Discount and Promotion Strategies

Learn About Promotion and Discount Ideas

4.9(77)2h 35m16 lectures4 sections

What you'll learn

  • Learn to create offers innovatively
  • Master designing discount coupons
  • Understand using Zapier to connect tools
  • Explore activating offers for buyers
  • Use Gamification tools for engagement
  • Build real value for offers and discounts

About this course

There are many different strategies for creating offers and discounts in various forms and methods. In this course, we will explore this in detail using a wide range of programs and tools, linking them with websites and social media pages through the Zapier application. Zapier is a fantastic tool for integrating different applications, allowing users to create automatic connections between various offer and discount applications. This significantly boosts sales. For example, Zapier can connect offer and discount applications to content management systems, providing customers with special discount coupons upon registration or purchase, and sending automatic notifications on social media accounts regarding new offers and discounts.

Expected outcomes

  • Increase sales through effective offer and discount strategies.
  • Achieve greater customer engagement using innovative tools.
  • Design customized discount coupons that align with marketing goals.
  • Implement advanced processes using Zapier to enhance performance.
  • Segment discounts based on audience segments strategically.

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    Course content

    1

    Strategies for Offers and Discounts

    4 lectures
    1. Introduction15:02
    2. Register on POWR4:44
    3. Create Popup Form17:39
    4. Embed Form Code on Site6:05
    2

    Discount Coupons

    2 lectures
    1. Creating coupons based on a set of criteria11:27
    2. Creating bundled coupons7:14
    3

    Using Zapier to Connect the Site with Various Programs and Tools

    7 lectures
    1. Setting up and Preparing Google Sheets13:55
    2. Registering in Zapier and Convertkit8:40
    3. Using WebHooks to send purchase data to Zapier10:13
    4. Extracting email from WebHook data4:32
    5. Using Google Sheets Events from within Zapier7:23
    6. Sending email to the client with the coupon code6:21
    7. Activating the offer based on purchase value11:40
    4

    Various Tools for Offers and Discounts

    3 lectures
    1. Floating Ad Banner with Countdown10:07
    2. Gamifications Offers12:49
    3. Segment Discounts and Offers by Audience7:39

    Instructor

    Ahmed Hassan Khamis

    Ahmed Hassan Khamis

    He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
    102.5K students39 courses