Content Marketing
Engaging the Audience for Strong Relationships
What you'll learn
- Understand what content marketing is
- Get to know the types of content marketing
- Understand how content marketing is carried out
- Follow the basic steps of execution
- Write the headline and the intro
- Create content and add a call to action
- Publish and promote your content
- Prepare a promotion plan for an e-book
- Apply practical guidelines and tips
About this course
This course teaches content marketing: creating useful content and publishing it to reach your audience and build a relationship with it. It starts by defining content marketing, then covers its types in two parts, followed by how it works in practice in two parts and the basic steps of execution. After that you learn how to write the headline and intro, then the body and the call to action (CTA), then how to publish and promote the content, and how to prepare a promotion plan for an e-book. The course ends with important guidelines and tips in two parts, along with a downloadable workbook. It suits business owners, marketers, content writers and anyone who wants to promote a service or product online, and it needs no previous marketing experience. The explanation is simple and made for people starting from zero, with clear examples and steps. By the end, you will be able to choose the right type of content, write an attractive headline and intro, and prepare a plan to publish and promote your content step by step.
Expected outcomes
- Master writing effective marketing content.
- Promote content using innovative strategies.
- Prepare effective marketing plans based on content.
- Improve content visibility and increase audience engagement.
Learner reviews
- ★★★★★يحيى ح.·منذ 1 شهرشاهد 100٪
ملهم وغني بالمعلومات
- ★★★★★wafaa A.·منذ 3 شهرشاهد 100٪
الكورس اكتر من ممتاز
- ★★★★★shahad k.·منذ 3 شهرشاهد 100٪
سلسه و المعلومات مهم
- ★★★★★Mahmoud a.·منذ 4 شهرشاهد 100٪
كورس رائع جدا
تم عرض كل التقييمات (4)
Course content
1Content Marketing
12 lectures
- What is Content Marketing?Defines content marketing as offering real value to prospective customers, and explains that content is an asset that grows over time through consistency and quality.14:54
- Types of Content Marketing (Part One)Explains content marketing types, including articles, ebooks and video, with the pros and cons of each and the importance of testing audience response.14:36
- Types of Content Marketing (Part Two)Continues content types with infographics, ebooks and live video, covering the pros and cons of each and the importance of testing follower engagement.14:08
- Mechanism of Implementing Content Marketing (Part One)Explains the steps of executing content marketing, focusing on the first step, strategic planning: setting goals, linking them to a content type, and defining success metrics.19:46
- Mechanism of Implementing Content Marketing (Part Two)Continues the execution steps: defining the buyer persona, analyzing competitors and their messages, choosing content, channel and tools, and analyzing customer questions at each stage.20:34
- Essential Steps in ImplementationExplains the core steps of creating content: choosing a specific topic, writing about what you enjoy, researching competitors and ideas from several sources, and picking the right format.15:12
- Creating the Headline and IntroExplains writing an attractive headline and its techniques, such as curiosity, secrets and credibility, headline length, and ways to write the content's intro.19:51
- Creating Content and Call to ActionExplains writing the content body with subheadings, short sentences and simple language, and adding a call to action (CTA) that tells readers what to do next.22:48
- Publishing and Promoting ContentExplains publishing and promoting content on suitable platforms such as a blog, Facebook and YouTube, paying for ads, and how followers behave with short video and ebooks.12:36
- E-Book Promotion PlanExplains ways to promote an e-book through Facebook groups, Twitter and influencer partnerships, stressing the value of building a follower community, SEO, and an email list that reaches interested readers.7:26
- Important Guidelines and Tips (Part One)Covers the first five content-creation tips: know your field and exact target audience, have the time and resources to stay consistent, offer content that solves people's problems, and keep delivering instead of attracting and stopping.17:38
- Important Guidelines and Tips (Part Two)Continues the tips with splitting expertise into stages tied to the business model, matching content type to each channel, the importance of analytics and testing one factor at a time, and staying consistent.12:47
2Add-ons
1 attachments
- Downloading the Work Book
Instructor
Dr. Mohamed Al-Tihami
