Visual Identity Design
This course teaches visual identity design for companies and brands on social media. It starts with an introduction, then the Client Brief in two parts, Research, Audience analysis, Stylescapes and the Mental Map. After that you learn Typography and the Typographic Scale, Colors in two parts, and Color Tools. The course then shows a Brand Identity Example, how to make Mockups, and document websites, and it applies the creation of a complete visual identity in three parts, ending with Brand Guidelines, with the materials and tools used available to download. The course suits designers, anyone who wants to work in identity design, and project owners who want a distinctive identity for their brand. By the end, you will be able to build a complete visual identity from the client brief all the way to the brand guidelines, and choose the right colors and fonts for the brand. The course explains each stage through hands-on practice, so you understand how the elements of an identity connect together.
- Create a comprehensive and distinctive visual identity for companies.
- Analyze the target audience and select appropriate visual elements.
- Design clear guidelines for applying the visual identity.
- Practical application on real projects to create a visual identity.
- Understand the Client Brief
- Research and analyze the target audience
- Create stylescapes and the identity mental map
- Choose fonts and build the typographic scale
- Choose colors and use color tools
- Make Mockups