Traditional Marketing Basics
Learn Marketing from Scratch in All Its Stages
What you'll learn
- Analyze the market and conduct research
- Understand traditional and digital marketing strategies
- Master product development and supply chain management
- Manage customer relationships efficiently
- Develop a comprehensive marketing plan
- Measure performance using key performance indicators
About this course
The Fundamentals of Marketing course is an educational program aimed at introducing students and interested individuals to the basics of marketing and its core concepts. It provides them with the essential knowledge and skills to understand and effectively apply marketing strategies. The content includes market analysis, marketing strategy, product and service marketing, digital marketing, and measuring and evaluating marketing performance. This course is essential for students and professionals who wish to understand the world of marketing and implement its strategies in business, giving them a strong foundation in marketing, market analysis skills, and the ability to develop effective strategies using modern marketing technology.
Expected outcomes
- Ability to analyze the market and identify marketing opportunities.
- Develop products that meet customer needs and market demands.
- Implement effective marketing strategies locally and internationally.
- Manage customer relationships and achieve customer satisfaction professionally.
- Create a comprehensive marketing plan with performance tracking and improvement.
Course content
1Traditional Marketing Basics
12 lectures
- Introduction15:22
- Marketing Analysis & Research (Part 1)13:23
- Marketing Analysis & Research (Part 2)11:40
- Marketing Strategy17:38
- Developing Product Cycle15:11
- Distribution & SCM16:37
- Marketing Strategy16:37
- Digital Marketing19:49
- CRM12:13
- International Marketing11:15
- KPIs14:43
- Marketing Plan10:56
2Add-ons
1 attachments
- Download the Workbook
Instructor
Eng. Mohamed Abdulrahman
