Professional SEO for Websites and YouTube
On Page SEO - Technical SEO - Backlinks - YouTube SEO
What you'll learn
- Understand SEO fundamentals
- Apply on-page SEO techniques
- Improve technical site performance
- Enhance YouTube channel rankings
- Manage backlinks effectively
- Use advanced SEO tools
About this course
One of the key functions of SEO is to increase the visibility of website pages in search engine results, allowing for more opportunities to click on the site link and boost sales. Website analysts and SEO specialists are in high demand in the job market, and this profession is a treasure for freelancers, as all website owners and companies seeking an online presence need it. In this course, we will prepare you to become one of those equipped with the skills necessary to enter the job market as a strong competitor to experienced professionals in this field. The course will cover SEO strategies, data analysis, and how to use specialized tools to enhance website performance, contributing to your job prospects and increasing your success in the digital marketing world.
Expected outcomes
- Improve your website or channel ranking on search engines.
- Understand the factors affecting search result rankings.
- Use advanced tools like Yoast SEO and Semrush for performance analysis.
- Increase visitors and views through professional methods.
Course content
1SEO for Websites and YouTube
4 lectures
- What is SEO and Why Do We Need It?16:19
- How Search Engines Work?8:57
- What is SERP and What Are Its Components?22:14
- Factors Affecting Search Engine Results Ranking21:16
2ON-Page SEO
16 lectures
- ON-Page SEO Factors8:24
- Keyword Types by Match and Size6:00
- Keyword Types by Intent8:32
- Choosing an SEO Plan Based on Site Strength9:28
- Using Semrush to Know Comprehensive Keyword Statistics6:41
- Searching for Keywords Using Keyword Magic Tool9:30
- Using Keyword Manager and Choosing the Right Keyword7:23
- Factors for Choosing the Most Suitable URL for SEO13:15
- Creating a Sub Domain for Designing a Blog Linked to the Main Site5:45
- Installing Yoast SEO Plugin on the Site2:52
- Writing an SEO-Friendly Article6:11
- The Importance of Using H1/H2/H3 Headings8:18
- Image SEO8:38
- Using Yoast SEO for Internal SEO Optimization14:14
- Internal Links7:24
- Outbound Links5:48
3Technical SEO
11 lectures
- Setting Up Main Settings for Yoast SEO Tool10:47
- Setting Up Sitemap.xml File9:15
- Adding Site to Google Search Console7:50
- Understanding Site Ranking in Search Results and Target Keywords14:11
- Checking Site and Identifying Errors for Fixing16:36
- Setting Up Robots.txt File15:46
- Testing Site Speed and Installing WP-Rocket Plugin8:27
- Caching Files14:29
- Minify Files and Lazy Load Images6:57
- Preload and Advanced Settings8:17
- Smush Plugin for Image Compression and Speed3:07
4OFF-Page SEO
8 lectures
- Types of Backlinks and Their Differences8:06
- Creating Do Follow and No Follow Links8:35
- Conditions for Backlinks11:20
- Categorizing Backlinks and Their Different Names6:29
- Guest Posts and Blog & Forum Comments10:59
- Using Semrush to Analyze Backlinks for Your Site and Competitors11:28
- Using Semrush to Build Backlinks7:17
- Disavow Harmful Backlinks10:39
5YouTube SEO
6 lectures
- Preparing Video Content with SEO Considerations16:19
- YouTube SEO Factors (Factors 1 to 4)8:57
- YouTube SEO Factors (Factors 5 to 7)22:14
- YouTube SEO Factors (Factors 8 to 10)21:16
- Installing TubeBuddy Tool8:24
- Using TubeBuddy Tool for SEO Improvement6:00
Instructor
Ahmed Hassan Khamis
This course is part of the diploma
