Marketing Management

Analyzing Labor Market and Customer Needs

4.7(92)7h 14m26 lectures1 sections

What you'll learn

  • Understand traditional marketing concepts
  • Learn to study market and competitors
  • Master marketing mix preparation
  • Use analysis tools to improve performance
  • Build and enhance personal branding
  • Design effective marketing strategies

About this course

Marketing is a crucial element for the success of companies in an ever-changing business world. By studying the market, competitors, and customers, a company can identify market needs and effectively direct its efforts and resources to meet those needs. Through data analysis and identifying current and future trends, a company can make informed decisions about its marketing strategies. Additionally, marketing helps the company identify its strengths and weaknesses as well as those of its competitors, thus identifying growth and expansion opportunities. This course enables learners to grasp marketing concepts and the foundations needed to develop a comprehensive and successful marketing plan, including market, competitor, and customer analysis, as well as setting objectives, strategies, and the marketing mix.

Expected outcomes

  • Ability to design and implement effective marketing strategies.
  • Conduct comprehensive market studies including customers and competitors.
  • Analyze data using appropriate tools to improve performance.
  • Develop and formulate a marketing mix suitable for various markets.
  • Enhance your skills in building and managing a personal brand.

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    Course content

    1

    Fundamentals of Traditional Marketing

    26 lectures
    1. What is Marketing?23:25
    2. Importance of Marketing Management20:42
    3. Market Study (Part One)11:25
    4. Market Study (Part Two)15:36
    5. Competitive Forces16:13
    6. Competitor Study (Part One)16:53
    7. Competitor Study (Part Two)15:15
    8. Customer Study (Part One)19:15
    9. Customer Study (Part Two)11:47
    10. SWOT Analysis (Part One)14:54
    11. SWOT Analysis (Part Two)13:43
    12. Marketing Objectives15:06
    13. Marketing Strategies16:12
    14. Targeting (Part One)20:53
    15. Targeting (Part Two)19:15
    16. Marketing Mix (Part One)19:23
    17. Marketing Mix (Part Two)15:36
    18. Pricing (Part One)19:11
    19. Pricing (Part Two)16:31
    20. Pricing (Part Three)12:07
    21. Promotion (Part One)12:53
    22. Promotion (Part Two)11:57
    23. Promotion (Part Three)22:41
    24. Promotion (Part Four)12:03
    25. Control24:00
    26. Personal Branding17:08

    Instructor

    Ahmed Ibrahim

    Ahmed Ibrahim

    Lecturer and consultant in management and marketing, with experience in marketing for over 5 Arab companies.
    3,483 students12 courses