Master Google and YouTube Ads

Comprehensive Professional Course for Google and YouTube Ads

SEO & Google Ads4.8(77)6h 13m32 lectures5 sections

What you'll learn

  • Create a Google Ads account
  • Understand ad ranking factors and bidding strategies
  • Use Keyword Planner to discover new keywords
  • Create campaigns and ad groups and adjust their settings
  • Add negative keywords and ad extensions
  • Create Display Network ads and responsive ads
  • Create YouTube video ads of all types
  • Create shopping campaigns through Merchant Center
  • Read statistics and see how competitors perform

About this course

This course teaches you how to create and manage Google and YouTube ads step by step, starting with creating a Google Ads account and the difference between goals and campaign types. You first learn the factors that decide Ad Rank and the pricing and bidding strategies, then the types of keywords and how to use Google Keyword Planner to find the right ones. After that you create conversions and the campaign and adjust its settings, design the ad group and the ad, and add negative keywords and ad extensions such as sitelinks and location information. Then you move to Display Network ads and responsive ads, YouTube video ads of all types, and shopping campaigns through Merchant Center. The course suits project owners, marketers and anyone who wants to advertise on Google, and no previous experience in paid ads is needed. By the end, you will be able to create ad campaigns on Google and YouTube, read the statistics and see how competitors perform so you can improve your results.

Expected outcomes

  • Master the creation of Search Ads and Display Network.
  • Design effective video ads on YouTube.
  • Manage shopping campaigns using Google Shopping Ads.
  • Understand analytics tools and ad performance to improve results.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
4.8
★★★★★
77 reviews
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  • ★★★★★محمود ا.·منذ 1 شهرشاهد 100٪

    كورس ممتاز وخلاني افهم طبيعة جديدة عليا من التسويق ووسع نطاق التفكير

  • ★★★★★mohammad·منذ 1 شهرشاهد 100٪
  • ★★★★★محمد س.·منذ 1 شهرشاهد 91٪

    لابد من التركيز من بداية المحاضرة فيها معلومات جيدة جدا ستسفيد منها في حال قيامك بعمل أول اعلان لك . شكرا

  • ★★★★★Aziza A.·منذ 1 شهرشاهد 100٪

    محتوى جيد جدير بالمتابعة الى اخر درس

  • ★★★★★Eman A.·منذ 3 شهرشاهد 100٪

    دوره رائعه وطريقه شرح ممتازة ومنظمه وفعلا استفدت منها اوووي وديما بتكون مرجع ليا

5 / 15 تقييم

Course content

1

Pre-Advertising

10 lectures
  1. Introduction to Google AdsExplains why to advertise on Google given its reach, and presents its three main ad types: search ads, YouTube ads and display network ads on partner sites, and where each appears.10:00
  2. Google Ads AccountExplains creating a Google Ads account through a Gmail account, opening several ad accounts per email and why to separate each business, and confirming business details, country and currency while skipping campaign creation.8:37
  3. Goals VS TypesExplains the difference between campaign goals and types when creating a Google Ads campaign, covering search, display, video and Performance Max, and how Performance Max retargets visitors after a search campaign.11:59
  4. Google Ad RankExplains how Google ranks Search ads with Ad Rank: the maximum bid, click-through rate, ad relevance, landing page quality, and the effect of Quality Score on position.21:00
  5. Bid StrategiesExplains bid strategies with examples: manual bidding versus automatic Maximize Clicks, how position and actual price are decided between advertisers by Ad Quality Score, and why higher quality lowers cost.10:37
  6. Keywords TypesExplains keyword types: short and Long Tail keywords, match types such as broad, phrase and exact with examples, negative keywords, and refining the list after the ad runs.20:08
  7. Google Keyword PlannerExplains Google Keyword Planner for checking monthly search volume and cost per click of keywords, changing the target country, and reading forecasts of clicks, impressions and cost by budget.12:13
  8. Discover new keywordsExplains Discover new keywords in Keyword Planner to get keyword ideas from a seed word or a website, setting language, location and network, sorting and filtering results, and copying chosen keywords to Excel.10:08
  9. Google Ads HierarchyExplains the Google Ads hierarchy: manager account, ad accounts, campaigns, ad groups, then ads and keywords, and what can be set at each level such as currency, time zone and bidding.11:45
  10. ConversionsExplains Conversions in Google Ads: what it means to move a customer from one state to another, creating tracking events for purchases or add to cart by page URL, and that events take time to register.20:41
2

