Influencer Marketing
In one minute, millions of interested viewers
3h 35m29 lectures2 sections
What you'll learn
- Understand influencer marketing trends
- Identify types of influencers
- Learn to choose the right influencer
- Master performance measurement
- Analyze marketing campaigns
- Increase product sales
About this course
Influencer marketing is an emerging strategy that leverages the power and influence of social media personalities to promote brands, products, and services. It is an effective way to reach a wide and targeted audience, relying on well-known figures in the digital community to disseminate marketing messages and generate engagement. In this course, you will learn in detail about the tools and strategies of influencer marketing.
Expected outcomes
- Implement effective marketing campaigns using influencers.
- Select suitable influencers based on your marketing goals.
- Analyze campaign results and make data-driven marketing decisions.
- Understand the relationship between influencers and the target audience to enhance campaign success.
Course content
1Influencer Marketing
28 lectures
- Introduction9:17
- Trends and Statistics in Influencer Marketing Industry8:17
- Benefits and Advantages of Business Marketing12:09
- Types of Influencer Marketing9:13
- Case Study 110:21
- Case Study 23:55
- Case Study 35:42
- Statistics of Influencer Marketing Campaign Results4:54
- Definition of an Influencer6:49
- Segmenting Influencers - Micro Influencer5:20
- Segmenting Influencers - Mid-Tier Influencer4:08
- Segmenting Influencers - Macro Influencer4:05
- Segmenting Influencers - Celebrities2:57
- Segmenting Influencers by Content11:46
- Segmenting Influencers by Role7:27
- Elements of Influencer Marketing Strategies5:24
- Targeting6:44
- Target Audience13:40
- Mental Image12:42
- Vision, Mission, and Values7:11
- Tagline3:57
- Positioning5:16
- Marketing Campaign Objectives13:35
- Choosing the Influencer3:24
- Elements of Evaluating and Choosing Influencers10:26
- Influencer Marketing Platforms7:23
- Negotiating and Contracting with Influencers9:30
- Measuring Performance Results9:42
2The Add-ons
1 attachments
- Download the Workbook
Instructor
Dr. Mohamed Shaaban
5,763 students10 courses
