Digital Marketing Plans
Effective Plans for Your Ad Campaigns
What you'll learn
- Understand digital marketing plans and strategies
- Build a ToFu campaign that sells through messages and your website
- Choose the goal and the keywords
- Design a search ad
- Run retargeting
- Create audiences and a Performance Max campaign
- Design a customer follow-up form
- Send emails manually and through an automatic journey
- Connect Mailchimp with Shopify and WooCommerce
- Set up an affiliate marketing system
About this course
This course explains how to build digital marketing plans and create ad campaigns across the different stages of the sales funnel. You start with digital marketing plans and strategies, then move to a ToFu campaign that sells through messages and through your website, including setting the goal, choosing keywords and designing a search ad. Next you learn retargeting and selling through the website and messages, creating offline conversions, building audiences and setting up a Performance Max campaign. Then you move to the BoFu stage and its types of marketing, designing a customer follow-up form, sending emails both manually and automatically with Mailchimp, connecting it to Shopify and WooCommerce, and setting up an affiliate marketing system on both platforms. The course suits online store owners, marketers and anyone who manages ads. It helps to know marketing basics so you get more from the hands-on practice. Afterward you will be able to build a complete campaign plan, run it and connect it to your store.
Expected outcomes
- Ability to manage the complete marketing stages (ToFu, MoFu, BoFu) efficiently.
- Prepare targeted marketing campaigns that achieve high conversion rates.
- Implement innovative marketing strategies that increase sales.
- Enhance customer relationships through tailored strategies.
- Achieve sustainability in digital marketing using modern methods.
Learner reviews
These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
4.8
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- ★★★★★Abdallah·منذ 1 شهرشاهد 89٪
كورسات روعة جدا لكن يبقى التحديث على الكورسات بشكل دوري كل سنة وذلك لمواكبة التحديثات والتطويرات على دبلومة التسويق الالكتروني
- ★★★★★حيدر ح.·منذ 2 شهرشاهد 100٪
كورس خطط التسويق الالكتروني للمدرب الرائع الخبير الاستاذ احمد حسن المحترم من اروع الدورات التي اخذتها على الانترنيت، تعلمت منها اهم مميزة وهي التخطيط كانت رحلة ممتعة ورائعة. انصح بالاشتراك بها وبشدة لما فيها من فائدة وخبرة سوف تاخذك الى مستوى اخر.
- ★★★★★waleed s.·منذ 2 شهرشاهد 53٪
- ★★★★★اسامه ا.·منذ 3 شهرشاهد 53٪
هذا كرسي رائع
- ★★★★★عمر ا.·منذ 4 شهرشاهد 100٪
5 / 14 تقييم
Course content
2ToFu Stage on Social Media Platforms
2 lectures
- ToFu Campaign for Sales via MessagingShows how to create a ToFu campaign on Facebook and Instagram for selling through messages when there is no website, from choosing the Sales objective, ad set and audience to preparing images and multiple ads within the campaign.22:27
- ToFu Campaign for Sales via WebsiteShows the ToFu campaign for selling through a website on Facebook, with the Sales objective, site Pixel and Purchase event, using a Dynamic Creative ad with multiple images, videos, texts and call-to-action buttons so Facebook picks the best fit for each person.5:03
3ToFu Stage on Google Ads
2 lectures
- Goals and KeywordsShows how to set up a ToFu campaign on Google, a Search campaign only for those who have a website, and how to research keywords with Keyword Planner, reading search volume, competition and cost per click.8:38
- Designing a Search AdShows how to design a search ad in Google Ads, from choosing the Sales goal and Search campaign to writing headlines and descriptions with keywords and pinning the store name, then reviewing and publishing the campaign.11:52
4MoFu Stage on Social Media Platforms
3 lectures
- Retargeting and Selling via the WebsiteExplains the MoFu retargeting campaign for website visitors on Facebook and Instagram, creating an audience of last month's visitors excluding buyers, calculating the daily budget, and designing ads that ease customers' fears.14:33
- Retargeting and Selling Through MessagesExplains the MoFu campaign for selling through messages on Facebook, creating custom audiences of people who engaged with the page and Instagram account, uploading a buyers list to exclude them, then setting up the campaign with those audiences.8:24
- Creating Offline Conversions to Improve Sales Through MessagesShows how to set up Offline Conversions in Facebook to report sales made through messages, uploading a CSV file with customer data and dates so Facebook can learn, improve ads and lower the cost per message.15:39
5MoFu Stage on Google Ads
2 lectures
- Creating AudiencesShows how to create remarketing audiences in Google Ads through Audience Manager, such as website visitors and YouTube channel visitors from the last 30 days, to be retargeted with ads in the MoFu campaign.4:57
- Creating a Performance Max CampaignShows how to create a MoFu campaign in Google Ads using Performance Max to retarget audience lists across websites, apps, YouTube and Gmail, adding images, headlines, descriptions and a budget.11:40
6BoFu Stage (Word of mouth marketing)
6 lectures
- Types of Marketing in the BoFu StageExplains the BoFu stage at the bottom of the sales funnel, where the customer buys again through email marketing and becomes a promoter, via word-of-mouth marketing with post-purchase follow-up, and via affiliate marketing and discount coupons.4:37
- Designing a Customer Follow-Up ModelShows how to design a short post-purchase customer follow-up survey with Google Forms, using multiple-choice questions and one optional text question, then getting its link for use in email marketing.4:38
- The First Method for Sending Emails (Manual Method)Explains the manual way to send a survey email to buyers with Mailchimp, importing their emails from an Excel sheet into the list, designing the message with the form embedded, and selecting recipients by date added.10:04
- Integrating Mailchimp with ShopifyShows how to connect a Shopify store to Mailchimp through Integrations so it recognizes buyers and abandoned carts, enabling automatic emails, and syncing customer data to the mailing list.4:39
- Integrating Mailchimp with WooCommerceExplains connecting a WooCommerce store on WordPress to Mailchimp through Integrations: installing and activating the Mailchimp for WooCommerce plugin, linking the account with login details, then completing the setup and syncing data.3:10
- The Second Method for Sending Emails (Creating an Automated Journey)Shows how to build an automated Mailchimp journey that emails a customer three days after purchase, using a Time Delay and choosing the sending days and hours, then activating the journey.7:22
7BoFu Stage (Affiliate Marketing)
3 lectures
- Creating an Affiliate Marketing System on ShopifyShows how to build an affiliate marketing system on Shopify by adding the Appromote app, customizing the affiliate sign-up form, testing the affiliate link, and adding a join link to the store footer menu.9:54
- Creating an Affiliate Marketing System on WooCommerceShows how to build an affiliate system on WooCommerce by installing the Affiliate Manager plugin, setting the commission rate, minimum payout and click tracking, and customizing the sign-up form and messages.10:45
- Adding Join Email to Affiliate Marketing Program to Buyer JourneyShows how to add the affiliate program invitation email to the buyer journey in Mailchimp, conditioned on the survey email being opened, with a delay of several days, so the BoFu journey runs automatically.10:04
Instructor
Ahmed Hassan Khamis
451.8K views42 courses
This course is part of the diploma
