Branding

Create a Distinct Brand Identity

4.8(95)3h 18m22 lectures6 sections

What you'll learn

  • Understand branding and its importance
  • Learn branding laws and strategies
  • Build brand elements like vision and values
  • Create a cohesive identity reflecting personality
  • Master designing a distinctive brand identity
  • Use effective branding strategies

About this course

This course aims to introduce you to the fundamentals and arts of branding and how to build a strong identity for your brand. You will learn about branding laws and strategies, and how to define brand elements such as vision, mission, values, and mental image. By the end of the course, you will be able to develop a comprehensive and effective brand.

Expected outcomes

  • Create a strong and distinctive brand.
  • Learn how to apply branding laws and strategies.
  • Build a visual and auditory identity that expresses the brand.
  • Develop a positive and strong mental image for the brand.

Instructor

Dr. Mohamed Shaaban

Dr. Mohamed Shaaban

PhD researcher in strategic management with a professional master's in business administration and an academic master's in marketing. Consultant in B2B marketing.
2,935 students10 courses