Complete Visual Identity Design

Choosing Colors and Designing Logo and Slogan

Graphic Design 4.6(78)4h 0m23 lectures4 sections

What you'll learn

Understand the difference between visual identity and brand identity
Learn the elements of visual identity
Prepare the company profile
Write the slogan and design the text logo
Tell vector and raster apart
Apply the golden ratio in design
Show designs on mockups
Design logos and identities in workshops
Avoid common design mistakes

About this course

This course teaches complete visual identity design for any company or project, from understanding visual identity and brand identity to delivering the logo and files. You start with an introduction, then the elements of visual identity, preparing the company profile in several parts, the slogan and the text logo, the slogan and tagline, and visual nutrition. Next you learn the types and styles of logos, the difference between vector and raster and when to use each, the golden ratio, showing designs on mockups in Photoshop, and the dilemma of matching colors. Then you design logos step by step, learn about the brief, why it matters and what it contains, run workshops on designing the logo, the templates and the identity, avoid common design mistakes and upload your work to the portfolio. The course suits designers and beginners who want to learn identities and logos. In the end, you will be able to design a logo and a visual identity, show them on mockups and present them in an organized way.

Expected outcomes

Master designing a visual identity that reflects the brand's personality.
Create professional logos using precise design techniques and ratios.
Ability to deliver comprehensive designs that meet client needs.
Enhance your status as a professional designer in the job market.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.

4.6

★★★★★

78 reviews

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★★★★★حسن ح.·منذ 1 شهرشاهد 77٪
شكرًا من القلب على هذه الرحلة التعليمية الجميلة. استفدنا منك علمًا، وتعلمنا منك شغفًا وإصرارًا على التطور. كل معلومة قدمتها، وكل ملاحظة وجهتنا بها، ستكون خطوة جديدة في طريقنا. جزاك الله خيرًا وبارك لك في علمك وجهدك.
★★★★★Selimane F.·منذ 1 شهرشاهد 57٪
دورة رائعة بكل المقاييس
★★★★★Said M.·منذ 2 شهرشاهد 100٪
اسلام عليكم ورحمة الله وبركات بسم الله الرحمن الرحيم كروس تصميمهوية بصرية متكاملة كورس رائع معد بطريقة احترافية بحيت تجعل المتدرب يتفن هدا المجال لسلاسة اشرح والمبسط
★★★★★MARIA A.·منذ 3 شهرشاهد 100٪
يعتبر الجزء النظري اكتمل
★★★★★هديب ب.·منذ 4 شهرشاهد 100٪

5 / 6 تقييم

Course content

Visual Identity

10 lectures

IntroductionGives an overview of the visual identity course: identity versus branding, logo design, Company Profile, color selection and color systems, common mistakes, and delivering a full client project.6:12
Visual & Brand IdentityExplains the difference between Visual Identity and Brand Identity, how visual identity is built on the branding, and how colors and the logo let people recognize a company at a glance.7:19
Visual Identity ContentPresents visual identity elements, which vary by company: logo, business cards, letterhead, staff ID cards, stamps, uniforms, cups, bags, and banners, and how together they create a visual environment tied to the brand.9:40
Company Profile (Part One)Starts explaining the Company Profile: its reliance on logo colors and photography, and its components such as company name, address, contact details, and an about section, including bilingual layouts.5:55
Company Profile (Part Two)Continues the Company Profile: concise company details and history, work samples, partnerships with known brands, client reviews, and ending with a call to action for the client.6:24
Company Profile (Part Three)Walks through designed Company Profile examples from the Arab market, covering the cover, about page, vision and mission, values and services, and how every page follows the brand identity colors.9:58
Slogan & TaglineExplains the difference between a slogan and a tagline: a slogan belongs to a specific ad campaign while a tagline represents the whole company. Covers the traits of a good one: short, suited to the target audience, and unique.10:37
Visual Nutrition (Part One)Presents a complete professional visual identity file, the Plenty Brand Guidelines, and explains its sections: the logo and its meaning, social media avatars, typefaces, and where to place the logo in layouts.13:48
Visual Nutrition (Part Two)Reviews the National Geographic Abu Dhabi channel identity as a professional example, covering its brand message, logo, colors, typefaces and their misuse, image proportions, digital and video content, and on-screen message priorities.10:52
Visual Nutrition (Part Three)Shows an Arab-market visual identity example for an orthopedic surgeon, explaining the logo idea, frame, colors and their codes, clear space, and applications on business cards, mugs, and printed stationery.5:27

Logo Design

7 lectures

Types of Logos and Their StylesExplains logo types and styles: icon, wordmark, combination, and Arabic calligraphy logos, with examples from known brands, how logos evolve over time, and why to get reference examples from the client before designing.8:49
Vector & RasterExplains the difference between pixel-based Raster and point-and-path-based Vector files, why a logo must be Vector so it scales without losing quality, and when to use each.7:43
Golden RatioExplains the golden ratio and its basis in the Fibonacci sequence, how to draw squares, circles, and the spiral to arrange design elements, with logo examples such as Twitter and Apple.12:41
MockupsExplains mockups and how they show a design realistically on a cup, stamp, shirt, or sign, and how to download a mockup file, open it in Photoshop, and edit it by placing the logo inside the Smart Object.7:40
The Color Harmony DilemmaExplains how to choose harmonious brand colors using ready-made palettes from Google, or by building your own palette with Adobe Color and the color wheel, then picking the colors with the eyedropper in Photoshop or Illustrator.9:20
Logo Design (Part One)Covers the most common mistakes beginners make when designing a logo, such as ignoring the client's field and where the logo will be used, poor font choice, designing for personal taste, and too many details that vanish when scaled down.17:58
Logo Design (Part Two)Continues the logo design mistakes: following trends too much, poor color choices, working in Photoshop instead of a vector program, copying others, and overusing effects, with tips on starting in black and white and handling the client.7:53

Workshop and Practical Applications

5 lectures

Brief and Its Importance and ComponentsExplains the brief, its importance and components: the information to get from the client before designing a logo, such as the project, its value, specifications, preferred examples, budget, and deadlines.14:36
Logo and Template Design WorkshopA hands-on workshop designing a company logo from the brief: sketching several ideas, showing them to the client, then building the logo, exporting it as PNG and PDF, and presenting it on mockups with organized layers.18:24
Common Mistakes in DesignExplains the RGB and CMYK color systems for visual identity, how each builds colors, why printed colors differ from screen colors, and why to pick the right Color Mode before starting a design.9:40
Visual Identity Design WorkshopA workshop building a full visual identity and Brand Guide from an existing logo: stationery and CD designs, color variants, print bleed area, and delivering the file to the client.25:15
Uploading Designs in the PortfolioExplains how to upload visual identity work to a portfolio on Behance, from creating the project and adding images and keywords, and how to apply for jobs on freelance sites such as Mostaql.14:42