Email Marketing

Free Product and Service Marketing via Email

Content & Email Marketing5.0(60)6h 6m33 lectures6 sections

What you'll learn

  • Collect targeted emails using SerpDigger
  • Extract data from websites and Facebook pages and groups
  • Understand sending and receiving protocols
  • Create and segment mailing lists in Mailchimp
  • Build customer-capture forms and pop-up forms
  • Create a Landing Page
  • Set up automated messages with Automation
  • Write hook subject lines and avoid spam
  • Build a customer journey and send messages along the marketing funnel

About this course

This course teaches email marketing in a practical way using free tools. It starts with collecting targeted emails using the SerpDigger tool and email finder sites, creating a custom search engine, and extracting data from websites and from Facebook pages and groups. Next you learn about the sending and receiving protocols SMTP, POP and IMAP, then create an account on the Mailchimp platform and learn the main menu, adding data and segmenting lists with tags and segments. Then you build customer-capture forms, Signup Forms, static and pop-up forms and a contact form, create a Landing Page, and set up automated messages with Automation. You also learn how to write a hook subject line, avoid banned words and spam filters, design the email and choose sending times, and finally the Customer Journey. It suits business owners, marketers and beginners, and no previous experience is needed. Afterwards, you will be able to build a mailing list and run a complete email campaign.

Expected outcomes

  • Ability to create effective marketing campaigns using email.
  • Master tools and techniques for email marketing.
  • Collect and categorize emails professionally.
  • Design customized templates and landing pages to attract customers.
  • Increase email open rates and achieve measurable marketing results.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
5.0
★★★★★
60 reviews
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  • ★★★★★صفوت ع.·منذ 1 شهرشاهد 93٪

    شرح ممتاز للمهندس احمد خميس شكرا على الشرح الجميل ده والمعلوماتدي

  • ★★★★★Hakim f.·منذ 2 شهرشاهد 100٪

    ممتاز جدا جدا

  • ★★★★★Mohammed M.·منذ 2 شهرشاهد 50٪
  • ★★★★★Zoulikha·منذ 4 شهرشاهد 100٪
  • ★★★★★Mustafa M.·منذ 4 شهرشاهد 94٪

    الشرح مفيد جدا و التطبيق عملي وسهل

5 / 12 تقييم

Course content

1

Email Marketing

1 lectures
  1. IntroductionIntroduces the email marketing course: the history of email and its services, its higher engagement and open rate, how long an email ad lasts, the difference between collecting and building mailing lists, and what the course covers.16:44
2

Email Collection and Extraction

8 lectures
  1. Email Search and Extraction SitesExplains how to search for and extract email addresses from Google and LinkedIn results using dedicated sites and tools, then filter the valid emails and export them to an Excel file.19:01
  2. Creating a Custom Search Engine for Email LookupExplains creating a custom Google Programmable Search Engine limited to chosen sites such as Facebook, Twitter and YouTube, and saving its public URL for later use.5:55
  3. Using SerpDigger for Email ExtractionExplains using the SerpDigger Chrome extension with the custom search engine to gather publicly listed emails, then checking their validity with an Email Verifier tool.11:43
  4. Extracting Various Data from Any SiteExplains using a tool that extracts web page data automatically by recording browsing steps, detecting the data, paging through results, and exporting it to Excel.13:31
  5. Getting Links to Facebook Pages and GroupsExplains using Octoparse to collect Facebook page links for a given niche, logging in with a non-primary account, and preparing an Excel file of links to extract emails later.12:33
  6. Extracting Emails from Facebook Pages and GroupsExplains setting up an Octoparse task that imports links from Excel and loops through each Facebook page to extract emails, keeping the login outside the loop, then exporting the results.12:01
  7. Sending and Receiving Protocols SMTP/POP3/IMAP4Explains email protocols: SMTP for sending, POP3 and IMAP for receiving and how they differ in keeping a copy on the server, setting them up in Outlook, and introducing SMTP sending platforms.14:42
  8. Creating Lists and Sending Emails for FreeExplains using the free Sendinblue platform to upload an email list from a file, personalize the message with the first name, and schedule sending within the free plan's daily limit.18:07
3

