Service Marketing
Learn the Difference Between Service and Product Marketing and Why Many Fail?
5h 27m21 lectures2 sections
What you'll learn
- Understand the difference between service and product marketing
- Build value that justifies price and increases sales
- Design a service promise that attracts the right client
- Improve customer experience to enhance satisfaction
- Increase closing rates without traditional selling methods
- Transform service into a repeatable system
About this course
The Service Marketing course is a practical training program designed to teach you how to market services differently than products. You will learn to understand the nature of services, build value, craft marketing promises, and increase sales without pressure or price wars. This course is tailored for service providers, consultants, and trainers looking to turn their expertise into a steady selling system.
Expected outcomes
- Ability to market your service confidently and professionally.
- Increase sales without entering price wars.
- Attract clients who align better with your values.
- Complete clarity in messaging, pricing, and customer experience.
Course content
1Marketing Service Activities
20 lectures
- Nature of Services14:37
- The Golden Service Triangle13:12
- Service Map15:55
- Emotional Value10:55
- Service Packaging9:58
- Defining the Audience in Services22:57
- Crafting the Message28:51
- Service Promise24:10
- The Team is the Guardian of the Promise11:55
- Customer Experience Engineering13:57
- Designing Customer Experience and Positive Impact Moments18:15
- Content Strategy for Services19:14
- Service Booking Path18:26
- Pre-Sales Diagnosis17:12
- Call Script for the Service Sector15:32
- Handling Objections in Services Emotionally and Practically10:15
- Professional Service Delivery16:16
- Post-Sales18:11
- Performance Indicators for the Service Sector18:46
- 90-Day Plan for Course Implementation9:09
2Attachments
1 attachments
- Download the Workbook
Instructor
Ahmed Ibrahim
4,000 students
