Master Google and YouTube Ads
Comprehensive Professional Course for Google and YouTube Ads
6h 13m32 lectures5 sections
What you'll learn
- Learn to create Google Ads campaigns
- Understand bidding strategies for campaigns
- Analyze and improve campaign performance
- Create effective targeted ads
- Use artificial intelligence techniques
- Manage YouTube ads effectively
About this course
In this course, we will start by defining the fundamentals of Google and YouTube Ads and how they can be used to reach the target audience. We will explore the tools and techniques available for designing and executing effective advertising campaigns. Then, we will learn how to use artificial intelligence to analyze data and improve ad performance, as well as how to leverage machine learning to enhance user experience and increase engagement with ads. By the end of this course, you will have gained in-depth knowledge of using Google and YouTube Ads with AI techniques to achieve your marketing goals.
Expected outcomes
- Master the creation of Search Ads and Display Network.
- Design effective video ads on YouTube.
- Manage shopping campaigns using Google Shopping Ads.
- Understand analytics tools and ad performance to improve results.
Course content
1Pre-Advertising
10 lectures
- Introduction to Google Ads10:00
- Google Ads Account8:37
- Goals VS Types11:59
- Google Ad Rank21:00
- Bid Strategies10:37
- Keywords Types20:08
- Google Keyword Planner12:13
- Discover new keywords10:08
- Google Ads Hierarchy11:45
- Conversions20:41
2Search Ads
11 lectures
- Creating the Campaign and Understanding Bidding Strategies14:00
- Campaign Settings7:59
- Ad Group and Ad18:58
- Dynamic Ad Groups12:16
- Negative Keywords15:42
- Sitelink13:02
- Callout/Snippet/Lead form9:57
- Google My Business/Location5:54
- Affiliate/Price/App/Promotion11:59
- Analytics and Recommendations12:59
- Auction Insights5:41
3Google Display Network (GDN) Ads
4 lectures
- Creating the Campaign and Adjusting GDN Campaign Settings9:24
- Targeting and Creating GDN Ad Group12:35
- Creating Responsive Ads12:47
- Smart Display Campaigns8:09
4Youtube Ads
4 lectures
- Creating the channel and understanding ad types (non-video ads) within YouTube4:24
- Video Ads Types9:36
- Skippable In-stream Ads13:56
- Video Discovery Ads/Ad Sequence/Drive Conversions9:22
5Shopping Ads
3 lectures
- Merchant Center Account14:16
- Standard Shopping Campaign6:50
- Smart Shopping Campaign6:08
Instructor
Ahmed Hassan Khamis
26K students39 courses
This course is part of the diploma
