Visual Identity Design

Unique Visual Identity on Social Media

Graphic Design 4.4(67)1h 54m20 lectures2 sections

What you'll learn

Understand the Client Brief
Research and analyze the target audience
Create stylescapes and the identity mental map
Choose fonts and build the typographic scale
Choose colors and use color tools
Make Mockups
Apply the creation of a complete visual identity
Prepare Brand Guidelines

About this course

This course teaches visual identity design for companies and brands on social media. It starts with an introduction, then the Client Brief in two parts, Research, Audience analysis, Stylescapes and the Mental Map. After that you learn Typography and the Typographic Scale, Colors in two parts, and Color Tools. The course then shows a Brand Identity Example, how to make Mockups, and document websites, and it applies the creation of a complete visual identity in three parts, ending with Brand Guidelines, with the materials and tools used available to download. The course suits designers, anyone who wants to work in identity design, and project owners who want a distinctive identity for their brand. By the end, you will be able to build a complete visual identity from the client brief all the way to the brand guidelines, and choose the right colors and fonts for the brand. The course explains each stage through hands-on practice, so you understand how the elements of an identity connect together.

Expected outcomes

Create a comprehensive and distinctive visual identity for companies.
Analyze the target audience and select appropriate visual elements.
Design clear guidelines for applying the visual identity.
Practical application on real projects to create a visual identity.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.

4.4

★★★★☆

67 reviews

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★★★★★Said M.·منذ 2 شهرشاهد 100٪
اسلام عليكم ورحمة الله وبركاته بسم الله الرحمن الرحيم من اهم المهن والههمة التي اعانتي علي تطوير مساري المهني واكتملت عندي ارؤية وجعلتني محترف هوية بصرية التي اضفتها ال ي مسارب العملي وافادتني فتطوير مشاريع الاخارين وانصح كل من يريد ان يطور من عمله ان ياخد هده الذورة تحاتي

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Course content

Visual Brand Identity on Social Media

19 lectures

Course IntroductionDefines the difference between a brand and brand identity: the brand is the gut feeling toward a product or service, identity is the set of elements forming its image, and the course does not cover making the logo itself.4:31
Client Brief Document (Part One)Explains the Client Brief and its role in defining project goals and client expectations, and how the designer asks questions when the client doesn't know what they want, so the identity isn't built on choices that don't suit them.2:51
Client Brief Document (Part Two)Covers the questions to ask a client to understand their vision for the brand, especially in a Rebranding and the reasons for change, with the example of Twitter becoming X and what its logo means.4:47
ResearchExplains the Research stage before design: trying competitors' products yourself and noticing material, packaging, colors, strengths and weaknesses to find an opportunity for the identity.2:18
AudienceExplains the importance of defining the target audience, and that the identity must suit the brand's audience rather than the designer's or client's taste, with an example of testing a children's toy design on a child.2:20
Styles CapesExplains Style scapes, boards of visual styles shown to the client to choose their preferred direction, with a reminder to credit the source, and showing two contrasting styles to understand their taste.2:13
Mental MapExplains the Word Mapping mind map as an optional brainstorming step, writing down the words the audience should associate with the brand, with examples such as Coca-Cola and Google.2:57
TypographyExplains choosing a typographic system for brand identity and its types: Serif, Sans Serif, Slab Serif, script and decorative fonts, and the personality each one conveys for a brand.5:50
Typographic ScaleExplains the Typographic Scale, ordering text by importance in three levels, primary heading, secondary heading and body, through size and weight differences, with a Montserrat example.2:49
Colors (Part 1)Explains color psychology and how color shapes brand perception, covering the meanings of red, orange, yellow and pink, with examples from brands like Coca-Cola, YouTube and IKEA.6:46
Colors (Part 2)Continues color meanings: green, blue, purple, white and black, and clarifies that color psychology is not a fixed rule, since taste, culture and experience influence the client's choice.4:42
Color ToolsPresents tools for choosing brand colors, including Adobe Color with its color wheel and a tool that suggests palettes with packaging mockups, locking the logo color while the background changes until one fits.7:28
Brand Identity ExamplePresents an example of a full brand identity for a real estate company: logo, colors, logo concept, Logo Grid, fonts and business card, and how to arrange them in a Presentation.5:40
MockupsExplains using Mockups to show the identity on stationery, cards, an ID card and a T-shirt, by downloading ready templates from dedicated sites, adjusting colors to match the identity and placing them in the presentation.4:24
Brief WebsitesIntroduces websites and accounts that post a new Brief every week for practicing identity design, and how to learn from other designers' work published under each Brief's hashtag.1:36
Practical Application of Creating a Complete Brand Identity (Part 1)A practical exercise on a Brief for an early education awareness campaign in Oman, starting with identity colors inspired by the Omani environment and a logo built around the idea of an eye.20:23
Practical Application of Creating a Complete Brand Identity (Part 2)Continues the practical project by designing a banner and presentation visuals after the logo, preparing identity designs and the color palette for the presentation, while noting the designer's freedom in how to present.13:52
Practical Application of Creating a Complete Brand Identity (Part 3)Finishes the identity by showing the fonts used, recoloring the card, logo and mockups, then assembling everything into a presentation and publishing it on a showcase platform.12:41
Brand GuidelinesExplains Brand Guidelines and their value in keeping logo, color and font usage consistent when handing work to another designer, including examples of correct and incorrect usage.6:48