Marketing Psychology
How to Address the Client's Subconscious?
3h 7m13 lectures1 sections
What you'll learn
- Understand the relationship between psychology and buying behavior
- Identify the impact of conscious and unconscious mind on decision-making
- Learn to formulate effective marketing strategies
- Influence customers through presentation and pricing
- Manage communication with the customer's subconscious
- Motivate customers to make effective decisions
About this course
This course is designed to teach you the psychological foundations that influence customer decisions and buying behavior. It covers the relationship between psychology and marketing, the role of the conscious and subconscious mind in decision-making, and how to formulate marketing strategies based on psychological understanding. Additionally, you will learn how to influence customers through presentation, pricing, and effective communication. By the end of the course, you will be able to design marketing campaigns that meet customers' psychological needs and increase success rates.
Expected outcomes
- Empower you to design marketing strategies based on psychological understanding.
- Analyze and improve customer experience for better purchasing decisions.
- Influence customers through improved presentation and pricing.
- Achieve marketing results that align with customers' psychological needs.
Course content
1Marketing Psychology
13 lectures
- Psychology and its Relation to Marketing23:24
- The Conscious and Unconscious Mind and Thinking Method16:28
- Thought Associations and Their Connection in the Client's Mind6:36
- Cognitive Ease and Ensuring Direction is Correct14:43
- Successful Marketing Appeals to the Unconscious Mind8:38
- The Psychological Impact of Product Shape11:03
- The Psychological Impact of Product Presentation12:57
- The Psychological Impact of Price15:07
- Correct Pricing According to Psychology20:08
- Communicating with the Subconscious Mind of the Client (Part One)12:07
- Communicating with the Subconscious Mind of the Client (Part Two)13:45
- Persuasion and Influencing the Client to Make a Decision (Part One)14:47
- Persuasion and Influencing the Client to Make a Decision (Part Two)17:23
Instructor
Ahmed Ibrahim
6,171 students11 courses
This course is part of the diploma
