Personal Branding and Marketing

How to Make Yourself a Star in Your Field?

4.4(58)3h 11m20 lectures2 sections

What you'll learn

  • Understand personal branding concepts
  • Analyze your personality and discover elements
  • Learn to craft a strong message reflecting values
  • Use effective strategies to promote on social media
  • Market yourself internationally and build networks
  • Build a strong network of relationships

About this course

This course aims to enhance your personal marketing skills and build your personal brand. You will learn how to analyze your personality and discover your strengths and weaknesses, as well as how to craft a strong message for your brand that reflects your values and goals. You will also explore effective strategies for promoting your brand on social media and marketing internationally.

Expected outcomes

  • Build a strong and impactful personal brand.
  • Enhance your personal and professional presence on social media.
  • Achieve balance between personal values and professional goals.
  • Effective marketing at both local and international levels.

Learner reviews

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    Course content

    1

    Personal Marketing and Building a Personal Brand

    19 lectures
    1. Course Introduction3:10
    2. Personal Professional Brand19:47
    3. Impression and Mental Image12:15
    4. SWOT Analysis4:39
    5. Brand Identity9:42
    6. The False Message9:51
    7. The Self and Its Types13:13
    8. Introduction to Personality Analysis9:11
    9. The First Aspect (Closed and Open)5:50
    10. The Second Aspect (Sensory and Intuitive)5:13
    11. The Third Aspect (Emotional and Rational)4:00
    12. The Fourth Aspect (Controlled and Random)6:13
    13. Personality Analysis and Personal Brand6:50
    14. Introduction and Elements of the Original Message10:53
    15. Values and Beliefs16:38
    16. Name and Image7:38
    17. The Mission4:40
    18. Personal Brand Strategies for Social Media17:25
    19. International Marketing Strategies24:13
    2

    Attachments

    1 attachments
    1. Download Work Files

    Instructor

    Dr. Mohamed Shaaban

    Dr. Mohamed Shaaban

    PhD researcher in strategic management with a professional master's in business administration and an academic master's in marketing. Consultant in B2B marketing.
    2,944 students10 courses