Startups and Entrepreneurship
Establishment, Management, and Funding
What you'll learn
- Choose an effective project idea
- Understand the secrets of startup success
- Describe and word the company
- Define the target audience, products and services
- Set sales and pricing strategies
- Understand financial planning and funding
- Build and manage a work team
- Set goals and understand partnership and selling the company
About this course
This course teaches startups and entrepreneurship, meaning how to found your company, run it and get funding. It starts with the effective idea and the ideas and secrets of success in two parts, then moves to the planning stage, where you learn to describe and word your company, define the target audience, products and services, sales strategies, financial planning, funding and pricing. After that it explains the work team and how to manage it, the tasks and qualities of a successful manager, setting goals, partnership, and selling the company. It ends with two practical cases and downloadable appendices. The course suits anyone with a project idea who wants to turn it into a company, small business owners and new entrepreneurs, and no previous management experience is needed. By the end, you will be able to evaluate your idea and make a plan for your startup, understand the basics of pricing and funding, and build and manage a work team in an organized way. The course covers each stage in a simple style with practical examples, so you understand the full picture before you start your own project.
Expected outcomes
- Ability to establish a startup from scratch using systematic steps.
- Understanding financial planning methods and funding strategies.
- Enhancing leadership skills and team management.
- Achieving practical success in the market through innovative strategies.
Learner reviews
These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
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- ★★★★★Rohym W.·منذ 5 شهرشاهد 60٪
تم عرض كل التقييمات (1)
Course content
1Idea Generation Stage for Startups
3 lectures
- The Effective IdeaExplains how to find a successful startup idea: start from an industry you know, deal with uncertainty, evaluate a list of ideas, reduce customer resistance to change, and avoid falling in love with your idea.21:22
- Ideas and Secrets of Success (Part One)Explains the ten secrets of startup success, including defining the target audience, market-entry timing, product design and market size, and the warning about fierce competition in the red ocean.13:08
- Ideas and Secrets of Success (Part Two)Continues the success secrets: customer surveys, the difference between blue and red oceans, financial awareness by comparing income to spending, market size, and the competitive climate.18:58
2Planning Stage
6 lectures
- Introduction to the Planning PhaseShows why planning matters and how it saves time and resources, and introduces the Business Plan with its eight elements covering identity, product, customers, and how the business will be executed.9:35
- Company Description and FormulationExplains how to describe a company and write its core elements: the Mission, the Vision, and the values and beliefs, and how to phrase each one clearly and briefly.10:11
- Target AudienceExplains why defining the target audience matters in planning, how to segment the market by demographic and psychographic factors, and how to pick an attractive segment by size, purchasing power and competition.14:54
- Products and ServicesExplains how to build a distinctive product: describing it precisely, comparing it with competitors to find the competitive edge, not overloading customers with features, the ease of copying, and choosing suppliers.10:23
- Sales StrategiesExplains building a sales strategy by answering specific questions: the growth plan, how to reach the customer and with what message, and the monthly target, along with the marketing funnel through to closing the deal.4:33
- Financial PlanningExplains financial planning for a startup: expected sales, core accounting reports such as the balance sheet, income statement and cash flow, and the break-even point between costs and sales.11:17
3Launch Stage
3 lectures
- FinancingExplains startup funding: the target funding period, the difference between a loan and an investor taking equity, sources such as self, crowd and government grants, and the warning against chasing funding.14:44
- PricingExplains pricing a product at market launch: pricing goals, strategies tied to product life cycle and discounts, the Cost Plus method, then leads into the value chain.12:42
- TeamworkExplains building a team by designing the Value Chain and distributing it across specialized departments, the challenges department managers face, and how a missing vision creates conflict between departments.9:46
4Management Stage
3 lectures
- Team ManagementExplains managing a startup team and the role of managers, the difference between leadership and management, that leadership is learned and practiced, and its elements: personal traits, tools, and achievement.13:34
- Successful Manager Tasks and SpecificationsCompares management and leadership in timing, purpose and style, likens planning to a football coach preparing for a match, and sums up the elements of modern management.10:06
- Setting GoalsExplains setting clear team goals that are measurable, realistic, relevant and time-bound, encouraging employees to take responsibility, and using the Stand-up Meeting and team evaluation.5:18
5Growth Stage
2 lectures
- PartnershipExplains why partnership matters in business: emotional support, productivity and complementary skills, plus the criteria for choosing a partner, including honesty, transparency, and handling pressure.10:56
- Selling the CompanyDiscusses selling a company: when it makes sense, acquisition examples such as Amazon buying Souq and Uber buying Careem, selling strategies, and who buys companies, such as private equity firms.7:37
6Practical Cases
2 lectures
- First Practical CaseA practical case of a startup pitching an app for grocery owners to order goods plus a smart shelf, then negotiating with investors over the stake they receive for funding.6:34
- Second Practical CaseA practical case of a farm owner pitching investors, explaining the funding he needs to improve packaging, lower prices and expand distribution, followed by their discussion of his numbers and competition.17:08
7Add-ons
1 attachments
- Downloading Attachments
Instructor
Dr. Mohamed Shaaban
43.5K views10 courses
This course is part of the diploma
