Dynamic Sales Funnel
Create a Sales Funnel to Track Customer Journey
What you'll learn
- Understand the steps of building a sales funnel on WordPress
- Build a suitable website for the sales funnel
- Prepare the sales system
- Upload the target products into the funnel
- Create a sales map (Funnel Map)
- Prepare a professional landing page
- Build the checkout page
- Set up the payment and shipping system
- Create Upsell and Downsell offers
- Set up email automation and an A/B test
About this course
This course shows you how to build a dynamic sales funnel, a path that leads the customer from the first visit to the purchase, on a WordPress website. It begins with an introduction and then the steps of building a sales funnel on WordPress, building a suitable website for it, preparing the sales system, and building the sales funnel system itself. After that you upload the target products and create a sales map (Funnel Map), then prepare a professional landing page and build the checkout page. You also learn how to set up the payment and shipping system, create Upsell and Downsell offers to increase the order value, set up email automation inside the funnel, and finally create an A/B test to improve your pages. The course suits online store owners, marketers, and anyone who sells a product or service over the internet. Previous experience with sales funnels is not required, but a basic knowledge of WordPress is recommended. By the end, you will be able to build a complete sales funnel with landing pages, checkout, offers, and email automation, and improve its performance through testing.
Expected outcomes
- Create a complete and effective sales funnel for your products.
- Easily upload targeted products into the sales funnel.
- Master the setup of payment and shipping systems within the sales funnel.
- Improve the sales funnel performance using A/B testing.
Learner reviews
Course content
1Creating a Dynamic Sales Funnel
13 lectures
- Introduction to the CourseIntroduces what the course builds on WordPress: a complete sales funnel using drag and drop, covering the funnel map, landing pages, upsell and downsell offers, checkout pages, automation, and A/B tests.2:44
- Steps to Build a Sales Funnel on WordPressOutlines the steps of building a sales funnel on WordPress: choosing the platform and plugin, then the funnel map, landing pages, upsell and downsell offers, automation, and A/B tests to improve conversion.8:42
- Building a Suitable Website for the Sales FunnelExplains how to choose suitable hosting for a sales funnel site and why distributed servers matter, then covers practice options, including installing WordPress on a local server on your own computer.22:55
- Setting Up the Sales SystemTurns the WordPress site into an online store with WooCommerce and sets up its general settings such as store address, currency, payment gateways, and shipping, ready for uploading the products the funnel will sell.11:45
- Building the Sales Funnel SystemInstalls the WordPress Funnels plugin to build the sales funnel system, sets up permalinks and the page editor, and explains splitting visitors across different pages to find the best sales rate.12:15
- Uploading Target Products in the Sales FunnelExplains the Funnel Map as a marketing plan tailored to the product and audience, with examples of offering cheaper alternatives to the customer, and shows how to build it by drag and drop and link pages with conditions.20:43
- Creating a Funnel MapExplains the Funnel Map as a marketing plan tailored to the product and audience, with examples of offering cheaper alternatives to the customer, and shows how to build it by drag and drop and link pages with conditions.12:39
- Preparing a Professional Sales Funnel Landing PageBuilds a landing page from a ready template using the Elementor editor: editing text, colors, fonts, sections, and video, with separate mobile and desktop settings, then publishing the page.22:54
- Building the Payment Page in the Sales FunnelBuilds the Checkout page inside the sales funnel, connects the buy button to the product, adds a time-limited discount coupon, customizes the payment form, logo, and background, then publishes it.22:09
- Configuring the Payment and Shipping System in the Sales FunnelSets up payment gateways in WooCommerce, including adding Stripe, and defines shipping zones and rates by customer location so shipping cost is calculated automatically on the invoice.12:49
- Creating Upsell and Downsell Offers in the Sales FunnelBuilds upsell and downsell offers in the funnel map, adds offer pages from templates and edits them, then links them with conditions that route the customer depending on whether they accept or decline.22:10
- Creating Email Automation within the Sales FunnelAdds an email collection step inside the sales funnel, saves the data to a list and tags, then retargets customers with offers through email newsletters, along with the idea of customer loyalty.14:07
- Creating an A/B Test to Optimize Sales Funnel PagesApplies A/B testing to offer pages in the funnel: duplicating a page and changing price and discount, then setting the share of visitors for each version and tracking results to pick the best converter.15:50
Instructor
Eng. Ahmed Abbas
This course is part of the diploma
