Secrets of the Subconscious Mind and Purchase Decisions

How to Use the Subconscious Mind to Encourage Quick Purchases?

Content & Email Marketing4.4(49)3h 38m17 lectures2 sections

What you'll learn

  • Understand the role of the subconscious mind in purchase decisions
  • Get to know marketing psychology
  • Understand human motivations through Maslow's theory
  • Use emotions and language in marketing
  • Understand social and cognitive psychology in marketing
  • Analyze consumer behavior
  • Design a customer experience that builds loyalty and trust
  • Learn the art of persuasion and influence
  • Build a personal brand
  • Market to women, men and children

About this course

This course explains the secrets of the subconscious mind and how it affects purchase decisions, and how marketers can use it to understand customers. You start with marketing psychology and understanding human behavior, then the unconscious mind and purchase decisions, Maslow's theory of needs and human motivations. Next you learn about the power of emotions in marketing, language as a tool of influence, social psychology, cognitive psychology and crafting persuasive messages. Then you move on to analyzing consumer behavior, designing a customer experience that builds loyalty and trust, and the art of persuasion and influence. You also learn personal marketing and building a personal brand, online marketing, marketing to women, men and children, and the future of marketing psychology, with a downloadable workbook. The course suits business owners, marketers, sellers and anyone interested in customer behavior. You need no previous experience. Afterwards you will be able to read customer motivations, write clearer marketing messages, improve their experience with you and understand why people buy what they buy.

Expected outcomes

  • Increase your ability to influence customers through a deeper understanding of their behavior.
  • Achieve outstanding marketing results using subconscious techniques.
  • Enhance your success rates in designing effective marketing campaigns.
  • Improve your persuasion and communication skills with customers professionally.
  • Deepen your understanding of the relationship between psychology and purchasing decisions.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
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    Course content

    1

    Secrets of the Subconscious Mind and Buying Decisions

    16 lectures
    1. Course IntroductionIntroduces the marketing psychology course and why it matters for promoting products, services and oneself, outlining topics from the subconscious mind, Maslow's theory, emotions and language to marketing ethics and the impact of AI.14:39
    2. Marketing Psychology and a Deeper Understanding of Human BehaviorDefines marketing psychology as a field combining psychology and marketing to understand consumer behavior and purchase decisions, and explains the role of language, emerging needs and its benefits for loyalty and customer experience.19:38
    3. The Unconscious Mind and Purchase Decisions and Secrets of Subtle InfluenceExplains the role of the subconscious mind in purchase decisions and the dual-system theory of conscious and unconscious thinking, and how marketing influences through emotion, belonging and sensory cues like smell, sound and touch.18:35
    4. Maslow's Theory of Needs and Basics of Understanding Human MotivationExplains Maslow's hierarchy of needs and links it to marketing, segmenting the market by need level and tailoring a strategy to each segment, from basic needs up to self-actualization.16:15
    5. The Power of Emotions in Marketing and Their Impact on Customer DecisionsExplains the role of emotions in buying decisions and how marketing uses them, with examples from donation ads, gifts and an appealing store experience, to create emotional attachment and belonging to a brand.13:49
    6. Language in Marketing as a Tool for Changing Minds and Motivating DecisionsExplains the power of language in marketing: grabbing attention with the opening line, using power words, rhetoric, personalization and sensory language, applying negative wording carefully, and adapting dialect to the audience.11:01
    7. Social Psychology in Marketing and Dynamics of Human InteractionExplains social psychology in marketing: group belonging and informational social influence, word-of-mouth, influencers and viral marketing, and targeting groups by age, profession and interests.8:25
    8. Cognitive Psychology in Marketing and the Art of Crafting Impactful MessagesExplains cognitive psychology and its role in marketing, with concepts like selective attention, sensory perception and the contrast effect, and how to craft ads that feel comfortable to hear, see and understand.13:47
    9. Analyzing Consumer Behavior to Understand Purchase Decisions SmartlyExplains consumer behavior analysis and why it matters for understanding needs and wants, using quantitative and qualitative methods such as A/B testing, content analysis, market research and sentiment analysis, and the need for ongoing study.13:07
    10. Designing an Excellent Customer Experience to Foster Loyalty and TrustExplains designing an excellent customer experience by understanding expectations, making contact easy and channels consistent, and measuring satisfaction with metrics like CES and feedback analysis, to build loyalty and outperform competitors.11:03
    11. The Art of Persuasion and Influence to Change Beliefs and Motivate PurchasesExplains persuasion and influence principles in marketing and sales, such as credibility and commitment, the foot-in-the-door and door-in-the-face techniques, and handling objections with value and social proof.12:26
    12. Personal Branding as a Means to Build Individual BrandExplains personal marketing and building a strong personal brand with a clear identity and values, managing online reputation, body language and tone of voice, thanking customers, and resolving complaints quickly and professionally.16:20
    13. Online Marketing for Success in the Digital WorldExplains online marketing and applying psychology to it: social media, paid ads, SEO, diversifying content across channels, and choosing influencers who fit the target audience.18:37
    14. Marketing for Women and Men by Understanding Their Needs and MotivationsExplains how women and men differ in purchase decisions, preferred marketing channels and the type of message that suits each, and how children influence their parents' buying choices.8:14
    15. Marketing for Children with a Psychological Understanding to Build Long-Term RelationshipsExplains how women and men differ in purchase decisions, preferred marketing channels and the type of message that suits each, and how children influence their parents' buying choices.8:14
    16. The Future of Marketing Psychology as a Vision for the Modern Marketing WorldCloses the course on the role of psychology in marketing and looks ahead at AI personalization, sensory marketing, virtual reality, task automation and continuous learning.14:17
    2

    Accessories

    1 attachments
    1. Download the Workbook

    Instructor

    Dr. Dina Al-Jayar

    Dr. Dina Al-Jayar

    Over 17 years of experience in training and teaching, certified as an institutional training consultant and international trainer. Holds a Master's in Mental Health and a PhD in Counseling Psychology.
    20.8K views12 courses

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