Professional Email Marketing Platforms

6 lectures
  1. Creating an Account on MailchimpExplains why randomly collected emails are not the right approach, introduces the Mailchimp platform and its features, and walks through creating and verifying an account and entering business details.7:51
  2. Main Mailchimp ListA tour of the Mailchimp main interface and its side menu: dashboard, audience, campaigns, automations, Content Studio and integrations, along with account and security settings.7:44
  3. Adding Data to Mailing ListsExplains the ways to add contacts to a Mailchimp audience, such as manual entry, forms on the site and popup forms, and uploading an Excel file saved as CSV.14:13
  4. Setting Default OptionsExplains Mailchimp audience settings: renaming the list, campaign defaults such as sender name and opt-in, new subscriber notifications, and creating additional lists.12:57
  5. Archive and DeleteExplains managing Mailchimp contacts: unsubscribing them, archiving and restoring them, and permanently deleting them with confirmation.5:01
  6. Segmenting and Organizing the Mailing ListExplains segmenting an email list in three ways: VIP marking, Tags added manually or by file upload, and Segments built from saved conditions, to target campaigns.15:52
4

Landing Pages and Forms

10 lectures
  1. Lead magnet formsExplains building lead magnet forms to collect emails in Mailchimp, why the incentive should relate to the business such as a PDF book, the bounce rate concept, and automatic emails after sign-up.9:27
  2. Signup Forms (الجزء الأول)Explains building a Signup Form with the Form Builder to collect customer data, formatting the title, image, fields and language, and removing unneeded fields.16:52
  3. Signup Forms (الجزء الثانى)Explains styling the signup form: translating buttons and text, changing colors, fonts, links, buttons and error messages, moving the Mailchimp badge and turning off auto-translation.12:08
  4. Signup Forms (الجزء الثالث)Explains editing error messages, confirmation screens and the final welcome email of the signup form, testing a real signup, and turning off the welcome email to replace it with an automated one.8:32
  5. Automation EmailsExplains creating an automated welcome email sent right after signup, designing it with blocks, adding a promo code or book link, social links and the unsubscribe link, then testing it.13:03
  6. Embedded FormExplains creating an Embedded Form based on the Form Builder, choosing its layout, then generating its code and pasting it into a website page so visitors can join the list.5:11
  7. Popup FormExplains creating a Popup Form that appears after a delay, on scroll or on exit, styling its fonts, fields and image, connecting it to the website and testing the connection.10:00
  8. Contact FormExplains building a Contact Form that lets visitors send a direct message, automatically tagging them, replying from the inbox, and shortening the form link with Bitly.4:16
  9. Landing Page (الجزء الأول)Explains creating a Landing Page in Mailchimp and its three parts, header, body and footer, and adding and editing blocks such as text, image and divider.15:14
  10. Landing Page (الجزء الثانى)Continues landing page blocks such as social sharing, button, video and signup form, then tracking with the Facebook pixel and Google Tag, publishing, unpublishing and deleting.13:54
5

Creating and Sending Email Campaigns

5 lectures
  1. Creating a Professional Email and Avoiding Spam or JunkExplains booking a domain and hosting, creating a professional email on that domain, and authenticating it in Mailchimp so campaigns do not land in the spam folder.19:04
  2. Forbidden Words and How to Craft a Catchy Email SubjectExplains the two campaign types, immediate and buyer journey, choosing recipients and sender, and writing a subject line that avoids banned words so the email does not land in spam.11:06
  3. Designing the Email and Understanding Its Components and Ideal Sending TimesExplains designing email content in the Mailchimp builder, keeping an unsubscribe link in the footer to avoid spam, choosing the best send time, scheduling the campaign and setting the time zone.13:16
  4. Linking Your Site to an Email Platform to Send Messages Based on Specific EventsExplains the buyer journey as a sequence of emails following the AIDA model, and connecting an e-commerce site to Mailchimp with a plugin so it can react to purchases and abandoned carts.9:01
  5. Customer Journey and Sending Messages Automatically Based on Marketing FunnelExplains building a Customer Journey in Mailchimp from scratch: the starting point, Time Delay and Wait for Trigger rules, designing the sequential emails and tracking their statistics.17:54
6

Add-ons

3 attachments
  1. Website Links
  2. Email Extraction Tool SerpDigger
  3. 200 Words to Avoid in Email Subject Lines

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
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This course is part of the diploma

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