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Fundamentals of Advertising on Social Platforms

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Creating a Personal Account and Using Snapchat

Notes

Write notes as you watch, pinned to the exact moment in the video, and revisit them anytime.

What you unlock

  • Write notes tied to a specific video moment
  • Save bookmarks and jump back to any point fast
  • Track your progress and resume where you left off
Available with a Premium subscription, or by buying the full course

Bookmarks

Mark the important moments in the video with one tap and jump straight back to them.

What you unlock

  • Write notes tied to a specific video moment
  • Save bookmarks and jump back to any point fast
  • Track your progress and resume where you left off
Available with a Premium subscription, or by buying the full course

Zico — your learning guide

Summarizes the lesson, re-explains any point, answers your questions, and quizzes you after each lesson.

What you unlock

  • Keeps you up to date with the latest developments in the course's field
  • Summarizes the lesson and explains it more simply
  • Answers your questions about the lesson anytime
  • Gives you a short quiz after each lesson
Available with a Premium subscription, or by buying the full course

Community

Discuss with your coursemates, ask questions, and share what you know inside every lesson.

What you unlock

  • Ask and discuss the lesson with other trainees
  • Share your notes and see what others wrote
  • Debate tricky points pinned to the video moment
Available with a Premium subscription, or by buying the full course
Your course progress0%
0 of 37 lessons
  • Introduction to Snapchat Ads10:18
  • Creating a Personal Account and Using Snapchat5:22
  • Creating Business and Ads Accounts6:40
  • Creating a Public Profile and Linking it to Business Account11:06
  • Adding Pixel Code and Adjusting Events9:16
  • Designing Single Image or Video Ads7:09
  • Designing Story Ads7:36
  • Designing Collection Ads3:51
  • Designing Filters Ads12:09
  • Designing AR Lenses Ads13:40
  • Campaigns9:47
  • Placement and Locations10:15
  • Audiences demographics and interests10:42
  • Publishing and review4:18
  • Manage Ads5:54
  • Catalog Sales Ads17:23
  • Saved/Custom and Lookalike audiences12:23