This path is for anyone who wants to build a foundation in marketing analytics. It starts with the market and strategy, then buyer behavior, then collecting data from the web, and ends with sales forecasting.
Why here: It sets the general foundation of marketing, market research, customers and competitors before you get into analysis details.
After it you can: You can run a market study that covers customers and competitors, and shape a marketing mix that fits different markets.
Why here: Once you understand the market, you need to know how buyers think and act, since analysis centers on customer behavior.
After it you can: You can analyze consumer behavior and target customers more precisely based on that understanding.
Why here: After you know what to look for in customers and the market, you need a data source, and this course teaches you to collect it from the web.
After it you can: You can use ScrapeBox to collect and analyze data, search for related links and domains, and create Footprints.
Why here: It comes last because it uses data and your understanding of the market and customers to predict sales and support decisions.
After it you can: You can apply sales forecasting methods and combine quantitative and qualitative approaches with AI in planning.
