Modern Restaurant Marketing Strategies

Developing Effective Marketing Strategies for Restaurants

3h 0m13 lectures4 sections

What you'll learn

  • Understanding the target market
  • Learning to build a strategic identity
  • Mastering customer experience design
  • Analyzing pricing strategies
  • Managing effective promotion
  • Applying modern marketing methodologies

About this course

This course focuses on providing a comprehensive consulting methodology for restaurant marketing. You will learn how to understand the market, build a strategic identity, and design the customer experience. You will also learn about effective pricing and promotion strategies to ensure the restaurant's continued success.

Expected outcomes

  • - The ability to accurately identify the target market.
  • - Developing a unique strategic identity for the restaurant.
  • - Implementing a distinctive and engaging customer experience.
  • - Achieving effective pricing strategies that ensure customer loyalty.

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Course content

1

فهم السوق والتخطيط

4 lectures
  1. أسباب نجاح وفشل المطاعم11:45
  2. عقلية صاحب المطعم الناجح9:12
  3. أهمية دراسة السوق17:38
  4. اختيار الموقع الاستراتيجي15:52
2

بناء الهوية والتجربة

4 lectures
  1. بناء الهوية الاستراتيجية22:39
  2. تحديد العميل المثالي14:48
  3. تصميم تجربة العميل14:40
  4. هندسة المنتج والمنيو14:04
3

استراتيجيات التسويق والترويج

4 lectures
  1. استراتيجيات التسعير الذكي12:36
  2. الترويج الفعال للمطعم13:56
  3. تحويل العملاء إلى سفراء18:31
  4. قياس نجاح المطعم14:48
4

الملحقات

1 attachments
  1. Download Work Book

Instructor

Ahmed Ibrahim

Ahmed Ibrahim

Lecturer and consultant in management and marketing, with experience in marketing for over 5 Arab companies.
3,496 students14 courses