Copywriting

Secrets of Content Writing and Ad Crafting

5h 36m24 lectures9 sections

What you'll learn

  • Understand the difference between copywriting and content writing
  • Learn to build buyer personas and market analysis
  • Master writing attractive headlines
  • Design effective landing pages
  • Use storytelling techniques to attract customers
  • Apply techniques for writing advertising texts

About this course

When you learn copywriting, you will be able to create effective advertising content that prompts readers to take action quickly and without hesitation, such as the texts used in Facebook Ads and Google Ads, or those written in YouTube video descriptions. On the other hand, when learning content writing, you will learn how to craft content in all its forms, whether written like articles, posts, and landing pages, or visual like images, graphic designs, and videos. The goal is to engage the audience with the content, ultimately achieving specific marketing objectives. These skills are essential for anyone working in digital marketing and represent highly sought-after independent skills in the job market, enhancing your chances of success and excellence in your field.

Expected outcomes

  • Create effective advertising texts that increase engagement and sales.
  • Write content that aligns with modern marketing strategies.
  • Enhance your skills in crafting compelling headlines and texts.
  • Manage written marketing campaigns that easily achieve your goals.

Course content

1

Important Introductions

3 lectures
  1. The Difference Between Copywriting and Content Writing21:51
  2. Buyer Journey and the Difference Between Marketing and Sales8:23
  3. Marketing Funnel & AIDA-R Model22:11
2

Market Segmentation and Buyer Persona

4 lectures
  1. B2B Market Segmentation STP Model13:42
  2. B2C Market Segmentation Marketing Persona14:25
  3. Practical Application of Building Customer Persona (Part One)23:22
  4. Practical Application of Building Customer Persona (Part Two)8:25
3

Marketing Strategies

1 lectures
  1. Marketing Strategies Used in Content Writing10:44
4

How to Write Catchy Hook Titles?

2 lectures
  1. The Ten Emotions That Drive Purchase Decisions and Crafting Them into Ads15:57
  2. The Seven Factors for Writing a Hook Title14:22
5

Twenty Templates for Hook Titles

3 lectures
  1. The First and Second Models and Title Weight Calculation11:23
  2. Models from 3 to 1012:51
  3. Models from 11 to 2013:24
6

How to Write Introduction

3 lectures
  1. Factors to Consider in the Introduction14:55
  2. Examples of Writing Introductions and Correcting Common Mistakes13:51
  3. More Examples and Extracting the Title and Introduction from the Buyer Persona11:57
7

Body and Summary

4 lectures
  1. The Main Standard Writing Method10:12
  2. Examples of the Main Standard Writing Method17:58
  3. Using the PAS Model for Writing Advertisements9:08
  4. Using the BAB/PPPP/FAB Models for Writing Advertisements16:41
8

Storytelling Marketing

2 lectures
  1. Motivators for Liking, Commenting, and Sharing9:05
  2. SOS-R Model for Writing Stories9:31
9

CTA and Landing Page

2 lectures
  1. How to Write a CTA Request that Achieves Maximum Sales (or Conversions)14:31
  2. Factors to Consider in the Sales Page (Landing Page)17:27

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
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