Search Ads

11 lectures
  1. Creating the Campaign and Understanding Bidding StrategiesExplains creating a search campaign in Google Ads without a set goal, choosing the goal and campaign type, and bidding strategies such as maximizing sales, setting a cost per result, impression share and acquiring new customers.14:00
  2. Campaign SettingsExplains Google Ads search campaign settings, including choosing networks, targeting countries and areas by map or radius, choosing audience languages, and turning off broad match for keywords.7:59
  3. Ad Group and AdCovers creating the ad group and the text ad in a Search campaign: naming the group, choosing keywords, writing headlines and descriptions, then reviewing and publishing the campaign.18:58
  4. Dynamic Ad GroupsExplains Dynamic Ad Groups: groups with no manual keywords or headlines, where Google generates them from your site pages, including choosing pages, creating the ad, and how they differ from standard groups.12:16
  5. Negative KeywordsCovers editing campaigns and ad groups in Google Ads: navigating accounts and campaigns, changing match types, and adding Negative Keywords and saving them in a reusable list.15:42
  6. SitelinkExplains Ad Extensions with a focus on Sitelink: what extensions are, their account, campaign and ad group levels, adding links and descriptions, scheduling them, and editing or removing them.13:02
  7. Callout/Snippet/Lead formExplains the Callout, Structured Snippet and Lead form extensions: adding short selling phrases and categorized text under the ad, and designing a form that collects customer data and can be downloaded.9:57
  8. Google My Business/LocationExplains the Location extension and Google My Business: creating a business listing with its address and details, verifying it, then linking it to the ads account to show the location with the ad.5:54
  9. Affiliate/Price/App/PromotionExplains the Affiliate Location, Price, App and Promotion extensions: showing nearby retailers, price cards, an app download link, and discount offers by amount or percentage with occasions.11:59
  10. Analytics and RecommendationsExplains running a campaign and reading its stats: clicks, impressions and CTR per keyword, the Search Terms report of actual queries, adding them as keywords or negatives, and reviewing Google's Recommendations before applying.12:59
  11. Auction InsightsExplains the Auction Insights report for seeing competitors in auctions: Impression Share, Overlap Rate, how often they rank above you, Top of Page Rate and Outranking Share.5:41
3

Google Display Network (GDN) Ads

4 lectures
  1. Creating the Campaign and Adjusting GDN Campaign SettingsExplains creating a Google Display Network campaign and its types, configuring settings such as bidding strategy, devices, operating systems, networks and excluded site types, and starting the first ad group.9:24
  2. Targeting and Creating GDN Ad GroupExplains targeting in a Google Display Network ad group, defining audiences, interests and demographics, targeting sites by keywords, topics or specific placements, and expanding the targeting.12:35
  3. Creating Responsive AdsExplains building a Responsive Ad: entering the final URL, adding images, logos and video, setting colors, previewing ad formats, and the image types Google rejects.12:47
  4. Smart Display CampaignsExplains Smart Display campaigns: automated bidding and targeting driven by conversions, the setup steps, and choosing the budget and whether to pay per click or per impression.8:09
4

Youtube Ads

4 lectures
  1. Creating the channel and understanding ad types (non-video ads) within YouTubeExplains creating a YouTube channel from a Gmail account to host ad videos, and presents the non-video ad types such as discovery ads, search ads and text overlays above videos.4:24
  2. Video Ads TypesExplains YouTube video ad types: Masthead, skippable, non-skippable, Bumper, Out-stream and video discovery ads, and how the advertiser is charged for each.9:36
  3. Skippable In-stream AdsWalks through creating a Skippable In-stream video ad: picking the sub type, cost per view bidding, budget, networks, targeting audiences or channels, and the maximum view price.13:56
  4. Video Discovery Ads/Ad Sequence/Drive ConversionsExplains creating the other video ad types: Video Discovery for suggested placement, Ad Sequence for ordered series of videos, and Drive Conversions, with how setup differs for each.9:22
5

Shopping Ads

3 lectures
  1. Merchant Center AccountExplains creating the Google Merchant Center account required for shopping campaigns, entering business and website details and verifying the site, adding products and tracking their status, then linking to Google Ads and activating Shopping Ads.14:16
  2. Standard Shopping CampaignExplains creating a standard Shopping campaign in Google Ads after linking Merchant Center, choosing the country, bidding strategy, campaign priority and placements, and tracking each product's statistics.6:50
  3. Smart Shopping CampaignExplains Smart Shopping campaigns: how they rely on Google's algorithms and past conversion data, setting the budget, defining product groups, and adding logo, images and headlines.6:08

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
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This course is part of the diploma

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