Visual Content
Creative Ideas to Make Your Ads Stand Out
What you'll learn
- Understand the design factors that catch the viewer's attention
- Use creative thinking and the Scamper method for ideas
- Understand color theory and its psychological effect
- Choose matching colors for a design
- Design in Canva using ready templates
- Set up the visual identity of your designs
- Work with frames, photos and charts
- Create animated video ads
- Apply the principles of contrast, balance and proximity
About this course
This course teaches visual content, meaning the visuals of social media ads, and how to design images and videos that catch the viewer's eye and increase engagement with your ad. It starts with downloading the attachments, an introduction and a tour of the workspace in Canva, then moves to creative thinking and the Scamper method, with substitute, combine and adapt. Next you learn color theory, the psychology of colors and how to choose colors that match. Then you practice in Canva, from creating an account and designing with ready templates to setting up visual identity, selecting, aligning, frames, photos and charts, up to animation and creating video ads. The last part covers design principles such as contrast, white space, catchy words, balance, repetition and proximity. It suits marketers, store owners, social media designers and design beginners, and no previous Canva experience is needed. By the end, you will be able to design attractive ads in an organized way and choose the right colors for each project.
Expected outcomes
- Create attractive social media designs using Canva.
- Analyze and select suitable colors for each design project.
- Execute professional design projects in creative ways.
- Understand how to capture customer attention using design principles.
Learner reviews
These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
4.7
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- ★★★★★حسن ح.·منذ 1 شهرشاهد 96٪
أستاذي العزيز، أشكرك من القلب على ما قدمته لنا خلال كورس التصميم. أسلوبك في الشرح، وصبرك في توضيح التفاصيل، واهتمامك بالتطبيق العملي ساعدني كثيرًا على فهم التصميم بشكل أفضل. قبل الكورس كنت أتعامل مع التصميم بشكل بسيط، أما الآن أصبحت أفهم أساسيات التصميم والهوية والألوان والتنسيق والهرمية البصرية بصورة أوضح، وأصبحت لدي رغبة أكبر في الاستمرار والتطور.
- ★★★★★khaled H.·منذ 1 شهرشاهد 100٪
ممتاز جدا
- ★★★★★دقاشي ا.·منذ 1 شهرشاهد 100٪
- ★★★★★Zoulikha·منذ 4 شهرشاهد 100٪
- ★★★★★Mohammed A.·منذ 4 شهرشاهد 100٪
كورس مميز ومفيد جدااااا
5 / 15 تقييم
Course content
1Visual Content (Secrets of Social Media Designs)
1 lectures
2Workspace
2 lectures
- Workspace (Part 1)14:29
- Workspace (Part 2)Explains balance and alignment: distributing visual weight across the halves and corners of a design, then arranging elements instead of leaving them random, using guides and equal margins for an organized look.10:40
3How to Get a Creative Idea for Advertising?
4 lectures
- Creative Thinking and the Scamper ProgramExplains the two sources of creative inspiration, recall and imagination, focusing on recall: filling your memory through culture and reading, feeding your eyes by browsing design sites, and sketching the idea.13:23
- SubstituteExplains the two sources of creative inspiration, recall and imagination, focusing on recall: filling your memory through culture and reading, feeding your eyes with designs from specialized sites, and sketching the idea.13:20
- Combine and AdaptExplains three SCAMPER tools for creative ideas: Substitute, Combine and Adapt, with design examples showing how they differ, such as merging items tied to two slogan words or transforming one element into another.8:34
- Other Tools for Creative DesignsIntroduces the visual content course: creating hook-style creative designs that drive sales, through ten questions on text, fonts, images, colors, empty space and idea generation methods, with Canva and Placeit.5:02
4How to Choose the Right Colors for Design?
3 lectures
- Color TheoryExplains color theory and its core terms: hue, saturation and brightness, the neutral colors white, black and gray, and a color's angle on the color wheel, with a practical demonstration in Photoshop.16:04
- Psychological Effect of ColorsExplains how to choose a main color by its psychological meaning: black and neutral colors, warm colors that create tension such as red in restaurants, calming cool colors as in hospitals, and purple for creativity.9:28
- How to Choose Harmonious Colors?Explains how the two brain halves work differently and what that means for design, how a word clashing with its color slows reading, and why a few bold primary colors like red stop the scroll, with a Canva example.18:52
5Design Using Canva Platform
8 lectures
- Creating an Account on the PlatformCovers creating a Canva account, the difference between the free and Pro plans, the free trial that requires credit card details, how to cancel before it ends, and starting a first design.6:18
- Using Design TemplatesExplains color theory and its core terms, hue, saturation and lightness, and applies them in Photoshop through Hue and Saturation, including the color wheel and its angles from 0 to 360.15:44
- Brand Identity OptionsExplains setting up brand identity in Canva with Brand Kit: saving company colors by picking their codes with the eyedropper, uploading fonts and logos, setting the heading font, and using them in ready text templates.12:10
- Select/Adjust/AlignCovers the basics of controlling elements in Canva: showing rulers and guides, adding shapes and changing their colors, moving them with arrow keys and Shift, aligning top, middle and bottom, and locking elements.20:47
- Frames and PhotosExplains working with photos in Canva: searching the photo library, removing backgrounds and refining with the Erase and Restore tools, cropping, flipping, color filters, and changing frame colors.15:48
- Charts and GridsExplains adding Grids that split a design into sections and Charts in Canva, editing their values, colors and fonts, adding columns and rows, and placing them in an Instagram post design.10:51
- Animation and Video adsExplains creating a video ad in Canva: choosing the video size, adding clips, text and images across pages, animating elements and page transitions, then downloading the result as an mp4 file.16:58
- Free sites to get social media design elementsExplains repetition and proximity in design: repeating a fixed pattern so viewers recognize it, and placing similar elements close together with equal spacing, supported by alignment, balance and simplicity.5:23
6Design Principles
5 lectures
- How to grab the client's attention for advertising?Explains contrast and hierarchy in design: how differences in size, shape and color guide the viewer's eye, the reading order of texts, and applying it in Canva with the Z movement pattern.15:18
- Contrast and HierarchyExplains contrast and hierarchy: using differences in size, shape and color to guide the viewer, setting reading order through text sizes, then building a new design in Canva following the Z movement pattern.12:57
- White spaces & Hook wordsExplains the white space principle and its effect on the viewer, keeping the main object simple, removing backgrounds in Canva, and choosing hook words such as discount, free and buy now.11:33
- Balance and AlignmentExplains making a social media design in Canva from a ready template: choosing the design type, replacing images and text, resizing and rotating, uploading a logo, selecting several elements together, and organizing designs in folders.16:57
- Repetition and ProximityExplains repetition and proximity: repeating a fixed pattern of elements so viewers recognize it, and grouping similar elements close together with equal spacing, applied in Canva together with balance and alignment.9:09
7Add-ons
1 attachments
- Download Attachments
Instructor
Ahmed Hassan Khamis
452K views42 courses
This course is part of the diploma
