Email Marketing

Free Product and Service Marketing via Email

6h 6m33 lectures6 sections

What you'll learn

  • Learn to collect targeted emails
  • Master email marketing tools
  • Design attractive landing pages
  • Learn to write effective emails
  • Understand the customer journey
  • Create customized marketing campaigns

About this course

Email marketing is one of the oldest forms of digital marketing, yet it remains the most effective and cost-efficient way to drive sales and build long-term customer relationships. If you think email marketing is weak, it's because you don't know the right strategies and effective methods to obtain targeted and impactful email lists or how to plan attention-grabbing emails that persuade readers to take action. In this professional and comprehensive course, you will learn everything you need step by step, from building strong email lists to writing impactful emails and using the most effective tools to successfully execute your marketing campaigns. Whether you're a beginner or have prior experience, this course will equip you with the skills needed to master email marketing and achieve the best results.

Expected outcomes

  • Ability to create effective marketing campaigns using email.
  • Master tools and techniques for email marketing.
  • Collect and categorize emails professionally.
  • Design customized templates and landing pages to attract customers.
  • Increase email open rates and achieve measurable marketing results.

Course content

1

Email Marketing

1 lectures
  1. Introduction16:44
2

Email Collection and Extraction

8 lectures
  1. Email Search and Extraction Sites19:01
  2. Creating a Custom Search Engine for Email Lookup5:55
  3. Using SerpDigger for Email Extraction11:43
  4. Extracting Various Data from Any Site13:31
  5. Getting Links to Facebook Pages and Groups12:33
  6. Extracting Emails from Facebook Pages and Groups12:01
  7. Sending and Receiving Protocols SMTP/POP3/IMAP414:42
  8. Creating Lists and Sending Emails for Free18:07
3

Professional Email Marketing Platforms

6 lectures
  1. Creating an Account on Mailchimp7:51
  2. Main Mailchimp List7:44
  3. Adding Data to Mailing Lists14:13
  4. Setting Default Options12:57
  5. Archive and Delete5:01
  6. Segmenting and Organizing the Mailing List15:52
4

Landing Pages and Forms

10 lectures
  1. Lead magnet forms9:27
  2. Signup Forms (الجزء الأول)16:52
  3. Signup Forms (الجزء الثانى)12:08
  4. Signup Forms (الجزء الثالث)8:32
  5. Automation Emails13:03
  6. Embedded Form5:11
  7. Popup Form10:00
  8. Contact Form4:16
  9. Landing Page (الجزء الأول)15:14
  10. Landing Page (الجزء الثانى)13:54
5

Creating and Sending Email Campaigns

5 lectures
  1. Creating a Professional Email and Avoiding Spam or Junk19:04
  2. Forbidden Words and How to Craft a Catchy Email Subject11:06
  3. Designing the Email and Understanding Its Components and Ideal Sending Times13:16
  4. Linking Your Site to an Email Platform to Send Messages Based on Specific Events9:01
  5. Customer Journey and Sending Messages Automatically Based on Marketing Funnel17:54
6

Add-ons

3 attachments
  1. Website Links
  2. Email Extraction Tool SerpDigger
  3. 200 Words to Avoid in Email Subject Lines

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
26K students39 courses

This course is part of the diploma

  • Comprehensive Digital Marketing DiplomaDiploma
    4.6|7|44 h

    Comprehensive Digital Marketing Diploma

    7 courses
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    Buy now

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