Business Administration
New Project Ideas and Management Skills
What you'll learn
- Understand business administration
- Recognize the traditional school of management
- Understand the human relations school and the trends school
- Understand strategic management
- Choose the best project
- Screen ideas and compare them
- Study a project and its feasibility
About this course
This business administration course explains the principles of management and shows you how to choose, study and run a new business idea. It is made of nine lectures. They start with an introduction to business administration, then cover the traditional school of management, the maturity stage and the human relations school, the trends school, management theory and strategic management. After that, the course moves to the practical side: what makes the best project, how to screen ideas, and how to study a project and its feasibility. A downloadable workbook is included. The course suits people with new ideas, management students, new managers and anyone who wants to start a private business and understand the basics of management. You need no previous experience, because the lectures begin with the first concepts and build up step by step. By the end, you will be able to recognize the different schools of management, screen and compare ideas, study a project before you start it, and understand the role of strategic management in the success of projects and organizations.
Expected outcomes
- Ability to understand and apply business management principles.
- Analyze projects and make effective strategic decisions.
- Identify management schools and apply them in the workplace.
- Conduct effective feasibility studies for various projects.
Learner reviews
- ★★★★★محمد س.·منذ 2 شهرشاهد 78٪
رائعة جدا وفائدتها كانك لاول مرة تسمعها
- ★★★★★Mohammed·منذ 5 شهرشاهد 100٪
تغطية ممتازة ومبسطة لأساسيات الإدارة والاستراتيجية. محتوى عملي ومباشر. يعطيكم الصحة
- ★★★★★Mostafa M.·منذ 5 شهرشاهد 50٪
شرح ممتاز ومفصل ويشمل جوانب كثيره
- ★★★★☆Mahmoud a.·منذ 3 شهرشاهد 100٪
جيدة الي حد ما
تم عرض كل التقييمات (4)
Course content
1Principles of Business Management
9 lectures
- Lecture 1: Introduction to Business ManagementDiscusses whether business administration is a science, an art or a talent, explains the classification of human knowledge and the scientific status of social disciplines, and why large projects require study while creative work needs talent.12:05
- Lecture 2: The Traditional School of ManagementDefines management and its functions of planning, organizing, staffing, directing and controlling, the technical, behavioral and conceptual skills at each management level, and the emergence of management science from Taylor to Henri Fayol.12:51
- Lecture 3: Maturity Stage and Human Relations SchoolExplains the classical school of management: Max Weber's bureaucratic theory and Taylor's engineering and statistical approach, then project life-cycle stages, management functions and the Z model.17:42
- Lecture 4: The Trends SchoolExplains the behavioral school and human relations versus the classical school, Theory X and Y, the difficulty of applying them in practice, choosing a management style by people and activity, and the 16-type personality indicator.15:04
- Lecture 5: TheoryPresents theories of the modern trends school: decision theory, contingency theory and systems theory, then Theory Z, built on comparing Japanese and American management.17:34
- Lecture 6: Strategic ManagementExplains strategic management, the military origin of the term and its link to leadership, types of strategies, then reengineering as rebuilding processes, and knowledge management from organizing it to distributing it across departments.18:56
- Lecture 7: What is the Best Project?Explains how to choose the best project idea based on experience and passion, the market and capital in proportion to each other, and idea-generation methods including random simulation, rearrangement and reversal.16:54
- Lecture 8: Idea ExaminationExplains methods for screening and comparing project ideas: the category method using market attractiveness and internal position, weighted scoring, and the Kepner-Tregoe table of mandatory and desirable criteria.11:26
- Lecture 9: Project StudyDistinguishes types of projects and explains the difference between a feasibility study and a business plan, with their five elements: strategy, operations, human resources, market and financial study, then recaps the course.19:56
2Add-ons
1 attachments
- Download Work Book
Instructor
Dr. Tamer Al-Batrawi
This course is part of the diploma
