Personal Branding and Marketing

How to Make Yourself a Star in Your Field?

Branding & Brand Identity4.4(58)3h 11m20 lectures2 sections

What you'll learn

  • Understand the concept of the professional personal brand
  • Understand impression and perception
  • Carry out a SWOT analysis of yourself
  • Build your personal brand identity
  • Analyze personality through four dimensions
  • Write the core message with its elements
  • Define values, beliefs, and mission
  • Set personal brand strategies for social media
  • Understand international marketing strategies

About this course

This course teaches personal marketing and building a personal brand: how to present yourself in your field in a distinctive way that makes you known and in demand. You start with the course introduction, then the concept of the professional personal brand, impression and perception, SWOT analysis of strengths and weaknesses, and brand identity. Next you get to know the self and its types, and learn personality analysis through four dimensions: introvert and extrovert, sensing and intuitive, feeling and thinking, and judging and perceiving, then link personality analysis to the personal brand. You then move to building the core message with its elements: values, beliefs, name, image, and mission. The course ends with personal brand strategies for social media and international marketing strategies, with work files to download. It suits employees, freelancers, business owners, and anyone who wants to develop their professional presence, and it needs no previous experience. By the end, you will be able to analyze your personality, write your message, build your professional identity, and promote it on social media.

Expected outcomes

  • Build a strong and impactful personal brand.
  • Enhance your personal and professional presence on social media.
  • Achieve balance between personal values and professional goals.
  • Effective marketing at both local and international levels.

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    Course content

    1

    Personal Marketing and Building a Personal Brand

    19 lectures
    1. Course IntroductionIntroduces the personal branding and self-marketing course: a journey from the inner self to the skilled self and the connected self, covering mental image, communication with the outer environment, target audiences and self-marketing strategies.3:10
    2. Personal Professional BrandExplains the professional personal brand: you are the product you market, others form a mental image from your achievements and messages, a hiring or project choice resembles a consumer's buying cycle, leading into branding on social media.19:47
    3. Impression and Mental ImageExplains impression and mental image: defining the image you want to reach and choosing a role model, analyzing how mental images of public figures form, building your own story, and overcoming camera fear through practice.12:15
    4. SWOT AnalysisExplains SWOT analysis for building a personal brand from a clear goal: identifying strengths, weaknesses, opportunities and threats, linking them to the message and competitive advantage, and focusing only on the target audience.4:39
    5. Brand IdentityExplains brand identity: you are the product, your message must be authentic and backed by evidence of your skills, within a niche where you stand out, and the same brand takes a different identity for each platform and audience.9:42
    6. The False MessageExplains marketing mechanisms when the skilled self enters the market: knowing the target audience, competitive advantage and positioning, pull and push strategies, measuring audience reaction, and how a careless message creates an unintended mental image.9:51
    7. The Self and Its TypesExplains the self and its types as nested layers: the deep core of beliefs, identity and thinking style, then skills, then proof such as certificates, then the connected self that communicates with people, leading into marketing and personality tests.13:13
    8. Introduction to Personality AnalysisIntroduces personality analysis as part of the inner self in a personal brand, covering the four aspects that make up personality, and explaining that no trait is right or wrong, only different proportions in each person.9:11
    9. The First Aspect (Closed and Open)Explains the first personality aspect, introvert versus extrovert, and the energy source of each: dealing with people drains the introvert, while being alone drains the extrovert.5:50
    10. The Second Aspect (Sensory and Intuitive)Explains the second personality aspect, how people gather information: the intuitive type relies on possibilities, the sensing type on the senses and facts, and how to communicate with each.5:13
    11. The Third Aspect (Emotional and Rational)Explains the third personality aspect, decision making, between the thinker who relies on logic and facts and the feeler who relies on emotions, with examples from daily life and work.4:00
    12. The Fourth Aspect (Controlled and Random)Explains the fourth personality aspect, organizing life, between the judger who plans precisely and the flexible perceiver, then combines the four aspects into the eight types and their letters.6:13
    13. Personality Analysis and Personal BrandExplains how a personality test result appears as four letters, and how to use it to understand yourself, deal with your manager and colleagues, and reduce conflict with them.6:50
    14. Introduction and Elements of the Original MessageReviews the course stages so far, explains the elements of an authentic message for a personal brand and its link to the connected self, and why staying visible keeps the mental image alive.10:53
    15. Values and BeliefsExplains why values and beliefs matter in a personal brand, and how they fix the mental image and make you authentic and consistent against competitors, with examples from athletes and politicians.16:38
    16. Name and ImageExplains the name and photo element of a personal brand: choosing a real name that fits your field, the rules for a professional photo, and judging it by competence, influence and likability.7:38
    17. The MissionExplains the mission element, answering what you are here to do, and why it must tie to your values and beliefs, then recaps the authentic message elements before moving to social media.4:40
    18. Personal Brand Strategies for Social MediaExplains strategies for building a personal brand on social media, from defining the target audience, analyzing competitors and creating a competitive advantage, to content strategy, authenticity and consistency.17:25
    19. International Marketing StrategiesExplains the basics of personal marketing and Philip Kotler's idea: understanding the target audience and competitors, building a competitive advantage, keeping your skills developing, and being patient while building a reputation.24:13
    2

    Attachments

    1 attachments
    1. Download Work Files

    Instructor

    Dr. Mohamed Shaaban

    Dr. Mohamed Shaaban

    PhD researcher in strategic management with a professional master's in business administration and an academic master's in marketing. Consultant in B2B marketing.
    43.6K views10 courses

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