Master Google and YouTube Ads

Comprehensive Professional Course for Google and YouTube Ads

4.8(65)6h 13m32 lectures5 sections

What you'll learn

Learn to create Google Ads campaigns
Understand bidding strategies for campaigns
Analyze and improve campaign performance
Create effective targeted ads
Use artificial intelligence techniques
Manage YouTube ads effectively

About this course

In this course, we will start by defining the fundamentals of Google and YouTube Ads and how they can be used to reach the target audience. We will explore the tools and techniques available for designing and executing effective advertising campaigns. Then, we will learn how to use artificial intelligence to analyze data and improve ad performance, as well as how to leverage machine learning to enhance user experience and increase engagement with ads. By the end of this course, you will have gained in-depth knowledge of using Google and YouTube Ads with AI techniques to achieve your marketing goals.

Expected outcomes

Master the creation of Search Ads and Display Network.
Design effective video ads on YouTube.
Manage shopping campaigns using Google Shopping Ads.
Understand analytics tools and ad performance to improve results.

Course content

Pre-Advertising

10 lectures

Introduction to Google Ads10:00
Google Ads Account8:37
Goals VS Types11:59
Google Ad Rank21:00
Bid Strategies10:37
Keywords Types20:08
Google Keyword Planner12:13
Discover new keywords10:08
Google Ads Hierarchy11:45
Conversions20:41

Search Ads

11 lectures

Creating the Campaign and Understanding Bidding Strategies14:00
Campaign Settings7:59
Ad Group and Ad18:58
Dynamic Ad Groups12:16
Negative Keywords15:42
Sitelink13:02
Callout/Snippet/Lead form9:57
Google My Business/Location5:54
Affiliate/Price/App/Promotion11:59
Analytics and Recommendations12:59
Auction Insights5:41

Google Display Network (GDN) Ads

4 lectures

Creating the Campaign and Adjusting GDN Campaign Settings9:24
Targeting and Creating GDN Ad Group12:35
Creating Responsive Ads12:47
Smart Display Campaigns8:09

Youtube Ads

4 lectures

Creating the channel and understanding ad types (non-video ads) within YouTube4:24
Video Ads Types9:36
Skippable In-stream Ads13:56
Video Discovery Ads/Ad Sequence/Drive Conversions9:22

Shopping Ads

3 lectures

Merchant Center Account14:16
Standard Shopping Campaign6:50
Smart Shopping Campaign6:08

Instructor

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.

102.5K students39 courses

This course is part of the diploma

4.6(63)|7
Comprehensive Digital Marketing Diploma
7 courses
$59.99
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