Traditional Marketing Basics
This course explains marketing basics from zero: how to understand the market and the customer and build a complete marketing plan, with common concepts such as marketing, CRM, and KPIs. You start with an introduction, then market analysis and marketing research in two parts, marketing strategy, and managing and developing products and services through the product development cycle. Next you learn distribution management and supply chains, digital marketing, customer relationship management (CRM), international marketing, and then performance indicators (KPIs), and you finish with the marketing plan and a downloadable workbook. The course suits beginners in marketing, business owners, and anyone who works in sales or wants to enter the marketing field. No previous experience is needed, because the course starts with the basic concepts and then builds gradually. By the end, you will be able to analyze the market, understand traditional and digital marketing strategies, measure performance, and prepare a marketing plan for your product or business.
- Ability to analyze the market and identify marketing opportunities.
- Develop products that meet customer needs and market demands.
- Implement effective marketing strategies locally and internationally.
- Manage customer relationships and achieve customer satisfaction professionally.
- Create a comprehensive marketing plan with performance tracking and improvement.
- Analyze the market and carry out marketing research