Digital Marketing Plans
Effective Plans for Your Ad Campaigns
3h 11m19 lectures7 sections
What you'll learn
- Understand different marketing stages
- Set up effective marketing campaigns
- Improve audience targeting
- Design effective advertisements
- Measure and analyze campaign performance
- Enhance various marketing strategies
About this course
This course starts by introducing the fundamentals of creating marketing plans in general, as well as using models to develop marketing strategies. However, the most important aspect of this course is how to create practical plans for promotion and advertising on platforms during the different stages of the sales funnel.
Expected outcomes
- Ability to manage the complete marketing stages (ToFu, MoFu, BoFu) efficiently.
- Prepare targeted marketing campaigns that achieve high conversion rates.
- Implement innovative marketing strategies that increase sales.
- Enhance customer relationships through tailored strategies.
- Achieve sustainability in digital marketing using modern methods.
Course content
1Introduction
1 lectures
2ToFu Stage on Social Media Platforms
2 lectures
- ToFu Campaign for Sales via Messaging22:27
- ToFu Campaign for Sales via Website5:03
3ToFu Stage on Google Ads
2 lectures
- Goals and Keywords8:38
- Designing a Search Ad11:52
4MoFu Stage on Social Media Platforms
3 lectures
- Retargeting and Selling via the Website14:33
- Retargeting and Selling Through Messages8:24
- Creating Offline Conversions to Improve Sales Through Messages15:39
5MoFu Stage on Google Ads
2 lectures
- Creating Audiences4:57
- Creating a Performance Max Campaign11:40
6BoFu Stage (Word of mouth marketing)
6 lectures
- Types of Marketing in the BoFu Stage4:37
- Designing a Customer Follow-Up Model4:38
- The First Method for Sending Emails (Manual Method)10:04
- Integrating Mailchimp with Shopify4:39
- Integrating Mailchimp with WooCommerce3:10
- The Second Method for Sending Emails (Creating an Automated Journey)7:22
7BoFu Stage (Affiliate Marketing)
3 lectures
- Creating an Affiliate Marketing System on Shopify9:54
- Creating an Affiliate Marketing System on WooCommerce10:45
- Adding Join Email to Affiliate Marketing Program to Buyer Journey10:04
Instructor
Ahmed Hassan Khamis
26K students39 courses
This course is part of the diploma
