Branding
Create a Distinct Brand Identity
3h 18m22 lectures6 sections
What you'll learn
- Understand branding and its importance
- Learn branding laws and strategies
- Build brand elements like vision and values
- Create a cohesive identity reflecting personality
- Master designing a distinctive brand identity
- Use effective branding strategies
About this course
This course aims to introduce you to the fundamentals and arts of branding and how to build a strong identity for your brand. You will learn about branding laws and strategies, and how to define brand elements such as vision, mission, values, and mental image. By the end of the course, you will be able to develop a comprehensive and effective brand.
Expected outcomes
- Create a strong and distinctive brand.
- Learn how to apply branding laws and strategies.
- Build a visual and auditory identity that expresses the brand.
- Develop a positive and strong mental image for the brand.
Course content
1Branding
4 lectures
- Introduction to Course Content2:54
- Case Study of Coca-Cola12:55
- Defining Branding11:11
- When to Abandon Branding3:45
2Branding Law
3 lectures
- Branding Laws (Part One)11:46
- Branding Laws (Part Two)9:40
- Branding Laws (Part Three)15:07
3Branding Strategy
3 lectures
- Importance of Branding Strategies11:52
- Perception16:46
- Building the Brand5:58
4Brand Items
5 lectures
- Purpose (Part One)19:49
- Purpose (Part Two)7:58
- Case Study Analysis of Apple20:10
- Mission, Vision and Values8:08
- Positioning6:19
5Brand Identity
6 lectures
- Brand Name7:52
- Brand Logo8:36
- Brand Voice3:48
- Brand Storytelling4:43
- Brand Heritage3:18
- Tag Line6:04
6Attachments
1 attachments
- Download Attachments
Instructor
Dr. Mohamed Shaaban
5,763 students10 courses
