Instructor Tools and Marketing Skills
Instructor Tools and Course Marketing Skills
What you'll learn
- Create a Zoom account and schedule live lectures
- Manage the waiting room and the participants list
- Create polls, quizzes and breakout rooms
- Share your screen and use interactive whiteboards
- Set up an appointment booking system using Calendly
- Connect the booking system to payment gateways and Zoom
- Create events, reschedule and track bookings
- Appear in YouTube search results and promote lectures
- Use paid ads to bring visitors to the platform
About this course
This course teaches instructor tools and ideas for marketing educational courses, for anyone who wants to deliver lessons online in an organized way. It starts with Zoom, where you learn to create the account, set up the profile, schedule live lectures, create a waiting room, manage the participants list and the lecture window, create polls and quizzes, share your screen and use remote control, breakout rooms and interactive whiteboards. Next you move on to appointment booking systems using Calendly, where you set up the account, connect it to payment gateways and Zoom, create availability schedules and events, reschedule and cancel sessions, track bookings, create routing forms and add the booking page to the educational platform. In the marketing part you learn to be found on YouTube with YouTube SEO and promote lectures there, and to use paid ads to bring visitors to the platform. It suits instructors and trainers, whether you are a beginner or experienced. Afterwards, you will be able to run a live lecture, a booking system and the marketing of your courses.
Expected outcomes
- Prepare and organize live lectures professionally.
- Facilitate appointment booking and communication with students.
- Enhance digital presence and increase awareness of educational courses.
- Utilize digital marketing tools to boost course sales.
- Manage lectures and students easily using advanced tools.
Learner reviews
These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
4.9
★★★★★
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- ★★★★★أحمد م.·منذ 5 شهرشاهد 100٪
كووووووورس رااااائع
- ★★★★★Samah a.·منذ 5 شهرشاهد 52٪
جميللللل جدا رائع انصح جميع به
- ★★★★★Zakaria L.·منذ 5 شهرشاهد 100٪
تم عرض كل التقييمات (3)
Course content
1Using Zoom for Live Lectures
10 lectures
- Creating an Account on Zoom and Setting Up the ProfileExplains creating a Zoom account for live sessions with students, setting up the profile, time zone and date and time format, and comparing the Free, Pro and Business plans and their limits.8:48
- Creating and Scheduling Live LecturesExplains creating and scheduling Zoom Meetings: how they differ from Webinars, recurring sessions, passcode, waiting room, join and recording options, then saving the link and credentials to share with students.8:30
- Using Zoom as a PresenterExplains how the lecturer uses Zoom: downloading and installing the app, starting a scheduled meeting from the upcoming list, using mute, video and participants controls, and sharing the screen with a dual-monitor setup.7:35
- Waiting RoomExplains creating a Waiting Room in Zoom: starting the meeting, students joining with the meeting ID and passcode, customizing the room's logo, description or video, and admitting, removing or admitting all students.7:05
- Participant WindowExplains handling the Participants window in Zoom from the host screen: inviting students, muting everyone, controlling microphones, the waiting room and profile pictures, and detaching the panel.5:31
- Meting WindowExplains the Zoom meeting window: the option buttons and how they hide or show with window size, participant views such as Gallery and Immersive View, and the meeting information and link.3:08
- Pools & QuizzesExplains Zoom tools during a meeting: creating polls and quizzes and showing the results to students, using public and private chat, and detaching the chat and participants windows.4:05
- Share Screen & Remote ControlExplains screen sharing in Zoom and its tools: sharing a window or screen, using the whiteboard, drawing and annotation, remote control of a student's computer, and disabling or clearing students' drawings.7:37
- Breakdown RoomsExplains recording a meeting and creating Breakout Rooms in Zoom: splitting students into rooms automatically, manually or by their own choice, moving them between rooms, broadcasting a message, and closing the rooms.3:22
- White BoardsExplains more interaction tools in Zoom: reactions, raising a hand and the order of those who raised theirs, and using Whiteboards to prepare boards in advance, share them with students and auto-save them.2:57
2Using Calendly to Organize Lectures Automatically and Link to Learning Platforms
10 lectures
- Appointment SystemsExplains building an appointment booking system for consultations and one-to-one sessions using an external service like Calendly linked to the platform and Zoom, creating the account and setting time zone, hours and available days.4:50
- Account SettingsExplains Calendly Account Settings: profile, logo and page link, verifying a phone number for workflows, the difference between individual and team use, and the browser extension.8:41
- IntegrationsExplains linking Calendly to Zoom so booking meetings are created automatically, and connecting payment gateways such as PayPal and Stripe to collect student booking fees, from the Integrations section.7:36
- AvelabilityExplains building availability schedules in Calendly: setting working hours, editing and copying days, adding date overrides, and creating separate schedules for each instructor.5:15
- Create EventsExplains creating a new booking event in Calendly: one-to-one or group type, duration and booking window, buffers between meetings, the booking page and link, and a student booking linked to a Zoom meeting.14:33
- Additional OptionalExplains the extra options of a Calendly event: invitee questions and making them required, customizing confirmation messages with variables, text reminders, the cancellation policy, and collecting payment through PayPal.12:36
- Reschedule & CancelationExplains managing bookings in Calendly: viewing upcoming and past events, rescheduling or canceling a meeting, exporting events to Excel, and creating a one-off meeting and what the pending status means.5:01
- WorkflowsExplains Workflows in Calendly: automatic chains of emails and messages before and after an event, setting when they run, who receives them and their content, and linking a workflow to specific events.6:21
- Add a Page to the Learning Platform Including the Booking SystemExplains adding a Calendly booking page inside the learning platform: copying the embed code from Calendly into a new page, choosing a button or pop-up widget style, and adding the page link to the site menu.7:10
- Routing FormsExplains Routing Forms in Calendly: building a question form and routing the student by their answers to a specific consultation event or a message, then previewing, publishing and embedding the form in a platform page.5:26
3Tools and Skills for Marketing Educational Courses
3 lectures
- YouTube SEOExplains a YouTube strategy of publishing organized free content from the course that leads viewers to buy, and the importance of keywords in the first two lines of the description with a link to the full course.7:25
- Promote Lectures on YouTubeExplains promoting a lecture video on YouTube with a Google Ads campaign: choosing the goal, headline, countries, age range and interests, then setting budget and duration and reviewing the ad.3:39
- Paid Ads to Attract Visitors to the Learning PlatformExplains a paid ads strategy for driving traffic to the platform using a Facebook ad: sending clicks to the course page, enabling dynamic creative, broad targeting, testing several images and videos, and relying on the pixel.13:40
Instructor
Ahmed Hassan Khamis
454.2K views42 courses
This course is part of the diploma
