Secrets of Attraction in Advertising Design

Discover How to Design Eye-Catching Ads with Photoshop

Graphic Design 4.6(99)3h 13m13 lectures2 sections

What you'll learn

Understand the difference between advertising design and commercial design
Link the audience to the product
Craft the advertising message
Learn the rules of ad writing
Use the psychology of marketing colors
Apply the principles of social media design
Prepare design elements in Photoshop
Blend and retouch, and use creative blending with Double Exposure

About this course

This course explains the secrets of attraction in advertising design and how to design an eye-catching ad using Photoshop. It starts with the difference between advertising design and commercial design, then the concept of advertising and advertising design, linking the audience to the product, the advertising message and the rules of ad writing. After that you learn the psychology of marketing colors and the principles of social media design, then move to hands-on work in Photoshop by preparing the design elements, blending and retouching in two parts, creative blending with the Double Exposure technique, and a general project that brings everything together, with downloadable working files. It suits beginner designers, business owners and anyone who wants to design ads and posts for their products or clients, and it helps if you have basic knowledge of Photoshop. By the end you will be able to turn an ad idea into an attractive design with a clear message, using colors, text and blending in a thoughtful way on social media.

Expected outcomes

Ability to design eye-catching advertisements that enhance brand impact.
Mastering skills to blend visual beauty with marketing messages.
Analyzing and evaluating advertisements from a creative and professional perspective.
Building a distinctive design style that reflects your creative personality.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.

4.6

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99 reviews

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★★★★★حسن ح.·منذ 1 شهرشاهد 75٪
الشكر والتقدير للأستاذ على ما قدمه لنا خلال الدورة من شرح واضح ومعلومات قيمة وتوجيهات مفيدة. استفدت كثيرًا من أسلوبك في الشرح وحرصك على إيصال المعلومة بطريقة بسيطة وعملية. كانت دورة مميزة ومفيدة، وأشعر أنني خرجت منها بمعرفة ومهارات أفضل من قبل. جزاك الله خيرًا على وقتك وجهدك، وبارك الله في علمك وعملك، ونفع بك دائمً

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Course content

Secrets of Attraction in Advertising Design

12 lectures

The Difference Between Advertising Design and Commercial DesignExplains the difference between commercial design, which focuses on a company's identity and reputation, and advertising design, which delivers a message to the audience and pushes them toward a decision, with types such as product ads and book covers.8:08
Advertising and Advertising DesignDefines advertising as a science and an art and a paid means of communication, covering its elements (message, goal, medium, audience), its types, and why ad design matters for grabbing attention and standing out from competitors.15:26
Connecting the Audience and the ProductExplains why understanding the target audience (demographics, interests, motivations) and knowing the product inside out, including its strengths and the problem it solves, must come before any ad design work.21:01
The Advertising MessageExplains how to build an advertising message: define the customer's problem, then present the solution, turn it into a visual design with a main image, text and call to action, test several ideas, and tie it to the brand identity.17:38
Rules of Advertising WritingCovers typography rules in ad design: color contrast, negative space, alignment, guides and grids, limiting the design to two fonts, and a clear visual hierarchy for headline, sub-headline and call to action.13:03
The Psychology of Marketing ColorsExplains the psychology of color in marketing and what black, white, red, yellow and green signal, plus websites that help pick harmonious palettes, and how color is a marketing decision serving the ad's goal.9:41
Principles of Social Media DesignPresents the stages of social media design: the idea and visual research for inspiration without copying, then compositing, then final retouching, and starts a hands-on Photoshop design for a soft drink.9:11
Preparing Elements in DesignHands-on Photoshop work preparing the elements of a soft drink ad: placing the bottle and adjusting its position and colors, building the mask, shadow and reflection, and adding the lemon with the color reflection on it.21:11
Merging and Processing (Part One)Continues compositing in Photoshop: adding lighting with a blend mode, organizing layers into groups, adding water drops, the lemon's shadow, and color adjustments to give the design realism.17:47
Merging and Processing (Part Two)Finishes the soft drink design in Photoshop: duplicating leaves and lemons and adjusting their colors and shadows, adding water drops, then saving the design as a maximum-quality JPG for social media.14:58
Creative Merging (Double Exposure)Teaches the Double Exposure technique in Photoshop by blending a portrait with natural or urban imagery: removing the background with Magic Wand, changing the blend mode, masking, and revealing facial features to convey a visual meaning.18:02
General ApplicationWalks through designing a real estate banner ad in Photoshop: analyzing the product and defining the message, preparing the colored background, arranging images, headline, discount and call-to-action button, and presenting it on a mockup.27:50