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Workshop on Advertising Script Writing

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Key Skills of a Copywriter

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Mark the important moments in the video with one tap and jump straight back to them.

What you unlock

  • Write notes tied to a specific video moment
  • Save bookmarks and jump back to any point fast
  • Track your progress and resume where you left off
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Zico — your learning guide

Summarizes the lesson, re-explains any point, answers your questions, and quizzes you after each lesson.

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  • Summarizes the lesson and explains it more simply
  • Answers your questions about the lesson anytime
  • Gives you a short quiz after each lesson
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Discuss with your coursemates, ask questions, and share what you know inside every lesson.

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  • Ask and discuss the lesson with other trainees
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Your course progress0%
0 of 13 lessons
  • Key Skills of a Copywriter5:24
  • Types of Copywriters5:52
  • Definition of AIDA Model and Its Marketing Importance5:36
  • Key Stages of the Marketing Model5:21
  • The 10 Needs to Convince the Client (Part One)7:17
  • The 10 Needs to Convince the Client (Part Two)6:52
  • The Advertising Workflow (Part One)6:03
  • The Advertising Workflow (Part Two)5:45
  • Techniques for Editing Advertising Text8:56
  • Stages of Generating Advertising Ideas and Secrets of Writing Social Media Content6:09
  • The Code to Getting Work as a Copywriter6:16
  • Behind the Scenes of Scriptwriting6:34