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Marketing for Medical Clinics

Tools for Managing and Marketing Clinics

4.7(53)5h 8m19 lectures5 sections

What you'll learn

  • Understand clinic management as an investment
  • Learn human resources and patient experience
  • Master offline and online medical marketing
  • Analyze the market and build a competitive edge
  • Develop a growth and sustainability plan for the clinic
  • Apply marketing tools for clinic management
Marketing for Medical Clinics
$25.99
Start your journey now

About this course

This course aims to empower doctors to transform their clinics into successful investment projects through integrated management and marketing strategies. You will learn how to manage the clinic efficiently, enhance patient experience, and target the right audience with innovative and ethical marketing methods. The course is designed to provide you with the practical tools needed to achieve sustainable growth and a strong reputation in the medical market.

Expected outcomes

  • Manage the clinic efficiently using an integrated work system.
  • Enhance patient experience and build customer loyalty.
  • Innovative marketing strategies that enhance the clinic's reputation.
  • Analyze the market and develop long-term competitive plans.
  • Ensure sustainability of success through continuous development.

Instructor

Ahmed Ibrahim

Ahmed Ibrahim

Lecturer and consultant in management and marketing, with experience in marketing for over 5 Arab companies.
3,464 students12 courses
This course$25.99
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Subscription$19/moEvery course
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Course content

1

The Doctor as an Entrepreneur

4 lectures
  1. Course Introduction4:42
  2. Why is the medical clinic an investment project?13:49
  3. Why do some clinics fail despite doctors' competence?13:00
  4. The Three Roles Model for the Doctor (Doctor – Manager – Marketer)11:11
2

Medical Clinic Management

4 lectures
  1. Fundamentals of the Clinic's Administrative Structure19:26
  2. Human Resource Management within the Clinic20:14
  3. Patient Experience Management22:54
  4. Digital Transformation in Clinics14:17
3

Marketing for the Medical Clinic

8 lectures
  1. Introduction to Medical Marketing16:23
  2. The Medical Market in Egypt - Numbers and Analyses5:41
  3. Market Analysis and Medical Competition29:33
  4. The Marketing Strategy for the Medical Clinic15:10
  5. Competitive Advantage33:30
  6. Target Audience for the Clinic and Building the Mental Image17:13
  7. The Marketing Mix for the Medical Clinic21:10
  8. Promoting the Medical Clinic32:03
4

Sustainability and Growth of the Medical Clinic

2 lectures
  1. Continuous Development + Crisis Management + Practical Steps8:52
  2. Performance Measurement + Success Indicators + Medical Reputation Management9:47
5

Attachments

1 attachments
  1. Download the Workbook