Professional SEO for Websites and YouTube

On Page SEO - Technical SEO - Backlinks - YouTube SEO

SEO & Google Ads4.8(109)7h 23m45 lectures5 sections

What you'll learn

  • Understand SEO basics and how search engines work
  • Learn the types of keywords and the tools to research them
  • Apply on-page SEO and write an SEO-friendly article
  • Set up the Yoast SEO plugin
  • Add your site to Google Search Console
  • Set up technical SEO and site speed
  • Understand backlinks and how to build and analyze them
  • Improve YouTube video SEO with TubeBuddy

About this course

This course teaches SEO, meaning search engine optimization, for websites and YouTube channels, starting with what SEO is, how search engines work, the parts of the search results page (SERP) and the factors that affect ranking. Next you learn keywords, their types and research tools such as Semrush, then on-page SEO, including choosing the page URL, writing an SEO-friendly article, headings, image SEO, internal and external links, and setting up the Yoast SEO plugin. Then comes technical SEO, including the sitemap file, Google Search Console, the Robots.txt file, site speed and the WP-Rocket plugin. You also learn backlinks, their types, how to analyze them and how to build them, and finally YouTube SEO and the TubeBuddy tool. The course suits website owners, bloggers, content creators and marketers. No previous experience is needed, because the lessons start from the basics. By the end, you will be able to analyze keywords, set up your site both technically and on the page, track its ranking and improve your videos on YouTube.

Expected outcomes

  • Improve your website or channel ranking on search engines.
  • Understand the factors affecting search result rankings.
  • Use advanced tools like Yoast SEO and Semrush for performance analysis.
  • Increase visitors and views through professional methods.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
4.8
★★★★★
109 reviews
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  • ★★★★★مؤمن ف.·منذ 1 شهرشاهد 100٪
  • ★★★★★d j.·منذ 1 شهرشاهد 100٪

    هذا الكورس مفيد نسبيا لكن يحتاج up date في مجال الذكاء الإصطناعي

  • ★★★★★Omar i.·منذ 1 شهرشاهد 100٪

    مدرب ولا أروع

  • ★★★★★محمد س.·منذ 1 شهرشاهد 100٪

    محاضرة رائعة جدا وتعتبر مرجع مهم في الباك لينكس و الروابط فيما يخص الصفحات شكرا كالعادة ..

  • ★★★★★كوثر ا.·منذ 1 شهرشاهد 100٪

    دورة مفيدة وعملية، تقدم أساسيات وتقنيات SEO للمواقع وقنوات اليوتيوب بطريقة واضحة ومنظمة. تميزت بشرح أهمية الكلمات المفتاحية، تحسين المحتوى، رفع الظهور في محركات البحث، وتحسين الفيديوهات للوصول إلى جمهور أكبر.

5 / 17 تقييم

Course content

1

SEO for Websites and YouTube

4 lectures
  1. What is SEO and Why Do We Need It?Defines SEO, explains that it is tuned page by page rather than for the whole site, introduces Semrush for analysis, and shows why appearing on the first page of search results matters.16:19
  2. How Search Engines Work?Explains how search engines work: crawling, then indexing, then ranking, how crawlers discover pages through links, and how the site operator shows whether a site is indexed.8:57
  3. What is SERP and What Are Its Components?Explains the parts of a search results page (SERP): paid ads and organic results, plus features like Featured Snippets, Site Links, the Hotel Pack and the Knowledge Panel, and the role of Schema in showing them.22:14
  4. Factors Affecting Search Engine Results RankingExplains search ranking factors starting from Google's goal of serving users: content, backlinks, technical SEO, site speed, mobile friendliness, brand mentions and user interaction.21:16
2

