This path is for anyone who wants to start in search engine marketing and Google Ads from scratch. It begins with marketing basics, moves on to improving visibility in search results, then paid advertising, and ends with planning and performance tracking.
Why here: Understanding the market, the customer and a marketing plan is the foundation every later search or ad campaign is built on.
After it you can: You will be able to analyze the market, identify marketing opportunities, and build a marketing plan with performance follow-up.
Why here: Improving visibility in search results is the heart of this field, and it comes after the marketing basics.
After it you can: You will be able to improve your website's or channel's ranking in search engines and analyze performance with tools such as Yoast SEO and Semrush.
Why here: Once you understand how to appear in search organically, you learn how to reach the audience through paid ads.
After it you can: You will be able to create search and display network ads and YouTube video ads, and manage Google Shopping campaigns.
Why here: Ads need a plan that links the stages of the customer journey, which makes sense after learning visibility and advertising tools.
After it you can: You will be able to manage the marketing stages ToFu, MoFu and BoFu and set up targeted campaigns.
Why here: At the advanced stage you need to track campaign results precisely in order to improve them.
After it you can: You will be able to set up event tracking with Google Tag Manager and connect it to Google Analytics and Meta Pixel.
