Performance Marketing
Pay for ads only when you achieve results
What you'll learn
- Understand performance marketing and its mechanics
- Learn about different ad types and their usage
- Master audience targeting techniques and performance analysis
- Write engaging ads that boost interaction
- Manage ad budgets wisely for maximum return
- Achieve effective results from advertising campaigns
About this course
This course aims to empower you to maximize your advertising budget by learning performance marketing techniques, where you only pay for the actual results achieved. You will gain the knowledge and skills needed to create effective marketing campaigns focused on accurately achieving your goals, whether it's increasing sales, attracting customers, or improving engagement with your brand. The course is designed to provide you with the tools to target the right audience, write compelling ads, and analyze results for continuous performance improvement. If you're looking for a thoughtful and guaranteed way to achieve real results without wasting resources, this course is your best choice.
Expected outcomes
- Master creating successful and targeted advertising campaigns.
- Understand mechanisms for improving conversion rates and increasing sales.
- Use performance analysis tools to develop marketing strategies.
- Retarget potential customers effectively.
- Build a comprehensive marketing plan that achieves your goals effectively.
Course content
1Performance Marketing
12 lectures
- What is Performance Marketing?11:40
- How Performance Marketing Works19:33
- Influential Ad Formats in Modern Marketing15:58
- Secrets of Successful Advertising Campaigns18:51
- How to Reach the Ideal Audience Using Advanced Strategies24:16
- Analytics Tools25:40
- Effective Techniques for Targeting the Right Audience at the Right Time19:31
- How to Write Attention-Grabbing and Persuasive Ad Copy?15:07
- Managing Advertising Budgets16:48
- Effective Retargeting Strategies12:03
- Conversion Rate Optimization (CRO)18:44
- Building a Comprehensive Marketing Plan12:36
Instructor
Eng. Mustafa Abul-Fadl
