Traditional Marketing Basics
Learn Marketing from Scratch in All Its Stages
What you'll learn
- Analyze the market and carry out marketing research
- Understand marketing strategies
- Develop and manage products and services
- Manage distribution and supply chains
- Understand digital marketing
- Manage customer relationships
- Understand international marketing
- Measure performance with KPIs
- Prepare a complete marketing plan
About this course
This course explains marketing basics from zero: how to understand the market and the customer and build a complete marketing plan, with common concepts such as marketing, CRM, and KPIs. You start with an introduction, then market analysis and marketing research in two parts, marketing strategy, and managing and developing products and services through the product development cycle. Next you learn distribution management and supply chains, digital marketing, customer relationship management (CRM), international marketing, and then performance indicators (KPIs), and you finish with the marketing plan and a downloadable workbook. The course suits beginners in marketing, business owners, and anyone who works in sales or wants to enter the marketing field. No previous experience is needed, because the course starts with the basic concepts and then builds gradually. By the end, you will be able to analyze the market, understand traditional and digital marketing strategies, measure performance, and prepare a marketing plan for your product or business.
Expected outcomes
- Ability to analyze the market and identify marketing opportunities.
- Develop products that meet customer needs and market demands.
- Implement effective marketing strategies locally and internationally.
- Manage customer relationships and achieve customer satisfaction professionally.
- Create a comprehensive marketing plan with performance tracking and improvement.
Learner reviews
- ★★★★★Ghasan S.·منذ 3 شهرشاهد 100٪
الدورة رائعة وخاصة لمن يريد تعلم التسويق من البدايات وبخطوات واضحة ومبسطة .
تم عرض كل التقييمات (1)
Course content
1Traditional Marketing Basics
12 lectures
- IntroductionIntroduces marketing fundamentals: defining marketing and its role in growing business and attracting and retaining customers, its history and evolution with media and technology, and tools such as advertising, personal selling, sponsorship, and offers.15:22
- Marketing Analysis & Research (Part 1)Explains market analysis and marketing research: defining the target market from the company's activity, collecting and analyzing data, monitoring competitors, and segmenting customers into groups with similar traits.13:23
- Marketing Analysis & Research (Part 2)Continues market analysis by splitting customers into businesses and consumers, how a need becomes demand and a purchase decision, crafting a clear message that highlights product benefits, and the difference between marketing products and services.11:40
- Marketing StrategyExplains marketing strategies and tools: personal marketing and relationships, public relations and influencers, and advertising campaigns across TV, radio, and the internet, stressing a clear campaign goal.17:38
- Developing Product CycleExplains product management and the product life cycle from introduction to decline, how to keep a product in the market, and pricing factors and strategies such as competitive pricing and price adjustment.15:11
- Distribution & SCMExplains distribution management, supply chains, storage, and logistics, their effect on marketing, and how to manage relationships with suppliers and key partners to achieve customer satisfaction and market efficiency.16:37
- Marketing StrategyExplains marketing strategies and tools: campaign goals, in-kind gifts, direct marketing, exhibitions and sponsorship, personal marketing, public relations, and advertising, stressing a single consistent campaign goal.16:37
- Digital MarketingExplains digital marketing and how it builds customer relationships: email marketing and how to write it, the website, social media, securing online purchases, and choosing channels based on the audience and budget.19:49
- CRMExplains customer relationship management (CRM): collecting and analyzing customer data to understand behavior, loyalty programs, coupons and offers, and the importance of good listening and honesty to retain customers.12:13
- International MarketingExplains international marketing and its challenges: its levels, differences in language, culture and values, legal requirements and company setup, and the need for market research and adapting product, packaging, and advertising to new markets.11:15
- KPIsExplains key performance indicators (KPIs) for measuring marketing success: brand awareness, conversion, sales, customer satisfaction, analysis techniques like web analytics, and making campaign decisions based on results.14:43
- Marketing PlanExplains the marketing plan and its contents, SWOT analysis of strengths, weaknesses, opportunities and threats, writing goals, a plan to address threats, and a budget, and reviewing and adjusting the plan regularly based on results.10:56
2Add-ons
1 attachments
- Download the Workbook
Instructor
Eng. Mohamed Abdulrahman
