Product Pricing Strategies
Tools and Techniques for Optimal Pricing
What you'll learn
- Understand pricing concepts and goals
- Identify factors affecting pricing decisions
- Apply different pricing strategies
- Analyze product life cycles
- Manage pricing effectively
- Use tools for optimal price setting
About this course
In the competitive business world, pricing is more than just a number on a product label. It is a double-edged sword, capable of attracting customers or pushing them away. Effective pricing is an art and a science that combines understanding customers, analyzing the market, estimating costs, and setting clear objectives. In this course, we will dive deep into the world of pricing strategies and explore a wide range of tools and techniques that help you determine the optimal price for your products and services. We will start an exciting journey to learn the fundamentals of pricing, review the key theories and concepts governing this field, and then apply this knowledge in real-world scenarios. You will learn how to analyze the market, determine production costs, evaluate value propositions, and build effective pricing strategies. By the end of this course, you will be able to develop integrated pricing strategies that contribute to achieving your company's goals, increasing its profits, and enhancing its competitive position in the market.
Expected outcomes
- Develop effective pricing strategies that meet market needs.
- Analyze factors influencing pricing and make informed decisions.
- Achieve a balance between product costs and their value to customers.
- Enhance the organization's competitiveness and increase profitability.
Course content
1Product and Service Pricing Strategies
14 lectures
- Course Introduction7:32
- Concept of Pricing14:15
- Pricing Objectives10:38
- Importance of Pricing14:55
- Factors Influencing Pricing Decisions (Part One)14:06
- Factors Influencing Pricing Decisions (Part Two)7:39
- Pricing Strategies (Part One)14:02
- Pricing Strategies (Part Two)11:34
- Pricing Methods (Part One)16:39
- Pricing Methods (Part Two)15:45
- Service Pricing15:37
- Pricing Steps19:28
- Product and Service Life Cycle26:51
- Product and Service Management Strategies15:42
2Add-ons
1 attachments
- Download the Workbook
Instructor
Dr. Mohamed Al-Tihami
