Social Media Account Management
How to Use Software for Social Media Management
What you'll learn
- Understand the rules of managing social media
- Manage a Facebook page
- Manage a Twitter page
- Manage an Instagram page
- Run analytics for pages
- Use Buffer to manage accounts
- Use Metricool to manage social media
- Use Planable to manage content
- Export social media reports
About this course
This course teaches you how to manage social media accounts using programs and tools from one place. It starts with an introduction, then the rules of managing social media and a practical example of management. After that you learn to manage a Facebook page, a Twitter page and an Instagram page, and to run analytics for each. Then you move to the tools: Buffer, with an introduction and a walkthrough, Metricool, and Planable for managing content, and you learn how to export social media reports. The course suits anyone who runs a personal page or a business page, and anyone who wants to work in social media management. No previous experience is needed, because it starts from the basics and explains each tool through hands-on practice. By the end, you will be able to organize the work of your Facebook, Twitter and Instagram accounts, schedule posts with the tools, track performance and prepare reports, with closing tips that help you keep going. You also learn how to save time and follow all your accounts in an organized way without switching between different apps.
Expected outcomes
- Develop professional account management skills efficiently and effectively.
- Ability to use tools like Buffer and Metricool to enhance performance.
- Prepare detailed reports to analyze social media page performance.
- Implement effective strategies to increase audience engagement.
Learner reviews
- ★★★★★سامح م.·منذ 1 شهرشاهد 100٪
تغطية شاملة لمختلف منصات التواصل الاجتماعي (فيسبوك، إنستغرام، تويتر، لينكدإن، تيك توك، وغيرها). شرح استراتيجيات بناء وتطوير العلامة التجارية على الإنترنت
- ★★★★★Said M.·منذ 1 شهرشاهد 100٪
بسم الله الرحمن الرحيم اسلام عليكم ورحمة الله وبركاته من اهم الدوراة التي استفدة منها وفهم معني تسير ودارة حسابات التوتصل الاجتماعي , بحيت اصبحت متمكنن من هدا امجال وانصح كل من يعمل في هدا المجال ان يأخد هده الدورة فهي مكملة لدوراة الاخرة الموجودة علي منصة إزيتي,
- ★★★★★سليمان ح.·منذ 2 شهرشاهد 69٪
شرح ممتاز وتفاصيل مهمة
- ★★★★★Ibarhim A.·منذ 4 شهرشاهد 100٪
- ★★★★★Ahmed s.·منذ 5 شهرشاهد 100٪
الكورس ممتاز
Course content
1Social Media Account Management
13 lectures
- Course IntroductionCourse introduction to social media account management: the tasks of a page manager such as engaging customers, publishing content and paid campaigns, market demand for the role, and manual management followed by tools.2:16
- Social Media Management RulesExplains the three rules of managing social media: creating content from idea to writing and design, engaging by answering comments and messages, and reporting on page, campaign and competitor performance.14:23
- Practical Example of Social Media ManagementA practical example of managing social pages: answering customer questions in comments about price and details, knowing the product or service well, and highlighting its strengths to match each customer's interest.12:52
- Facebook Page ManagementExplains managing a Facebook page manually: writing posts that answer customer questions upfront, replying to comments, suggesting related offers to boost sales, and using audience insights to target campaigns.20:55
- Twitter Page ManagementExplains managing a Twitter (X) page manually: caring for the visual identity, writing short summarized posts, encouraging followers to join in comments, and replying even to negative comments.22:06
- Instagram Page ManagementExplains managing an Instagram page manually: photos and videos as the most engaging posts, adding an attention-grabbing line to the design, replying quickly to comments and direct messages, and that links are not clickable.18:12
- Page AnalyticsExplains analyzing your page and competitors' pages with Social Status: pasting the page link, reading growth, likes and engagement, and viewing a competitor's top posts to find strengths and weaknesses.7:13
- Buffer IntroIntroduces the Buffer tool for managing social media: its features for publishing, analytics, engagement, landing pages and AI assistant, and a comparison of what the free plan includes versus paid plans.15:35
- Buffer ExplainA hands-on walkthrough of Buffer: signing up and connecting channels, creating one post with an image for several platforms, scheduling, repeating and re-dating it, and reading and exporting analytics as images.16:57
- Metricool ExplainExplains Metricool for managing social media: connecting accounts and pages, the Inbox that gathers messages and comments in one place, scheduling a post across platforms, and adding competitors in the paid plan.13:15
- Planable Management ToolExplains the free Planable tool for managing pages: connecting Facebook pages, creating and scheduling a post with targeting, rewriting it with AI, saving drafts, and exporting posts and managing page settings.15:30
- Export ReportsExplains exporting social page reports with Metricool: growth, demographics, engagement, reach and post reports, generating a custom PDF, and that the full report needs a paid subscription.18:33
- Tips and Course ConclusionCourse wrap-up with social media management tips: reviewing the three tasks of content, engagement and analysis, replying quickly to positive and negative comments, keeping the visual identity, and writing concise posts that solve customer problems.13:44
Instructor
Muqbil Mohamed
This course is part of the diploma
