Marketing for Medical Clinics
Tools for Managing and Marketing Clinics
5h 8m19 lectures5 sections
What you'll learn
- Understand clinic management as an investment
- Learn human resources and patient experience
- Master offline and online medical marketing
- Analyze the market and build a competitive edge
- Develop a growth and sustainability plan for the clinic
- Apply marketing tools for clinic management
About this course
This course aims to empower doctors to transform their clinics into successful investment projects through integrated management and marketing strategies. You will learn how to manage the clinic efficiently, enhance patient experience, and target the right audience with innovative and ethical marketing methods. The course is designed to provide you with the practical tools needed to achieve sustainable growth and a strong reputation in the medical market.
Expected outcomes
- Manage the clinic efficiently using an integrated work system.
- Enhance patient experience and build customer loyalty.
- Innovative marketing strategies that enhance the clinic's reputation.
- Analyze the market and develop long-term competitive plans.
- Ensure sustainability of success through continuous development.
Course content
1The Doctor as an Entrepreneur
4 lectures
- Course Introduction4:42
- Why is the medical clinic an investment project?13:49
- Why do some clinics fail despite doctors' competence?13:00
- The Three Roles Model for the Doctor (Doctor – Manager – Marketer)11:11
2Medical Clinic Management
4 lectures
- Fundamentals of the Clinic's Administrative Structure19:26
- Human Resource Management within the Clinic20:14
- Patient Experience Management22:54
- Digital Transformation in Clinics14:17
3Marketing for the Medical Clinic
8 lectures
- Introduction to Medical Marketing16:23
- The Medical Market in Egypt - Numbers and Analyses5:41
- Market Analysis and Medical Competition29:33
- The Marketing Strategy for the Medical Clinic15:10
- Competitive Advantage33:30
- Target Audience for the Clinic and Building the Mental Image17:13
- The Marketing Mix for the Medical Clinic21:10
- Promoting the Medical Clinic32:03
4Sustainability and Growth of the Medical Clinic
2 lectures
- Continuous Development + Crisis Management + Practical Steps8:52
- Performance Measurement + Success Indicators + Medical Reputation Management9:47
5Attachments
1 attachments
- Download the Workbook
Instructor
Ahmed Ibrahim
6,171 students11 courses
