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Service Marketing

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Your progress reflects only what you've actually watched

Nature of Services

Previous lesson

Notes

Write notes as you watch, pinned to the exact moment in the video, and revisit them anytime.

What you unlock

  • Write notes tied to a specific video moment
  • Save bookmarks and jump back to any point fast
  • Track your progress and resume where you left off
Available with a Premium subscription, or by buying the full course

Bookmarks

Mark the important moments in the video with one tap and jump straight back to them.

What you unlock

  • Write notes tied to a specific video moment
  • Save bookmarks and jump back to any point fast
  • Track your progress and resume where you left off
Available with a Premium subscription, or by buying the full course

Zico — your learning guide

Summarizes the lesson, re-explains any point, answers your questions, and quizzes you after each lesson.

What you unlock

  • Keeps you up to date with the latest developments in the course's field
  • Summarizes the lesson and explains it more simply
  • Answers your questions about the lesson anytime
  • Gives you a short quiz after each lesson
Available with a Premium subscription, or by buying the full course

Community

Discuss with your coursemates, ask questions, and share what you know inside every lesson.

What you unlock

  • Ask and discuss the lesson with other trainees
  • Share your notes and see what others wrote
  • Debate tricky points pinned to the video moment
Available with a Premium subscription, or by buying the full course
Your course progress0%
0 of 21 lessons
  • Nature of Services14:37
  • The Golden Service Triangle13:12
  • Service Map15:55
  • Emotional Value10:55
  • Service Packaging9:58
  • Defining the Audience in Services22:57
  • Crafting the Message28:51
  • Service Promise24:10
  • The Team is the Guardian of the Promise11:55
  • Customer Experience Engineering13:57
  • Designing Customer Experience and Positive Impact Moments18:15
  • Content Strategy for Services19:14
  • Service Booking Path18:26
  • Pre-Sales Diagnosis17:12
  • Call Script for the Service Sector15:32
  • Handling Objections in Services Emotionally and Practically10:15
  • Professional Service Delivery16:16
  • Post-Sales18:11
  • Performance Indicators for the Service Sector18:46
  • 90-Day Plan for Course Implementation9:09