This path is for anyone starting content and email marketing from scratch. It begins with understanding and writing marketing content, moves on to email and landing pages, then to sales funnels and complete marketing plans.
Why here: It is a beginner course that lays the foundation for every later step: how to attract an audience with content.
After it you can: You will be able to write effective marketing content and prepare a content-based marketing plan.
Why here: Once you understand the big picture, the next skill is wording, because every written campaign depends on good text.
After it you can: You will be able to write persuasive ad copy and headlines that fit modern marketing strategies.
Why here: Email is a core channel where you apply your writing skills to speak directly to your audience.
After it you can: You will be able to create email marketing campaigns, collect and segment email addresses, and raise open rates.
Why here: Messages and ads need a page to receive the visitor, so this course comes once you have content and a communication channel.
After it you can: You will be able to build attractive landing pages, connect them to domains, and launch them.
Why here: This course brings the page, the product and the payment into one customer journey, so it follows landing pages and email.
After it you can: You will be able to build a complete sales funnel, set up payments and shipping, and improve it with A/B tests.
Why here: Finally, you combine everything you learned into one plan, which requires understanding the earlier tools first.
After it you can: You will be able to prepare a complete marketing plan for small and medium businesses and choose suitable advertising channels.
