Startups and Entrepreneurship

Establishment, Management, and Funding

3h 42m20 lectures7 sections

What you'll learn

  • Learn to generate innovative ideas
  • Master project planning for startups
  • Understand marketing and funding strategies
  • Build effective teams
  • Manage sustainable growth for companies
  • Use necessary funding effectively

About this course

The Startup and Entrepreneurship course is a training program aimed at equipping entrepreneurs with the knowledge and skills needed to successfully establish and manage startups. It addresses common obstacles faced by startups and how to overcome them. The course includes lessons on how to formulate a business idea and turn it into a startup, build a strong and effective team, and develop growth, marketing, and sales strategies. Additionally, it discusses how to secure necessary funding by seeking interested investors or obtaining financing from startup support institutions.

Expected outcomes

  • Ability to establish a startup from scratch using systematic steps.
  • Understanding financial planning methods and funding strategies.
  • Enhancing leadership skills and team management.
  • Achieving practical success in the market through innovative strategies.

Course content

1

Idea Generation Stage for Startups

3 lectures
  1. The Effective Idea21:22
  2. Ideas and Secrets of Success (Part One)13:08
  3. Ideas and Secrets of Success (Part Two)18:58
2

Planning Stage

6 lectures
  1. Introduction to the Planning Phase9:35
  2. Company Description and Formulation10:11
  3. Target Audience14:54
  4. Products and Services10:23
  5. Sales Strategies4:33
  6. Financial Planning11:17
3

Launch Stage

3 lectures
  1. Financing14:44
  2. Pricing12:42
  3. Teamwork9:46
4

Management Stage

3 lectures
  1. Team Management13:34
  2. Successful Manager Tasks and Specifications10:06
  3. Setting Goals5:18
5

Growth Stage

2 lectures
  1. Partnership10:56
  2. Selling the Company7:37
6

Practical Cases

2 lectures
  1. First Practical Case6:34
  2. Second Practical Case17:08
7

Add-ons

1 attachments
  1. Downloading Attachments

Instructor

Dr. Mohamed Shaaban

Dr. Mohamed Shaaban

PhD researcher in strategic management with a professional master's in business administration and an academic master's in marketing. Consultant in B2B marketing.
5,763 students10 courses

This course is part of the diploma

  • Professional Entrepreneurship DiplomaDiploma
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    Professional Entrepreneurship Diploma

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