ON-Page SEO

16 lectures
  1. ON-Page SEO FactorsExplains on-page SEO factors: having the keyword in the URL, title, description and page body, and how user experience and page organization affect ranking.8:24
  2. Keyword Types by Match and SizeClassifies keywords by match type (broad, phrase, exact) and by size, short versus long tail, comparing them on competition, cost, search volume and searcher intent.6:00
  3. Keyword Types by IntentClassifies keywords by searcher intent into Informational, Navigational, Commercial and Transactional, and shows which types of sites suit each category and how keywords form a funnel.8:32
  4. Choosing an SEO Plan Based on Site StrengthExplains choosing an SEO plan based on site strength, focusing on a new site: specializing in one niche, writing a separate page for each related keyword, then building bridges to expand into new topics.9:28
  5. Using Semrush to Know Comprehensive Keyword StatisticsUses Semrush for a keyword overview: search volume, ranking difficulty, trend, number of results, CPC and competition, plus variations, questions and related keywords.6:41
  6. Searching for Keywords Using Keyword Magic ToolUses Semrush's Keyword Magic Tool to analyze a keyword and filter results by search volume, keyword difficulty and intent, excluding unwanted words to pick easy keywords for a new site.9:30
  7. Using Keyword Manager and Choosing the Right KeywordUses Keyword Manager to choose the right keyword: filtering by search intent, excluding or including words, and saving chosen keywords in lists to compare them later.7:23
  8. Factors for Choosing the Most Suitable URL for SEOExplains the parts of a page URL and their SEO effect, from the HTTPS protocol and domain to the subdomain and page name, and shows that the keyword helps wherever it appears.13:15
  9. Creating a Sub Domain for Designing a Blog Linked to the Main SiteExplains creating a subdomain from the main domain in the hosting panel to build a blog attached to the site, and installing a new WordPress site on it in its own folder.5:45
  10. Installing Yoast SEO Plugin on the SiteExplains installing the free Yoast SEO plugin on WordPress and how it acts as a guide while writing an article to improve On-Page SEO.2:52
  11. Writing an SEO-Friendly ArticleExplains writing an SEO-friendly article: using the keyword as the title and URL, the problem of Arabic links when sharing and how link shorteners solve it, and adding a subtitle.6:11
  12. The Importance of Using H1/H2/H3 HeadingsExplains heading levels H1 to H6 in an article: the title is the H1, main sections use H2 and subsections H3, with the keyword spread naturally without overuse.8:18
  13. Image SEOExplains image SEO: choosing a relevant, exclusive image for the article, using the keyword in the alt text, file name and title, and how Google analyzes image content.8:38
  14. Using Yoast SEO for Internal SEO OptimizationExplains using Yoast SEO while writing an article: setting the title and URL, reading the color-coded SEO analysis, fixing issues like the keyword in the first paragraph, and the importance of original content.14:14
  15. Internal LinksExplains the types of links in SEO, focusing on internal links between the site's articles, their benefit in reducing bounce rate, and how to add them in the WordPress editor.7:24
  16. Outbound LinksExplains outbound links and choosing sites with high Domain Authority and low Spam Score using the MozBar tool, and opening them in a new tab.5:48
3

