Creating Different Types of Ads
6 lectures
- Traffic Campaigns14:04
- Engagement Campaigns12:44
- Leads Campaigns21:31
- Website and Messaging Apps Sales Campaign5:51
- Catalog Sales Campaign14:56
- Advantage+ Shopping Campaigns12:22
6Post Ads
9 lectures
- Ads Manager Tools8:22
- Duplicate And A/B Test11:31
- Automated Rules7:18
- Attribution Settings13:25
- Presets Columns15:26
- Quality Ranking/Engagement Rate/Conversion Rate16:32
- Custom Columns and Custom Metrics19:04
- Breakdown and Reports7:53
- Vertical and Horizontal Scaling10:29
7New Updates in 2025
4 lectures
- Free Content Marketing on Facebook25:23
- 1% Strategy to Reduce Message Cost6:53
- AI Audience Targeting in 202513:35
- New in ADs Creative Design in 202512:06
Instructor
Ahmed Hassan Khamis
