easyT
  • Subscribe
Sign In
easyT
  • Diplomas
  • Courses
  • E-books
  • Instructors
  • Subscribe
Sign In

Browse

  • All courses
  • Diplomas
  • Subscribe
  • Instructors

Account

  • My courses
  • Purchases
  • Wishlist
  • Settings

Join us

  • Become an instructor
  • Affiliate program
  • About us

Get the app

Apps in development
All rights reserved © 2003-2026 · easyT.onlineTerms & conditionsPrivacy policyRefund policyContact usVerify a certificate

Master Facebook and Instagram Ads

Comprehensive Professional Course for Facebook and Instagram Ads

5.0(60)11h 56m56 lectures7 sections

What you'll learn

  • Learn to set up business accounts
  • Design various types of ads
  • Master audience targeting techniques
  • Understand ad analysis and reporting
  • Create effective advertising campaigns
  • Utilize artificial intelligence features
Master Facebook and Instagram Ads
$25.99
Start your journey now

About this course

In this course, you will learn everything you need to create and manage effective ads on Facebook and Instagram using the latest AI-driven techniques introduced by Meta. We will start with the basics, such as setting up your ad account correctly and understanding how to target your ideal audience based on data and preferences. Then, we will delve into advanced topics like optimizing ad performance, analyzing results, and using data to make informed advertising decisions to improve return on investment. Regardless of your experience level, whether you're a beginner or have prior experience, this course is designed to equip you with the practical skills and knowledge needed to maximize your advertising campaigns on Facebook and Instagram.

Expected outcomes

  • Master creating and managing ad campaigns on Facebook and Instagram.
  • Design creative and engaging ads using available tools.
  • Achieve precise audience targeting using data and analytics.
  • Understand how to improve ad quality and increase ROI.
  • Prepare detailed reports to analyze ad campaign results.

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
102.5K students39 courses
This course$25.99
→
Subscription$19/moEvery course
Subscribe & save→

تقييمات المتدربين

التقييمات هنا من المتدربين الذين اشتروا الدورة وأكملوا50٪من المحتوى على الأقل — لا توجد تقييمات من شخص لم يطلع على المحتوى.
5.0
★★★★★
60 تقييم
5★
57
4★
3
3★
0
2★
0
1★
0
  • ★★★★★Abdalla A.·منذ 1 يومشاهد 61٪

    الدورة عملية لحد كبير ، والشرح وافي وكافي ، فقط نرجو تحديث المحتوى بما يتوافق مع تغيرات ميتا الجديدة لوجود اختلافات بين الواجهة الحالية والموجودة في الشرح الا ان الشرح ممتاز في المجمل

  • ★★★★★CHAIBOUB A.·منذ 2 يومشاهد 100٪
  • ★★★★★Ahmed A.·منذ 2 يومشاهد 100٪

    كورس جميل جدا, أكتر استفادة ليا قوة المادة العلمية مع تنظيمها المميز واجتماع العاملين دول مع بعض مش موجود في معظم الكورسات

  • ★★★★★Mohammed·منذ 1 أسبوعشاهد 100٪

    دورة استثنائية ومحتوى تطبيقي بامتياز، الشرح واضح والخطوات عملية جداً لاحتراف منصة Meta. يعطيكم الصحة، الدورة هادي شاملة بزاف!

  • ★★★★★Wael G.·منذ 1 أسبوعشاهد 73٪

    كورس جيد جدا مفيد لحد كبير الدكتور احمد خميس ممتاز جدا جدا

5 / 6 تقييم
★
كن جزءا من تقييمات هذه الدورة

كل تقييم هنا يساعد متدربا جديدا على الاختيار — شاركنا تجربتك بعد إكمال الدورة.

