Modern Marketing Strategies

Guerilla Marketing and Blue Ocean Strategy

4.3(55)3h 39m13 lectures2 sections

What you'll learn

  • Understand the blue and red ocean concepts
  • Learn modern market strategies
  • Master different customer psychology strategies
  • Apply competition-free crossing strategies
  • Analyze effective marketing strategies
  • Manage guerrilla marketing strategies

About this course

The Modern Marketing Strategies course covers a wide array of strategies, including 'Blue Ocean', 'Red Ocean', 'Guerilla Marketing', and 'Purple Cow'. These modern strategies focus on innovation, discovering new markets, improving existing products, and achieving excellence with unique customer experiences. Together, we will explore unconventional marketing methods by learning how to implement these strategies for remarkable success in modern marketing.

Expected outcomes

  • Prepare and implement effective multi-dimensional marketing strategies.
  • Analyze markets using innovative tools like Blue Ocean and Red Ocean.
  • Design strategies targeting different customer psychologies.
  • Achieve a competitive edge by applying non-competitive crossing strategies.

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    Course content

    1

    Modern Marketing Strategies (Multidimensional Strategies)

    12 lectures
    1. Introduction to Multi-Dimensional Marketing Strategies12:00
    2. Concept of Red Ocean and Blue Ocean24:13
    3. Comparison between Red Ocean and Blue Ocean Strategy17:05
    4. Crafting Blue Ocean Strategy26:47
    5. Market Boundary Reconstruction Paths (Part One)18:30
    6. Market Boundary Reconstruction Paths (Part Two)18:30
    7. Purple Cow Strategy (Part One)16:23
    8. Purple Cow Strategy (Part Two)22:29
    9. Concept of Gorilla Marketing16:53
    10. Purple Cow Strategy (Part One)16:29
    11. Purple Cow Strategy (Part Two)17:27
    12. How to Implement Gorilla Marketing13:02
    2

    Add-ons

    1 attachments
    1. Download the Workbook

    Instructor

    Dr. Mohamed Al-Tihami

    Dr. Mohamed Al-Tihami

    An instructor and consultant in management and marketing, providing sales consulting for various Arab companies.
    3,559 students13 courses