TikTok Ads

The Comprehensive Professional Course for TikTok Ads 2025

Social Media Marketing4.9(64)3h 33m27 lectures3 sections

What you'll learn

  • Create an advertising account on TikTok
  • Add payment methods and link accounts
  • Use TikTok Symphony and TikTok Business Center
  • Get to know TikTok ad types and objectives
  • Create WhatsApp message ads
  • Create ads that collect customer data
  • Create video view, reach, and follower growth ads
  • Solve the problem of rejected ads
  • Create the pixel and events and install it on Shopify and Salla
  • Create the TikTok Catalog

About this course

This course shows you how to create TikTok ads and manage their campaigns from the very first step. It starts with creating the advertising account on TikTok, adding payment methods, and linking it to your TikTok account, then getting to know artificial intelligence and TikTok Symphony videos, and the account manager TikTok Business Center. After that you learn about ad types and objectives, WhatsApp message ads, Lead Generation ads that collect customer data, increasing Video Views, brand awareness through Reach, and gaining followers. The course also explains the problem of rejected ads and restricted countries, then the pixel and TikTok Events, ads that sell through your website, installing the pixel on Shopify and Salla stores, and creating the TikTok Catalog. It suits business owners, marketers, and anyone who wants to advertise on TikTok, and it requires no previous experience. By the end, you will be able to set up your advertising account, run a campaign, and connect it to your store's pixel.

Expected outcomes

  • Create engaging and effective TikTok ads
  • Apply artificial intelligence techniques in advertising
  • Analyze ad campaign performance accurately
  • Develop innovative marketing strategies
  • Increase engagement with the target audience

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
4.9
★★★★★
64 reviews
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  • ★★★★★Mustafa M.·منذ 5 شهرشاهد 100٪
  • ★★★★★youssef r.·منذ 5 شهرشاهد 100٪

    شرح جيد و مبسط

  • ★★★★★ahmed a.·منذ 5 شهرشاهد 100٪

    ممتاز جدا الشرح

  • ★★★★★كريم ب.·منذ 5 شهرشاهد 100٪

    دورة أكثر من رائعة استفدت منها كثيرا

  • ★★★★☆احمد م.·منذ 3 شهرشاهد 100٪

    دورة ممتازة لكن شكرا لجهودكم اتمنى انت يتم تخزينها باستمرار مثل عديد الدورات و شكرا

5 / 6 تقييم

Course content

1

The Basics

13 lectures
  1. Create First Ad Account on TikTokWalks through creating a TikTok ad account: email and password, then business details, choosing USD as the currency, and noting the ad account is independent from your personal TikTok account.6:56
  2. Main Menu and Adding Payment MethodsExplains the Ads Manager main menu (Dashboard, Campaign, Tools) and how to add a payment method under Finance, including manual and automatic recharge options and adding a credit or debit card.7:38
  3. Link TikTok Account with Ad AccountExplains ad account settings such as changing the username and language, and linking a TikTok account to the ad account, which requires a Business account and a verification code sent by email.3:59
  4. AI and TikTok VideosTours the Ads Manager side menu: Business Center, the TikTok Symphony tool for making AI videos with avatars, scripts, voice and dubbing, plus Leads Center, App Center and Events Manager.8:20
  5. TikTok Business CenterExplains creating a TikTok Business Center and adding ad accounts to it by ID, granting permissions to other people, switching between accounts, and adding a payment method.18:15
  6. Types (Goals) of Ads on TikTokExplains TikTok ad objectives and their categories: awareness, consideration and conversion, how the objective affects which audience sees the ad, and why Custom is preferred over Smart Plus.13:40
  7. WhatsApp Traffic Ads on TikTok (Part 1)Explains creating a WhatsApp message ad on TikTok and the ad group settings: placements, widening the audience, age ranges, daily budget, and start and end dates.22:47
  8. WhatsApp Traffic Ads on TikTok (Part 2)Completes the WhatsApp ad at the ad level: Smart Creative and template-based video, adding a countdown timer, text and logo, then a WhatsApp link with a preset message, and publishing with Publish all.17:00
  9. TikTok Ad Rejection Issues and Banned CountriesExplains TikTok's automated and human ad review, reasons for rejection and permanent bans such as images of children and sexual content, how to use the Appeal button, and which countries an account can be created from.11:15
  10. Lead Generation Ads on TikTokExplains building a Lead Generation campaign to collect customer data: setting targeting, designing the form with image, fields and thank-you page, then downloading leads or connecting them to Google Sheets and similar tools.19:21
  11. Video Views Ads on TikTokExplains the Video Views ad, which aims for maximum views without a call to action, covering Lookalike Audience, content safety level, the optimization goal (six or fifteen seconds) and budget pacing.12:04
  12. Brand Awareness Ads (Reach Ads) on TikTokExplains the Reach ad for brand awareness with no destination or call to action, the frequency cap, pricing per thousand impressions, and why it is the cheapest ad type thanks to its broad audience.7:04
  13. Follower Growth Ads on TikTokExplains the Community Interaction ad for gaining followers, profile visits or live stream viewers, which requires linking the TikTok account to Ads Manager, then choosing an optimization goal, an existing post and a suitable call to action.5:13
2

Advanced Tasks (Next Week)

6 lectures
  1. Pixel and Google Tag ManagerExplains what the TikTok Pixel is and why it tracks site visitors and buyers, creating a Google Tag Manager container, adding its code to the site, and testing the connection with Test your website.8:54
  2. Creating the TikTok PixelExplains creating a TikTok Pixel manually from the Events section via Connect data source, adding it in Google Tag Manager as a tag firing on all pages, and verifying it with Pixel Helper.9:45
  3. Creating TikTok EventsExplains creating TikTok Events such as Add to cart, Initiate checkout and Complete payment with the Event Builder, triggered by a button click or a URL keyword, then testing them with Pixel Helper.11:44
  4. Sales Ads Through the WebsiteExplains creating sales ads of the Website Conversions type targeting Complete Payment, with Smart Plus options and cost-per-action targets, advising to fill the pixel with data first through regular ads.14:10
  5. Pixel Installation on Stores (Shopify - Salla) via PartnersExplains that a manual pixel doesn't pass event details such as products, so it must be reinstalled through Partner integration with platforms like Shopify and Salla, after removing the tag from Google Tag Manager.8:15
  6. Creating the TikTok CatalogExplains creating the TikTok Pixel and product catalog automatically for a WooCommerce store using the TikTok Business plugin, importing products through a CSV feed, and editing products inside the catalog.7:36
3

Tips and Practical Applications (Next Week)

5 lectures

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
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