Marketing on LinkedIn

Master LinkedIn for Businesses

Social Media Marketing4.5(83)2h 5m16 lectures2 sections

What you'll learn

  • Understand the benefits and solutions LinkedIn offers companies
  • Create an account and a company page
  • Set content strategies to grow followers
  • Get to know the types of content on LinkedIn
  • Use free and paid recruiting services
  • Create targeted ad campaigns
  • Choose the right targeting and ad formats
  • Track conversions
  • Analyze audiences and ad results

About this course

This course explains how to use LinkedIn for marketing, advertising and recruiting for companies. It starts with an introduction and the course topics, then the benefits and solutions LinkedIn offers companies, promotion, creating an account and building the company page. After that you learn content strategies to grow your followers and the types of content, then free and paid recruiting services. It moves on to ad campaigns, targeting, the different ad formats and creating an ad, then conversion tracking, audience analysis and ad results. The course suits owners and staff of small and medium businesses, marketers, and recruiters who want to reach decision makers and the target audience. You need no previous experience with LinkedIn ads, as the explanation starts from creating the account. By the end you will be able to create a page for your company, publish suitable content, run a targeted ad campaign and track its results to improve performance.

Expected outcomes

  • Ability to use LinkedIn as an effective marketing tool.
  • Create content that attracts followers and increases engagement.
  • Launch advertising campaigns that yield tangible results.
  • Analyze campaign data and improve performance based on results.
  • Enhance your company's or brand's visibility on LinkedIn.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
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  • ★★★★★Ahmed M.·منذ 4 شهرشاهد 100٪

    كورس مهم جدا ان كل صاحب مهارة يتعلمه وعرفت تركات كتير مهمه ممكن تفتح باب لم نكن نراه والمحتوي مرتب وملم بكل النقاط الهامه

  • ★★★★☆يونس م.·منذ 3 شهرشاهد 100٪

    عمل ممتاز دورة مفيدة مشكورين على المجهود

تم عرض كل التقييمات (2)

Course content

1

Marketing on LinkedIn

15 lectures
  1. Introduction and Course TopicsOutlines the topics of the LinkedIn marketing course: the platform and its solutions for marketing, sales and recruiting, the marketing mix and promotion, the customer buying journey and the marketing funnel.2:25
  2. LinkedIn Solutions and Benefits for CompaniesIntroduces LinkedIn's features and business solutions: the home page and its People, Learning and Jobs tabs, marketing solutions to reach decision makers, sales solutions via Sales Navigator, and hiring solutions via Recruiter Lite.6:37
  3. PromotionExplains the marketing mix (product, price, place, promotion), promotion as a positive message to the target audience, the customer journey from stranger to loyal customer and advocate, and its link to the marketing funnel.7:30
  4. Creating a LinkedIn AccountExplains setting up a professional personal LinkedIn account as the first step toward a company page, how sign-up answers shape the algorithm's suggestions, and the importance of the photo, banner and complete details.14:29
  5. Creating a Company PageExplains creating a professional LinkedIn company page: requirements and page types, logo, banner, tagline, About text, specialties and location, with examples of local and global pages.12:50
  6. Content Strategies to Increase FollowersExplains content strategies to grow followers on a LinkedIn company page, such as success stories and employee and community content, and the structure of a good post (hook, content, call to action), with examples.6:08
  7. Types of Content on LinkedInCovers content types on LinkedIn: comments and replying to members, realistic photos such as before and after, video, polls to gauge audience opinion, and hashtags, with examples from company pages.6:32
  8. Free Recruitment Services on LinkedInWalks through posting a free job ad on LinkedIn step by step: job title, work type and location, description, skills, screening questions and how applications are received, and mentions paid options for faster visibility.6:18
  9. Paid Recruitment Services on LinkedInExplains LinkedIn's paid recruiting services and the Recruiter Lite tool for head hunting specific talent, using filters for title, location, skills, company, experience and education, then saving results and reaching out.11:34
  10. Advertising Campaigns on LinkedInExplains starting a paid LinkedIn ad campaign in Campaign Manager: the account and page, the campaign objective tied to the marketing funnel, audience selection by location and language, and why ads cost more but target precisely.6:54
  11. Targeting on LinkedInExplains targeting options in LinkedIn ads: custom audiences from email lists or website visitors, and audience attributes such as industry, job, seniority, company size, age and interests, plus estimated audience size and cost per click.10:59
  12. Different Forms of Ads on LinkedInCovers LinkedIn ad formats such as single image, carousel, video, message and spotlight ads, and explains setting daily and total budgets and choosing bidding by click or impression.5:01
  13. Creating the AdExplains creating the ad itself on LinkedIn: writing the attention-grabbing intro text, uploading the image and previewing it on desktop and mobile, choosing the call-to-action button and website link, then adding payment and activating the ad.5:10
  14. Conversion TrackingExplains conversion tracking in LinkedIn by installing the site's Insight Tag code, defining the conversion type and value, and the attribution window for clicks and views, so the data can be used for retargeting.4:37
  15. Audience Analysis and Ad ResultsExplains LinkedIn analytics for a company page: visitor and follower data segmented by industry, location and seniority, content performance such as clicks and engagement, and comparing with competitors to improve content and measure ROI.18:31
2

Add-ons

1 attachments
  1. Assessment Test

Instructor

Dr. Mohamed Shaaban

Dr. Mohamed Shaaban

PhD researcher in strategic management with a professional master's in business administration and an academic master's in marketing. Consultant in B2B marketing.
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