Technical SEO

11 lectures
  1. Setting Up Main Settings for Yoast SEO ToolConfigures the main Yoast SEO settings through the first-time setup: social accounts, search appearance, content types, author archives, breadcrumbs and schema.10:47
  2. Setting Up Sitemap.xml FileExplains the Sitemap.xml file that Yoast SEO generates automatically, what it lists such as posts, pages and categories, and how to exclude content types from it so they are not indexed.9:15
  3. Adding Site to Google Search ConsoleShows how to add a site to Google Search Console, verify ownership with a code that Yoast places in the header, then submit the sitemap and request indexing so crawling begins.7:50
  4. Understanding Site Ranking in Search Results and Target KeywordsExplains the performance report in Google Search Console: impressions, clicks, CTR and position, filtering by web, images or video, and reading the queries the site appeared for.14:11
  5. Checking Site and Identifying Errors for FixingAudits the site in Google Search Console: the URL Inspection tool, mobile friendliness, errors and warnings in coverage, requesting removal of deleted pages, and account settings.16:36
  6. Setting Up Robots.txt FileExplains the Robots.txt file and what goes in it to keep URLs such as internal search pages out of indexing, testing the rules with the Robots Text Tester, and uploading the file through hosting.15:46
  7. Testing Site Speed and Installing WP-Rocket PluginExplains how site speed affects ranking and its factors such as hosting and theme, tests a WordPress site's speed, then buys, installs and activates the WP Rocket plugin.8:27
  8. Caching FilesExplains setting up the WP Rocket plugin to enable caching, including mobile caching and the cache clearing interval, then measuring site speed with GT Matrix.14:29
  9. Minify Files and Lazy Load ImagesExplains the file optimization tab in WP Rocket, including minifying CSS and JavaScript files, combining them, lazy loading images, and setting image dimensions.6:57
  10. Preload and Advanced SettingsExplains WP Rocket options for preloading pages, sitemaps, DNS requests and fonts, excluding pages from caching, and cleaning the database of drafts and unneeded comments.8:17
  11. Smush Plugin for Image Compression and SpeedExplains compressing site images to speed up the site while keeping quality, using the Imagify plugin tied to WP Rocket, with a free API key to optimize the media library.3:07
4

OFF-Page SEO

8 lectures
  1. Types of Backlinks and Their DifferencesIntroduces backlinks as part of off-page SEO, distinguishes internal from external links and Do Follow from No Follow, and shows how Domain Authority and Spam Score affect both sites.8:06
  2. Creating Do Follow and No Follow LinksShows how to set Do Follow and No Follow links in WordPress articles through Yoast and the rel attribute in the code, and how to check link types on any page with a helper tool.8:35
  3. Conditions for BacklinksLists the conditions for a good backlink from other sites: Do Follow, higher Domain Authority, low Spam Score, gradual building and varied anchor text, plus disavowing harmful links.11:20
  4. Categorizing Backlinks and Their Different NamesClarifies that backlinks are only Do Follow or No Follow, and the other names are ways of getting them: social signals, paid guest posts, site directories, and comments on blogs and forums.6:29
  5. Guest Posts and Blog & Forum CommentsShows getting backlinks in practice: contacting a popular blog for a guest post, registering in site directories after checking Spam Score, commenting on blogs and forums, and using dropmylink for searching.10:59
  6. Using Semrush to Analyze Backlinks for Your Site and CompetitorsUses Semrush to analyze your site's backlinks and compare them with competitors: Backlink Analytics, referring domains, anchors and top linked pages, and comparing several sites together.11:28
  7. Using Semrush to Build BacklinksUses Semrush's Link Building Tool to suggest sites to get backlinks from, label each opportunity by type, send the outreach email, and export the list to an Excel file to work through daily.7:17
  8. Disavow Harmful BacklinksExplains using Back Link Audit in SEMrush to analyze toxic backlinks, then exporting the list and uploading it to Google's Disavow tool to disown them.10:39
5

YouTube SEO

6 lectures
  1. Preparing Video Content with SEO ConsiderationsPrepares a YouTube video for better SEO: content quality, hooking viewers in the opening seconds, boosting watch time and engagement, a descriptive video name, and uploading as unlisted before publishing.5:01
  2. YouTube SEO Factors (Factors 1 to 4)Covers the first four YouTube SEO factors: choosing the title from top-searched keywords, writing the description with keywords in its first two lines, adding video chapters, and the thumbnail.11:08
  3. YouTube SEO Factors (Factors 5 to 7)6:02
  4. YouTube SEO Factors (Factors 8 to 10)Covers YouTube SEO factors eight to ten: subtitles and how to add them manually or with an srt file, the End Screen, and Cards.11:58
  5. Installing TubeBuddy ToolIntroduces TubeBuddy as a helper tool for YouTube SEO, covering account creation with a Google account, linking the channel, comparing monthly and yearly plans, and granting the tool permission to manage the channel.8:31
  6. Using TubeBuddy Tool for SEO Improvement13:35

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
451.8K views42 courses

This course is part of the diploma

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