International Marketing
Study and Analysis of Global Markets for Export Opportunities
3h 7m14 lectures4 sections
What you'll learn
- Understand international marketing basics
- Learn international marketing strategies
- Develop effective international plans
- Achieve effective marketing communication
- Analyze global markets
- Acquire new export opportunities
About this course
This course aims to introduce participants to the fundamentals of international marketing and global market analysis to identify new export opportunities. This is achieved through studying markets and competitors, analyzing data, and examining geographical, demographic, economic, social, technological, and environmental factors of different markets. Participants will then seek suitable customers in these markets and determine appropriate promotional and marketing methods, applying suitable strategies to achieve desired goals.
Expected outcomes
- Master skills in international market analysis.
- Develop international marketing strategies for target markets.
- Prepare and implement successful international marketing plans.
- Achieve effective communication with the targeted international audience.
Course content
1International Market Studies
4 lectures
- Introduction to International Marketing25:53
- Studying International Markets12:17
- Sources of Information Acquisition9:57
- Information to be Studied21:56
2International Marketing Strategies
3 lectures
- International Marketing Strategies (Part One)19:11
- International Marketing Strategies (Part Two)6:22
- Excellence Strategies in International Marketing10:21
3Preparation of International Marketing Plans
5 lectures
- Preparing International Marketing Plans16:12
- Elements of the International Marketing Plan13:33
- International Pricing7:09
- Promotion in International Markets6:18
- Executive Plan and Performance Measurement6:08
4Effective International Marketing Communication
2 lectures
- Effective International Marketing Communication14:16
- How to Achieve Effective International Marketing Communication17:28
Instructor
Ahmed Ibrahim
4,000 students
