Visual Content
Creative Ideas to Make Your Ads Stand Out
4h 46m24 lectures7 sections
What you'll learn
- Understand creative design fundamentals
- Learn color impact on audience
- Master using Canva platform
- Design professional visual content
- Implement creative advertising ideas
- Achieve amazing results in advertising
About this course
Visual content is one of the key factors that drive conversions for your social media ads. There are several criteria to consider in your social media designs, whether images or videos, to capture the viewer's attention. In this professional course, we will explore all those factors and criteria for creating eye-catching designs, and we will practically use Canva, allowing you to design ads (images and videos) in the fastest and easiest way possible while considering the elements that achieve the highest engagement.
Expected outcomes
- Create attractive social media designs using Canva.
- Analyze and select suitable colors for each design project.
- Execute professional design projects in creative ways.
- Understand how to capture customer attention using design principles.
Course content
1Visual Content (Secrets of Social Media Designs)
1 lectures
2Workspace
2 lectures
- Workspace (Part 1)14:29
- Workspace (Part 2)10:40
3How to Get a Creative Idea for Advertising?
4 lectures
- Creative Thinking and the Scamper Program13:23
- Substitute13:20
- Combine and Adapt8:34
- Other Tools for Creative Designs5:02
4How to Choose the Right Colors for Design?
3 lectures
- Color Theory16:04
- Psychological Effect of Colors9:28
- How to Choose Harmonious Colors?18:52
5Design Using Canva Platform
8 lectures
- Creating an Account on the Platform6:18
- Using Design Templates15:44
- Brand Identity Options12:10
- Select/Adjust/Align20:47
- Frames and Photos15:48
- Charts and Grids10:51
- Animation and Video ads16:58
- Free sites to get social media design elements5:23
6Design Principles
5 lectures
- How to grab the client's attention for advertising?15:18
- Contrast and Hierarchy12:57
- White spaces & Hook words11:33
- Balance and Alignment16:57
- Repetition and Proximity9:09
7Add-ons
1 attachments
- Download Attachments
Instructor
Ahmed Hassan Khamis
26K students39 courses
This course is part of the diploma
