Discount and Promotion Strategies

Learn About Promotion and Discount Ideas

Content & Email Marketing4.9(79)2h 35m16 lectures4 sections

What you'll learn

  • Create a Popup Form offer and place it on the site
  • Create discount coupons with specific rules
  • Create bulk coupons
  • Prepare Google Sheets to record data
  • Connect tools using Zapier
  • Use WebHooks to send purchase data
  • Send the coupon code email to the customer automatically
  • Activate offers based on purchase value
  • Use the floating banner and the countdown timer

About this course

This course teaches discount and promotion strategies and how to apply them on your website and social media pages, using tools such as POWR, Google Sheets, Zapier and Convertkit. It starts with the introduction, signing up on POWR, creating a Popup Form for your offer and placing its code on your site. Then you learn how to create discount coupons with specific rules and bulk coupons. Next you prepare Google Sheets, sign up on Zapier and Convertkit, use WebHooks to send purchase data, extract the email from the data, and automatically send the customer an email with the coupon code. After that you activate an offer based on purchase value, add a floating promotional banner with a countdown timer, discover Gamification offers, and split discounts into tiers by audience. It suits online store owners, marketers and website managers, and no previous coding experience is needed. By the end, you will be able to set up offers and discount coupons and connect them to your site and to customer messages automatically.

Expected outcomes

  • Increase sales through effective offer and discount strategies.
  • Achieve greater customer engagement using innovative tools.
  • Design customized discount coupons that align with marketing goals.
  • Implement advanced processes using Zapier to enhance performance.
  • Segment discounts based on audience segments strategically.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
4.9
★★★★★
79 reviews
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  • ★★★★★Mliani a.·منذ 3 شهرشاهد 100٪

    ماشاء الله

  • ★★★★★أحمد م.·منذ 5 شهرشاهد 56٪

    كوووورس رائع وفرق معايا جدا

تم عرض كل التقييمات (2)

Course content

1

Strategies for Offers and Discounts

4 lectures
  1. IntroductionIntroduces offer and discount strategies for speeding up sales: the three pillars of targeting, budget and audience size, reach versus conversion ads, the types of offers from discounts to gamification, and the tools used.15:02
  2. Register on POWRIntroduces the POWR site and its sales-boosting apps such as popups, countdown timers and coupon codes, compares its free and paid pricing plans, and walks through signing up.4:44
  3. Create Popup FormExplains creating a Popup Form in POWR: choosing a template, adding elements like text, countdown and coupon, adjusting design with background, border and shadow, setting when it appears, then publishing and copying the embed code.17:39
  4. Embed Form Code on SiteExplains adding the popup code to a WordPress site: putting it in the header so it shows on every page, or only on a specific page using the Header and Footer Scripts plugin, then testing it as a new visitor.6:05
2

Discount Coupons

2 lectures
  1. Creating coupons based on a set of criteriaExplains creating a working discount coupon in WooCommerce: percentage and expiry date, excluding sale items, limiting by categories or specific emails, usage limits, and fixed discounts per cart or product.11:27
  2. Creating bundled couponsExplains generating bulk coupons in WooCommerce with the Coupon Generator plugin: a full discount capped by product value, single-use coupons, an expiry date, creating many at once and exporting them to a text file.7:14
3

Using Zapier to Connect the Site with Various Programs and Tools

7 lectures
  1. Setting up and Preparing Google SheetsSets up Google Sheets for a buy-one-get-one-free strategy: storing coupons online so Zapier can reach them, writing a formula that places the word this beside email cells, and making WooCommerce require registration before purchase.13:55
  2. Registering in Zapier and ConvertkitCovers signing up for Zapier and ConvertKit to email coupons: comparing pricing plans and free trials, picking a suitable plan, creating both accounts and answering the onboarding questions.8:40
  3. Using WebHooks to send purchase data to ZapierExplains starting to connect WooCommerce to Zapier with a webhook instead of the paid plugin: creating a new Zap, making a purchase the trigger, and putting the webhook URL into WooCommerce to receive order data.10:13
  4. Extracting email from WebHook dataExplains extracting the buyer's email from the unstructured order data coming from the webhook, using the Formatter by Zapier step and the Extract Email Address option, for use in later steps.4:32
  5. Using Google Sheets Events from within ZapierExplains connecting Zapier to Google Sheets: using a Lookup Spreadsheet Row step to find the row containing the word this, then an Update Spreadsheet Row step to write the buyer's email and reserve the adjacent coupon.7:23
  6. Sending email to the client with the coupon codeExplains emailing the coupon to the customer from Zapier: setting the recipient, subject and body with the coupon code pulled from the sheet, testing the send, publishing the Zap, and the issue that free-coupon orders could keep generating new coupons.6:21
  7. Activating the offer based on purchase valueExplains making the Zap continue only when the product price exceeds a set amount: extracting the price from webhook data with Text Formatter steps, converting it to a number, then adding a Filter condition checking it is greater than the required value.11:40
4

Various Tools for Offers and Discounts

3 lectures
  1. Floating Ad Banner with CountdownExplains building a floating announcement bar with a countdown timer using Elfsite: signing up, setting the timer per visitor, the bar's position, message, link and look, then placing the code on the site, with free plan limits.10:07
  2. Gamifications OffersExplains gamification offers such as a wheel of fortune that gives users a random discount, and setting it up on a dedicated site: colors, logo, email fields, each coupon's win chance and display time, play limits, then adding the code.12:49
  3. Segment Discounts and Offers by AudienceExplains using Popsmart to show different discounts to audience segments: building a wheel of fortune and editing its content and look, targeting new visitors or by browser language, country and city, then taking the code.7:39

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
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This course is part of the diploma

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