Workshop on Advertising Script Writing
Writing Advertising Scripts and Engaging Content
What you'll learn
- Learn the most important copywriter skills and types
- Understand the AIDA model and its marketing importance
- Recognize the stages of the marketing model
- Understand the needs that convince a customer
- Understand the advertising work cycle
- Edit advertising text
- Generate an ad idea
- Write social media content
- Write an advertising script
About this course
This workshop shows you how to write an advertising script and create content that attracts an audience. It is a hands-on workshop for anyone who wants to enter the field of copywriting. You start with the most important copywriter skills and the types of copywriting, then the AIDA model, its marketing importance and its stages. Next you learn the ten needs for convincing a customer, covered in two parts, the advertising work cycle in two parts, and the methods of editing advertising text. Then you go through the stages of generating an ad idea, the secrets of writing social media content, the code to getting a job as a copywriter, and behind the scenes of making a script. At the end there are content writing samples you can download and practice with. The course suits marketers, project owners, content creators and anyone who enjoys advertising writing. No previous writing experience is needed. Each lesson is short and clear, and you can replay it whenever you want until you master the skill. By the end, you will be able to write a clear ad script that grabs attention, edit advertising text, and prepare content for social media platforms.
Expected outcomes
- Master writing engaging and effective advertisement scripts.
- Understand the stages of creating a successful advertisement idea.
- Analyze client needs and write texts that meet them.
- Use professional editing techniques for advertisement texts.
Learner reviews
- ★★★★★حيدر ح.·منذ 2 شهرشاهد 100٪
كورس ورشة أسرار كتابة اسكريبت الإعلان للمدرب أ/علاء صلاح الرفاعي كورس في غاية الروعة انصح بالاشتراك به لما فيه من شرح سلس واسرار كتابة الاعلان. لا تفوت الفرصة
- ★★★★★Said M.·منذ 3 شهرشاهد 100٪
اسلام عليكم ورحمة الله وبركاته بسم الله الرحمن الرحيم استفدت من ورشة اسرار كتابة السكريبة وفهمت قواعد كتابة اسكريبت بطريقة الاحترافية قبل كنت عشوائيا في كتابة اسكريبة وكلها كانت لتعطيني نائج لكن معا هده الورشة اصبحت محترف كتابة اسكريبت ,تحياتي ايزتي,
- ★★★★★Abid h.·منذ 5 شهرشاهد 100٪
دورة رائعة وثرية جدا شكرا
- ★★★☆☆Amal O.·منذ 3 شهرشاهد 50٪
- ★★★☆☆Salwa e.·منذ 4 شهرشاهد 100٪
Course content
1Workshop: Secrets of Writing Advertising Scripts
12 lectures
- Key Skills of a CopywriterDefines the copywriter as a writer of short advertising content, explains how this differs from a screenwriter, and covers core skills: writing ability, wide reading, imagination and the ability to envision campaigns.5:24
- Types of CopywritersExplains the three types of copywriter, in-house, agency and freelance, then compares the copywriter with the content writer and the screenwriter in terms of goals and skills.5:52
- Definition of AIDA Model and Its Marketing ImportanceIntroduces the AIDA marketing model and its four stages, attention, interest, desire and action, and details the attention stage and what strengthens it: ad length, placement, design and visuals.5:36
- Key Stages of the Marketing ModelExplains the interest, desire and action stages of the AIDA model and how an ad writer strengthens them through relative benefit, tying ads to occasions, highlighting advantages and resolving the customer's hesitation with offers.5:21
- The 10 Needs to Convince the Client (Part One)Explains the first of the psychological needs advertising relies on: the need for food and drink, love of saving and the desire to win, and the tendency to imitate, including copying celebrities and its risks.7:17
- The 10 Needs to Convince the Client (Part Two)Continues the psychological needs used in advertising, including the desire to own things, social image and appearance, health and beauty, fear appeals, child care, and attracting others' admiration.6:52
- The Advertising Workflow (Part One)Explains the ad production cycle from idea to broadcast, its motion graphics and live-action types, the motion graphics stages, the importance of the brief and competitor research, and the art director's role.6:03
- The Advertising Workflow (Part Two)Continues the ad production cycle with the team roles, from concept artist and copywriter to illustrator, colorist, animator and voice-over, then the traditional, creative and story-based motion graphics styles.5:45
- Techniques for Editing Advertising TextExplains advertising copy writing styles and what determines the choice, covering news, dialogue, drama, testimonial, demonstrative, reminder and humorous styles, with conditions for each one's success.8:56
- Stages of Generating Advertising Ideas and Secrets of Writing Social Media ContentExplains the stages of generating an ad idea, from gathering and digesting information to incubation and the idea's emergence and capture, how to accept criticism and refine the idea, and basics of building a content piece and knowing the audience.6:09
- The Code to Getting Work as a CopywriterExplains writing content that speaks in the brand's voice rather than the writer's own, setting the goal, format and publishing platform, then steps to land copywriting work through learning, reading and consulting experienced people.6:16
- Behind the Scenes of ScriptwritingExplains the stages of writing an ad script: the brief, visual research, the short brief, choosing the approach, the draft, presenting it to the client and the final version, plus the French-school script format.6:34
2Attachments
1 attachments
- Content Writing Templates
Instructor
Alaa Salah Al-Rifai
This course is part of the diploma