Course content

1

Pre Ads

12 lectures
  1. Creating a Personal Account and Understanding Facebook Components6:53
  2. Creating a Business Page and Setting Its Settings14:14
  3. Manage11:06
  4. Linking Facebook and Instagram Accounts4:28
  5. Using Meta Business Suite18:22
  6. Setting Up the Main Advertising Account and Adding Payment Method5:47
  7. Creating a Meta Business Manager Account8:16
  8. Adding Advertising Accounts within Facebook Business18:48
  9. Adding Pages and Users and Defining Their Permissions12:25
  10. Ads Hierarchy5:55
  11. Different Types of Ads and Advertising Campaign Goals20:18
  12. Ad Buying Types and Bidding Strategies10:47
2

Ad Set Level

9 lectures
  1. Performance Goal10:12
  2. Budget and Schedule11:58
  3. Advantage+ Campaign Budget6:52
  4. Advantage+ Audiences10:58
  5. Original Audience Options (Demographic Targeting)17:56
  6. Interests and Targeting Layers14:35
  7. Behaviors18:37
  8. Placements11:53
  9. Brand safety6:17
3

Ad Creative Level

6 lectures
  1. Partnership Ad13:21
  2. Create Ad16:08
  3. Carousel Ads and Instant Experience Ads7:51
  4. Creating Creative Ad Templates8:16
  5. Destination8:50
  6. Reservation Buying Type and Ad Display Sequence to Audience20:00
4

Advanced Procedures

10 lectures
  1. Datasets and Events17:39
  2. Conversion API (CAPI) (Part 1)14:50
  3. Conversion API (CAPI) (Part 2)8:50
  4. Offline Conversion for Tracking Message Customers and Store Visitors12:57
  5. Tracking and Building UTM Links10:32
  6. Catalogs17:39
  7. Saved Audiences9:26
  8. Custom Audiences (Part 1)25:37
  9. Custom Audiences (Part 2)18:58
  10. Lookalike Audiences10:00
5

Creating Different Types of Ads

6 lectures
  1. Traffic Campaigns14:04
  2. Engagement Campaigns12:44
  3. Leads Campaigns21:31
  4. Website and Messaging Apps Sales Campaign5:51
  5. Catalog Sales Campaign14:56
  6. Advantage+ Shopping Campaigns12:22
6

Post Ads

9 lectures
  1. Ads Manager Tools8:22
  2. Duplicate And A/B Test11:31
  3. Automated Rules7:18
  4. Attribution Settings13:25
  5. Presets Columns15:26
  6. Quality Ranking/Engagement Rate/Conversion Rate16:32
  7. Custom Columns and Custom Metrics19:04
  8. Breakdown and Reports7:53
  9. Vertical and Horizontal Scaling10:29
7

New Updates in 2025

4 lectures
  1. Free Content Marketing on Facebook25:23
  2. 1% Strategy to Reduce Message Cost6:53
  3. AI Audience Targeting in 202513:35
  4. New in ADs Creative Design in 202512:06

Related courses

  • Personal Expert Branding
    NEW
    4.0(1)|—|4h 58m

    Personal Expert Branding

    تحويل خبرتك إلى قيمة سوقية حقيقية

    Ahmed Ibrahim
    Ahmed Ibrahim
    $24.99
    Start your journey now
  • Sales Skills
    4.8(85)|914|2h 18m

    Sales Skills

    How to Become a Successful Salesperson/Manager/Consultant

    Ibada Ahmed
    Ibada Ahmed
    $19.99
    Start your journey now
  • Instructor Tools and Marketing Skills
    4.9(52)|1,876|2h 40m

    Instructor Tools and Marketing Skills

    Instructor Tools and Course Marketing Skills

    Ahmed Hassan Khamis
    Ahmed Hassan Khamis
    $19.99
    Start your journey now
  • Fundamentals of Advertising on Social Platforms
    4.9(51)|7,081|4h 50m

    Fundamentals of Advertising on Social Platforms

    Fundamentals of Advertising on Platforms: Twitter - Snapchat - TikTok

    Ahmed Hassan Khamis
    Ahmed Hassan Khamis
    $19.99
    Start your journey now

This course is part of the diploma

  • Comprehensive Digital Marketing Diploma
    4.6(63)|7

    Comprehensive Digital Marketing Diploma

    7 courses
    $59.99
    Build your future now