Personal Expert Branding
Turn Your Expertise into Real Market Value
What you'll learn
- Build a strong marketing system for an expert
- Understand impostor syndrome and deal with it
- Apply positioning strategies
- Design attractive premium offers
- Build a professional identity and a strong reputation
- Understand pricing engineering and the effect of value
- Raise service prices wisely
- Handle client objections in sales
About this course
This course explains how to market your personal expertise, which means turning your experience and knowledge into real value that people pay for in the market. It starts with building a strong marketing system and understanding impostor syndrome, then strategies to stand out in the market and to redefine your role as an expert. After that you learn how to design premium offers and market premium services, build a strong professional identity, apply positioning strategies, turn your content into strategic appeal and build a reputation that crosses borders. The course then moves to pricing engineering, the effect of value and the psychology of pricing your services, along with strategies for raising prices wisely, followed by effective diagnosis in sales, handling client objections and encouraging clients to talk about you. A downloadable workbook is included. The course suits consultants, coaches, service providers, freelancers and any expert who wants to price services and promote themselves with confidence, and no previous marketing experience is required. By the end, you will be able to build your professional identity, design your offers and price your services.
Expected outcomes
- Develop personal marketing strategies that highlight your expertise in the market.
- Price your services in line with your experience.
- Build compelling offers that make clients feel they would miss a real opportunity.
- Gain confidence in pricing your services at their true value.
- Move from offering standard services to offering innovative, leading solutions.
- Earn a distinctive market position by building a unique professional identity.
Learner reviews
- ★★★★★ماجد م.·منذ 1 شهرشاهد 53٪
الدوره ممتازه الصراحه بجد اضافت الكثير
- ★★★★★ABDELRAHMAN R.·منذ 2 شهرشاهد 100٪
- ★★★★☆ABDELLAH L.·منذ 5 شهرشاهد 56٪
الكورس ممتاز من ناحية القسم النظري يوجهك بطريقة سلسلة لكن القسم التطبيقي فيه ضعيف وهذا ماجعل الكورس يبدو سطحي يرجى مراجعة هذه النقطة في الكورسات
تم عرض كل التقييمات (3)
Course content
1استراتيجيات التميز والتسويق
4 lectures
- بناء نظام تسويقي قويShows the trap of selling work hours, comparing time-based pricing with value and outcome pricing, and explains that clients pay for clarity and reaching their goal, so the expert acts as a strategic guide, not an executor.13:16
- فهم متلازمة المحتالExplains impostor syndrome, the Dunning-Kruger effect and the placebo effect in pricing, and how an expert can separate self-worth from price and build inner entitlement and authority with clients.10:13
- استراتيجيات التميز في السوقExplains the Blue Ocean strategy for standing out instead of competing, through narrow specialization, choosing an ideal client with a real problem and the ability to pay, and finding an edge nobody can copy.15:07
- إعادة تعريف دورك كخبيرExplains the shift from technical executor to high-value strategic consultant based on Michael Gerber's school, covering the value ladder, diagnostic authority and changing the language of offers and professional profiles.9:54
2استراتيجيات القيمة والعروض
6 lectures
- تصميم عروض فاخرة وجذابةExplains value engineering: turning expertise into a named framework with a clear outcome, focusing on results rather than effort, and the value pyramid from information to strategic wisdom in the age of AI.15:49
- تسويق الخدمات الفاخرةExplains building a premium offer that sells certainty, through the pillars of outcome, likelihood of success and reduced time and effort, plus guarantees, scarcity and bonuses that solve the client's side problems.15:46
- بناء هوية مهنية قويةWarns about the human bottleneck trap and explains building SOPs, automation and communication boundaries, so service quality stays consistent without everything depending on the expert personally.13:08
- تطبيق استراتيجيات البوزيشنينجExplains market positioning: choosing a narrow specialty, applying the Pareto rule to clients, building long-term relationships with the right clients, and turning a LinkedIn profile into a statement of authority.15:32
- تحويل المحتوى إلى جاذبية استراتيجيةDistinguishes the influencer from the sovereign expert and explains writing elite content that diagnoses the client's problem precisely and names the method, building trust and intellectual ownership instead of chasing likes.15:36
- بناء سمعة قوية تعبر الحدودExplains building a reputation that crosses borders through social proof, client opinions, borrowed trust from known references, guest appearances, and a community around the expert that strengthens their name in the market.27:46
3استراتيجيات تسعير مبتكرة
7 lectures
- فهم هندسة التسعير وتأثير القيمةExplains value-based pricing instead of cost-plus or hourly pricing, using the engineer and hammer story and the Picasso story, and linking the price to the client's return on investment.33:40
- الهندسة النفسية لتسعير خدماتكExplains the psychology of pricing: anchoring and relativity, offering three options, stating the price with confidence then staying silent, negotiating by trade-offs, and walking away gracefully from a toxic client.16:48
- استراتيجيات رفع الأسعار بذكاء واحترافيةExplains how to raise prices gradually and smartly: filtering out draining clients, informing existing clients of the new system with personal messages, handling long-time clients, and using a paid test instead of a free trial.24:42
- استراتيجيات التشخيص الفعال في المبيعاتExplains the sales diagnostic session where the expert acts like a doctor who asks and listens, using open questions about the problem and worst case, a qualification form, and the table-turning technique so the client asks to join.29:15
- فن التعامل مع اعتراضات العملاء بذكاءExplains handling client objections such as price without defensiveness or discounts, by understanding the cause, linking the price to the cost of the problem persisting and to the anchor, and telling real obstacles from evasion.20:13
- تحفيز العملاء للحديث عنك بذكاءExplains building a growth system fueled by referrals and word of mouth, asking satisfied clients for referrals with an entitlement mindset, reading outside one's field, and avoiding discounts or begging for likes.14:42
- بداية جديدة في مسيرتك المهنيةCloses the course with a phased implementation roadmap: updating positioning and messaging, engineering the offer, cutting draining clients, opening acceptance gates, then requesting testimonials and reviewing numbers, with an ethical code for the expert.6:52
4المرفقات
1 attachments
- Download Work Book
Instructor
Ahmed Ibrahim
